Posted on | July 30, 2015 | No Comments
Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic Brain Research Institute study has the average attention span of a gold fish at 9 seconds and humans at an average attention span of 8.25 seconds! The Statistic Brain Research Institute defines attention span as the amount of concentrated time on a task without becoming distracted.
Here are some creative “Wow” factor tips to help capture an audience with a waning attention span:
- Personalize email greetings to increase open and click-through rates
- Use common sense content
- The right color combination can garner much more attention
- Create some extra attention and positive flux using social media