Posted on | April 16, 2014 | No Comments
Holding a marketing event is a great way to showcase your product or service to a captive audience who are attending because they are already interested in your wares.
Follow these 5 Quick Tips to create an event that will get potential customers to convert and clients to become brand evangelists.
5. Find your audience
Define your audience and make it easy for them to attend. If your potential attendees/clients are higher education enrollment professionals, hold your event in a college town.
4. Set your goals
What do you want your event to accomplish? Are you creating brand awareness or are you in fifth gear delivering the hard sell. Your speakers, slides, giveaways, etc., will be defined based on your perceived outcome. Your budget should not exceed your intended ROI.
3. Budget your event
How much will you pay for the venue? Do you need to employ speakers? If you’re speaking, is the event more beneficial than spending your time doing other tings for your company? Will there be food and drink? Will you offer your product at a discount? How much will it cost to get the word out?
2. Market your event
Send out a press release, post on your social channels and contact your existing clients. Spread the word anyway you can.
1. Outline your presentation
If you are giving a speech, time it. If you are demonstrating your product, test it. If you have a slideshow, go through it twice. You need to be the expert in the room.
Check out our easy-to-use and comprehensive Ennect Event Management Software. It’s also very affordable.