Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support email marketing campaigns. 91% of consumers check their email daily (ExactTarget). 74% of all online adults and is preferred over direct mail by a margin of nearly five to […]
Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service. Follow our flowchart graphic to create the right emails that get to the right customers at the right time.