Posted on | January 13, 2009 | No Comments
Want to boost attendance at your next event? Build relationships with prior attendees? Attract media exposure for your event and your organization? Whatever your goal, finding ways to capitalize on the reach and influence of online marketing and media channels should be paramount in your next promotional campaign. Here are a few strategies to consider for bigger, better events in 2009 and beyond.
Go Viral: If a picture speaks a thousands words, a video speaks millions. Capture your next event on video, upload it to a video sharing site like YouTube and publish the link to targeted prospects to encourage follow-up and promote future gatherings.
Be Your Own Cheerleader: Feature a blog on your organization’s website and use it as a platform to promote upcoming events. The benefits are two-fold: this fresh content will be more appealing to search engines and it will give you a powerful promotional outlet to keep prospects informed and engaged.
Do You Tweet?: Use your 140-character allowance on Twitter, described as micro-blog, to post a link to your event website, video or blog, discuss the featured speaker and topic, give timely updates and build a group of followers, who will receive event updates via the Twitter website, instant messaging, e-mail, RSS or other applications like Facebook. It’s fast, free and one of the hottest social networking phenomenon online today.
Mark Your Calendars: Send announcements regarding the event to relevant publications and online event listings sites (like Pittsburgh.net here in Pittsburgh) for inclusion in their online calendars. Don’t forget to capitalize on the opportunity to drive traffic to your site by including a link for additional information and registration.
Publish Or Perish: Write a press release regarding your event and publish it to your own website and distribute it to media outlets and bloggers around the world via a wire service like PR Newswire or Business Wire. A well-written, optimized press release with keyword-rich content will rank high on Google News and Yahoo! News, giving your event and organization invaluable exposure and PR.