Posted on | June 20, 2013 | No Comments
With the explosion of social media, texting as a second language and the deluge of smart phone apps out there – Is email still a viable workplace communication tool? According to Harvard Business Review – Yes, it is! A 2012 survey of 2,600 workers in the U.S., UK, and South Africa found that people are still in love with their email. The study reveals that on average a user receives about 11,680 emails a year which breakdown as follows:
- 42% are deemed essential and critical to daily operations
- 74% are classified as junk and never seen by the user
- 8% is spam
The study concludes that email with the proper filters is still a solid communication solution which is evolving from its original intent of simple electronic correspondence into a multi-tasking workplace platform used for project management, mass information exchanges, document archiving and much more.
So, how do you make sure your emails end up being among the 42% called essential and critical? Know your audience, send messages that appeal to their specific interests and, make sure your list is up-to-date.