Posted on | July 1, 2009 | No Comments
Pittsburgh Glass Center (PGC) is an organization with a mission: to groom a new generation of glass artists and enthusiasts. One of the world’s top glass art centers, PGC hosts beginners and world-renowned glass artists, alike, at its state-of-the-art facilities for teaching, creating, and promoting glass art. To help it attract artists, students, and benefactors to revenue-generating classes and fund-raising events, PGC has turned to Ennect™ Event, web-based software that allows it to cost-effectively market its events, register attendees, and track results.
Tough Times Call for…Online Marketing!
For ten years, the non-profit Center has hosted an annual fete to help it raise operating funds. In last year’s tightening economy it was critical for the Center to make its main fund-raising event a success. In an effort to extend the reach of its auction, PGC launched a program using Ennect Event that allowed it to provide a timely and attractive source for information and online registration for its annual Pittsburgh-based Art on Fire Celebration & Glass Art Auction.
“PGC is grant-funded, but we still need to raise a large portion of our operating budget. Consequently, we need to make the most of our marketing dollars,” says PGC Marketing Director Paige Ilkhanipour. “Using Ennect Event allowed us to create a more robust presence for this event without the overhead that printed save-the-date postcards or mailed invitations would have cost. Plus, it made it much easier for our guests to register. They could just go online and securely sign up for the event.”