Posted on | May 9, 2013 | No Comments
Your online sweepstakes is ready to roll. It’s well thought out, creatively planned and meticulously crafted. You are excited about the data you will capture and of course announcing who the winners are. But before you hit the send button you should take a few minutes to review “Is Your Contest Illegal? 33 Important Legal Considerations for Contests and Sweepstakes” published by Target Marketing. The article offers guidelines and insight into the compliance and legalese of administering online promotions. You should always be sure that the online marketing software you use is compliant with current industry promotional standards.