Posted on | December 22, 2014 | No Comments
Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept. According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals!
Here are last year’s top 10 New Years Resolutions:
In order to improve that overall 8% successes rate for the upcoming year, we’ve added our Ennect New Year’s marketing resolutions to the list. Proven to work and hard to break, these resolutions should help bring you marketing success in 2015.
Start the New Year with updated email lists. Don’t forget to include all of those new contacts that you’ve accumulated throughout the past year. Comb through your current roster and delete inactive contacts and update incomplete records if possible. Think about using online marketing software to automate many of the key processes needed for keeping a clean email list such as removing opt-outs and corralling bounce backs. A clean and updated email list is really the marketing gift that keeps on giving throughout the year.
A properly crafted and a well-timed client survey can produce valuable feedback on client expectations and industry perceptions that can be used to set marketing navigation for the New Year. Don’t be afraid to ask the tough survey questions, as you might be pleasantly surprised with the answers. Keep the survey simple and possibly offer incentives for completed survey.
Look at event metrics such as attendance, lead generation, sales conversions, hands shook and other important ROI. If overall consensus is that the event really “rocked,” then go ahead and add it to your new event calendar. Use an online event registration software software to help simplify and streamline process.
Happy New Year and good luck with your New Year’s resolutions!