Posted on | January 29, 2015 | No Comments
A 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel. In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015.
- 88% of digital marketing organizations currently use email marketing
- 68% of marketers believe email is core to their business
- 58% plan to increase their email marketing budgets
- 42% of email indirectly impacts business performance
- 59% have a dedicated email marketing team
- 49% are sending more than 500,000 emails annually.
With email reigning supreme throughout the online marketing realm it is no wonder that industry leading event management software packages include email as a major supporting feature. Email list management, customizable invitations; detailed behavior reporting and many other robust features are now staples in many turn-key event registration software solutions.
Long Live the King!