Posted on | July 9, 2009 | No Comments
Carnegie Mellon’s unique brand position is: “the university where technology and the arts combine to create innovations with global impact.” A major challenge with maintaining any brand position is making sure it is consistently communicated in a way that resonates with its audiences. With students and faculty from around the world coming and going in sectors as diverse as the countries they represent, the university felt it needed to evaluate its communications strategy and effectiveness.
Under the direction of Marilyn Kail, assistant VP of marketing communications for the Department of Marketing and Media Relations, a crack team of marketers took a new approach to the problem. They created an initiative to develop a new family of publications that would exist not only in print, but online as well. Ennect tools offered the University creative and scientific ways to do this.
Emarketing Tools Help Unite Communications for Left and Right Brain Thinkers
“Since we were breaking new ground with these publications, it was important to us to have a high level of expertise and data behind what we were doing. Click here to read the entire article.