Posted on | April 5, 2010 | No Comments
Marketers are always looking for innovative ways to drive interest in their products and programs. With email in-boxes getting more and more saturated with promotions that are turning customers ‘off,’ online sweepstakes is a great alternative to more traditional marketing channel strategies as a way to turn customers back ‘on.’
Case in point: When Bay Area Rapid Transit (BART) needed a way to increase awareness of its speedy train service from San Francisco International Airport to the Bay Area, it implemented a successful online sweepstakes campaign, with monthly roundtrip flight awards donated by Southwest Airlines. The online sweeps actually was designed as a viral campaign as well. To read more, click here.
Are you considering adding an online sweepstakes to your promotion efforts? To understand better how this might work for you, download a free infographic that maps out a typical sweepstakes flow.
Click image below for sweepstakes flow.