Posted on | April 2, 2014 | No Comments
According to McKinsey Global, the average person dedicates 13 hours (28 percent) of their workweek to reading, deleting, sorting and sending emails. What if you could cut some of that time for your customers?
Follow these 5 Quick Tips to cut the fat from your emails and become the e-marketing diamond in the inbox rough.
5. Write compelling subject lines
According to HubSpot, A good subject line should contain no more than 30 to 50 characters. It should also create a sense of urgency and should give readers some indication of what to expect once they open the email.
4. Personalize your subject line
What’s more compelling than connecting with a customer on a personal level? According to a Marketing Sherpa case study, personalized email subject lines returned a 17.36 percent higher than average click through rate.
3. Keep call to action near top of email
If your main call-to-action falls below the fold, then as many as 70 percent of recipients won’t see it. Also, any call-to-action should be repeated at least three times throughout the email.
2. Optimize for mobile
You’ve heard it before. We’ll tell you again. Return Path points out that 63 percent of U.S. consumers delete emails immediately if they are not optimized for mobile.
1. Hold the buzzwords
Nothing says I put no thought into you as a customer like an email littered with business jargon. Steer clear of words and phrases like: hit the ground running, innovative, cutting-edge, leverage, reach out, think outside the box, value-add …
Bonus Tip: Try emailing at night. I couldn’t find any studies supporting this theory, but opening emails (even spam at times) at night is something I often do. Wake up, check all my social media channels then desperately search for something new, short and sweet to read before falling back asleep.