Posted on | September 30, 2015 | No Comments
Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers by using his hammer named Mjolnir. Mjolnir is so powerful it could easily level mountains with one swing and now Gmail users can wield Thor type power to vanquish spam! By releasing the new “Block” button, Google has put great power in the hands of Gmail users to completely banish selected senders from their Gmail inboxes with the click of a mouse, the swipe of a finger or the swing of a mythological spam hammer! Gmail is also making it easier for Android users to unsubscribe from marketing email lists by providing a new unsubscribe tool right in the Gmail App.
Staying in the comic book genre, email marketers are probably hoping to not end up as hammered spam and that Gmail users heed the advice that Uncle Ben once gave to Peter Parker (Spiderman) – “With great power comes great responsibility.” EmailMarketingDaily recently published an article that gives insight into how the new buttons will affect online marketers and provides a peek into what some marketers are saying about Gmail users and the Google move.
No matter how Gmail users utilize their new power, do-it-yourself online marketing software users and marketing departments should carry on with their email campaigns with commonsense tact.
Here are some tips on how to avoid Thor’s spam hammer:
- Salutations: Appropriate Salutations Increase Positive Email Metrics
- Successfully Knocking on the Door of Email Engagement
- 5 Quick Tips: Email marketing
- With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?
- Don’t drive people crazy!
Until next time ‘true believers‘ – keep marketing!
Gearing Up for Fall Harvest and Seasonal Events with Do-it-yourself Online Event Management Software
Posted on | September 24, 2015 | No Comments
It’s time for a change, a change in seasons. The summer transition into autumn is here and for most event planners it is time to update event calendars and re-target on fall and autumnal activities. Ennect do-it-yourself online event management software simplifies event management and event registration tasks. DIY event management software provides creative branding freedom, robust customizable event websites, email invitations, online payment and much more. Do-it-yourself online event registration software includes important features like all-in-one attendee sign-up forms, session tracking and multi-level add on forms to collect a broad range of important data.
Ennect DIY event management software is budget friendly and is based on per-event and not per-registrant fees. Using do-it-yourself online marketing software saves time and money leaving more of the event marketing budget for extra pumpkins, bags of candy corn and bushels of apples for fall festivals, hayrides and harvest celebrations.
In the spirit of the fall harvest here are some cool facts on apples and pumpkins:
- More than 2,500 varieties of apples are grown in the United States, but only the crabapple is native to North America
- Apple trees take four to five years to produce their first fruit
- Apples harvested from an average tree can fill 20 boxes that weigh 42 pounds each
- Apples are a member of the rose family
- It takes about 36 apples to create one gallon of apple cider
- Pumpkins are a member of the gourd family
- The largest pumpkin pie ever baked was in 2005 and weighed 2,020 pounds
- Pumpkins have been grown in North America for five thousand years
- Pumpkins are good sources of Vitamin A, Vitamin B, potassium, protein, and iron
- The heaviest pumpkin weighed 1,810 lb 8 oz
Learn more about the benefits of do-it-yourself online marketing software at ennect.com
Posted on | September 16, 2015 | No Comments
Politics, presidential primary debates, party campaign events and political surveys are as common as apple pie and hot dogs on the Fourth of July these days. The jockeying for position within the Republican and Democratic Party for a shot at the presidential nomination is in high gear. Political pundits, news organizations and higher educational institutions are publishing political surveys daily and sometimes it is hard to keep up. Candidates are stumping loudly and hosting large rallies and supporters are selling out event registrations within hours. America has a political fever and it will only get hotter.
Event management has to be close to flawless during the 2016 presidential primary season to ensure success. Campaign websites, online event registrations, social media and mass communications can make or break the reputations of campaign managers and event planners and not to mention their candidate’s chances at the big prize – The White House.
Check out the travel routes of some of the current 2016 presidential front runners and imagine the logistics and challenges event managers face. Donald Trump’s “Make America Great Again” tour has recently touched down in Michigan, New Hampshire and Iowa and is headed to Mobile, Alabama next. Hillary Clinton has upcoming events scheduled in New Hampshire, Louisiana, Texas and New York City. Recently, Democratic front runner Bernie Sanders stumped in North Carolina, South Carolina and Virginia and will be traveling to New York City and New Hampshire soon. Dr. Ben Carson is headed to event receptions in North Carolina, Houston and Iowa. These candidates are all over the U.S. map and a good event management system will play a big part in their rise throughout the constant political polling.
