The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Sweepstakes: A Tool for Small Business or Non-Profits?

Posted on | February 15, 2010 | No Comments

Why not?

Large corporations have made use of sweepstakes to promote their companies’ brands and products for years.  With the emergence of online sweepstakes tools, even small businesses can make effective use of sweeps to gain attention for themselves.

But online sweepstakes can do much more.  For companies that think creatively, online sweepstakes can be an inexpensive way to address customer service, sales, marketing research, employee motivation, and product development issues.

With online contests in easy reach, it’s simple to expand the scope of sweepstakes’ usefulness.  Consider three ways to implement sweepstakes that you might not have thought of:

1. Use sweeps to collect marketing research data. Rewarding survey participants with chances to win prizes in sweepstakes drawings is a great way to motivate them to provide feedback on new products, services, or company directions.

2. Use sweeps to motivate employees. Inject a little fun in the workplace. You don’t have to spend a lot of money on a sweepstakes for your employees. You could raffle off a bonus vacation day or give away a free lunch.  Do it in return for completing a survey on employee programs and you’ll not only make employees happy, you’ll get valuable information in return.

3. Use sweeps to strengthen customer relationships. Giving your customers an exclusive opportunity to win a sweepstakes giveaway or special offer shows you value their business. If you’re in the services industry, offering a discount on a future service is sure to be appreciated.

It doesn’t take a lot of time or money to design such sweepstakes.  Take a look here for some other ideas on how online sweepstakes can help you.

Related Posts:


Leave a Reply