Posted on | November 21, 2008 | No Comments
The Ennect Survey team just added revolutionary tag cloud views for ‘Most Popular keywords’ and ‘Most Popular Keyphrases’ for verbatim/text responses. These provide an amazing short cut for marketing research. In the past, marketing researchers had to read hundreds of responses to analyze the patterns in survey responses. Now, with tag clouds, you can quickly see the key themes, which surface in tag clouds. Each popular keyword and keyphrase is clickable and shows all responses that include the keywords.
So, let’s say you are going to hold a seminar for non-profits. Before the event, you survey the participants and ask them what they want like to learn from the seminar. The captured responses can be viewed as lists or as a tag cloud.
Say goodbye to reading hundreds of responses.