Posted on | December 4, 2009 | No Comments
When Bay Area Rapid Transit wanted to increase awareness of its train service from San Francisco International Airport to the Bay Area, it decided to promote it through viral marketing and a sweepstakes. Ennect helped by creating a special viral feature for its sweepstakes software. The result is a unique promotion that allows BART to spread the word virally. To see how the viral features work and to take a chance at winning a round trip flight to any destination Southwest Airlines flies, click here.
If you’d like to read the case study, you can read BART’s story here.