Posted on | June 24, 2010 | No Comments
KISS is a familiar acronym that roles off of most of our tongues as “Keep It Simple, Stupid.” But as much as I like the “Keep It Simple” part of that description, I’ve never been a big fan of being called “Stupid.” And the emergence of social media provides a perfect opportunity to shake “the old KISS” up.
I say we take KISS to a new level: “Keep It Simple and SOCIAL.” With all the new social media tools and methodologies, it should be easy to do this.
Here are Five SIX! (ed: oops!) Tips for Keeping It Simple and SOCIAL:
S – Start SMALL. If you’ve never tried social media before, don’t take on too much at once. Think about what would make the most sense for your company’s business and for your own time and capabilities. If you sell highly complex products – and you have the resources to do so – you might start a blog to help explain complex processes or concepts and to solicit others’ ideas as comments. If you sell consumer goods via an ecommerce site, try tweeting to raise awareness of special promotions on your website.
O – Set OBJECTIVES. Before you start, think about how social media can best help you meet business goals that are measureable. Establishing a yardstick will keep your activities directed toward meeting your goals. If you don’t set goals, you will have no way of knowing whether your social media has been successful.
C – COLLABORATE. Look around your organization, your partnerships, and your customers for collaborators – others who are capable of and interested in using social media to help your company grow. You will often find people who have capabilities and knowledge that can help you improve your start-up efforts and you’ll also have someone else to rely on when you need assistance.
I –INTERACT. The whole point of social media is engagement: listening to your followers and responding to them. You can’t just set up social media and forget about it. And, just as email can often eat up countless hours during the day if you don’t manage your time, so can social media. Remember to think about how much time you can afford to devote to interacting with others as a result of your social media efforts. Before you begin, set aside a portion of your day to focus on your social media activities. It will help you keep the reins on what sometimes can become a runaway activity.
A – ACTIVATE and ADJUST. You will save countless steps by putting an action plan in place and following it, then by “just starting up.” Not only will you have a framework in place to grow effectively, but you’ll have something to measure against so that you can quickly make adjustments to assure ongoing success.
L – LINK your social media efforts to your other online and offline marketing. Remember to put your LinkedIn and/or Twitter address on your business card, in your email signature, on your website and on all your collateral. Use it in your email and online event marketing efforts and in your online sweepstakes and surveys. Sprinkle reminders liberally. It’s the simplest thing is to do and so many people forget!
Social media can be immensely rewarding to your company if you follow these KISS steps. Hope you find them helpful.
If you have other tips you’d like to share, we’d love to hear about them…
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