Posted on | June 9, 2012 | No Comments
Can the benefits of online marketing tools—the fact that they are quick, easy and inexpensive—also be their downfall?
Sadly, the answer is yes.
Joe Queenan writes in The Wall Street Journal today about the insane ways marketers are using email to keep in touch with him. The title of his piece says it all, Dear Retailer, I Bought It, Now Go Away.
It’s a great article, written with enough humor that even the very marketers who use online email tools will find themselves laughing. But, this column also suggests a wonderful way marketers can keep themselves in check. Substitute phone call for email, then ask yourself if you’d act the same way.
Most probably, the answer is no.
No professional organization would call a customer over and over again. So, why do organizations feel it’s okay to inundate people with email blasts?
Yes, email is an excellent way to keep in touch with your clients and supporters. Just remember too many messages will turn you into an annoyance. And, if you annoy your contacts, they might be so enraged that they’ll give your emails an electronic death sentence by sending you to their spam folder or worse, unsubscribing from you forever.