Posted on | May 28, 2009 | No Comments
My impression of companies from which I purchase products/services is positively improved when I receive email from them.
I often remember email I’ve received from a company while making a purchase online at their website.
I like receiving email from companies I’ve registered with. Even if I don’t always read it, it’s good to know it will be there when I’m ready for it.
I have gone back to review an email from a company that I know, even days or weeks after I received it.
It would be okay for companies that I know and trust to send me email more frequently than they currently do.
I regularly save email from companies/stores in my inbox to refer to later when making purchases.
Some retail-specific questions:
Retail companies should send me email with content based on things they know about me (e.g., website activity, past purchases) rather than generic content that everyone gets.
Email is a great way for me to hear about new products available from retail companies.
I have a more favorable opinion of the retail companies that send me email because of the communications I receive.
The email I receive from retail companies makes me feel more loyal towards those companies and their products.