Posted on | September 30, 2015 | No Comments
Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers by using his hammer named Mjolnir. Mjolnir is so powerful it could easily level mountains with one swing and now Gmail users can wield Thor type power to vanquish spam! By releasing the new “Block” button, Google has put great power in the hands of Gmail users to completely banish selected senders from their Gmail inboxes with the click of a mouse, the swipe of a finger or the swing of a mythological spam hammer! Gmail is also making it easier for Android users to unsubscribe from marketing email lists by providing a new unsubscribe tool right in the Gmail App.
Staying in the comic book genre, email marketers are probably hoping to not end up as hammered spam and that Gmail users heed the advice that Uncle Ben once gave to Peter Parker (Spiderman) – “With great power comes great responsibility.” EmailMarketingDaily recently published an article that gives insight into how the new buttons will affect online marketers and provides a peek into what some marketers are saying about Gmail users and the Google move.
No matter how Gmail users utilize their new power, do-it-yourself online marketing software users and marketing departments should carry on with their email campaigns with commonsense tact.
Here are some tips on how to avoid Thor’s spam hammer:
- Salutations: Appropriate Salutations Increase Positive Email Metrics
- Successfully Knocking on the Door of Email Engagement
- 5 Quick Tips: Email marketing
- With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?
- Don’t drive people crazy!
Until next time ‘true believers‘ – keep marketing!