You can’t turn on the television these days and not see a poll or survey that measures almost everything related to the current political primary campaign. Here is a sampling of some of the top pollsters, universities and news agencies covering the 2016 presidential primary season.
Posted on | September 9, 2015 | No Comments
Google’s search engine ranking universe could soon include a new filter for email marketing content. Google’s recently gained patent will allow the search engine giant to drill down and search email messaging and consider if the message is spam or junk. Speculation is that Google will also crawl email content for spam and suspect links to determine legitimacy of the sender company. Target Marketing has the Google Patent infographic and you can read more about the “Email spam and junk mail as a vendor reliability signal” patent at Search Engine Watch.
For now, try these email tips to possibly keep your marketing email and event invitations and communications from spamming out:
Posted on | September 3, 2015 | No Comments
The Good Bounce: During the 1960’s NBC hosted a television show titled Sing Along with Mitch in which conductor Mitch Miller prompted the audience to “sing along; and follow the bouncing ball!” The bouncing ball, created by Fleischer Studios in 1925, was an animated ball that bounced over lyrics on screen to help audiences proceed with rhythm and sing along throughout songs. That little bouncing ball was in fashion from the 1920’s through the 1970’s and brought cheer and happiness to movie theater patrons, cartoon watchers and television consumers alike. That was a good bounce.
The Bad Bounce: Fast-forward through history to the 1990’s and the rise of mass email and the appearance of the dreaded bouncing email. The bounced-back email is the bane of most email marketers and is the source of much frustration and missed sales opportunities. Bounced emails come in hard and soft form and are a digital communication impediment. A hard bounce is when an email address is simply invalid (e.g. typo, blocked, etc.) and a soft bounce is an email that actually reached the email server destination, but never reached the recipient for some reason (e.g. mailbox full, message to large, etc.). This is the bad bounce.
So let’s turn those email bounce frowns upside down! Here are some tips on how to cope with bounced emails and ideas on how to filter email lists and streamline your email marketing process to minimalize the bounce back.
Ennect online marketing has an email list management utility that adds, updates, merges, de-duplicates, subtracts and transfers opt-outs from one list to another. Users can remove hard bounces right from reports and also share lists, opt-outs and bounce-backs with Ennect Survey, Ennect Event and Ennect Sweeps. Visit Ennect.com to learn more about online marketing software and time-saving applications.
Posted on | August 27, 2015 | No Comments
My, how time flies! Back in June we posted “Online Event Registration Helps Parents Cope with the Summertime Blues” to lend parents some ideas on what to do with their “free-range” children during the summer break. Now that children are headed back to school, we wanted to assist parents again by offering some ideas for after-school activities and events. Extracurricular school activities and children’s events are great ways to provide children with additional entertainment, exercise and tutoring. With logistics, administration and traveling coming into play, be sure to help yourself out by finding an event venue that offers the convenience of online event registration. An event website with an online payment portal makes it easier to pay, eliminates postage and helps avoid unwanted paperwork.
Here are a few top after school activities and events recommended by Kidspot Australia:
- Sports Teams
- Drama Club
- Martial Arts
- Music Lessons
Hey parents! Learn more about how non-profit KIDS FIRST! uses online marketing software for children DVD giveaway sweepstakes on its website. For over 20 years KIDS FIRST!® has been advocating for the production of quality children’s films as well as developing programs that educate young film-goers and their parents on how to select the right kind of media for viewing.
Have a great school year!
Posted on | August 20, 2015 | No Comments
Whether we think about it or not, every day we visit the client experience zone. I am sure that we can all come up with both stellar and atrocious customer service stories and how those experiences caused us to embrace or jettison products, services and companies from our lives. We’ve heard co-workers, family and friends spin stories on why you should use this product or not use that service. Brand loyalty is fierce (see the Cola Wars) and trust and longevity carry a heavy weight in customer relationships. In the end, it always seems that positive customer service is the one key driver that perpetuates a healthy client experience.
The Wharton School at the University of Pennsylvania offers the following elements that can lead to a great client experience:
- Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening.
- Executional Excellence: patiently explaining and advising and having product knowledge and providing unexpected product quality.
- Brand Experience: exciting design, consistently great product quality, making customers feel they’re special.
- Expediting: being sensitive to customers’ time, being proactive in helping speed the process.
- Problem Recovery: helping resolve and compensate for problems, upgrading quality and ensuring complete satisfaction.
At Ennect online marketing software we strive to provide top shelf customer service that leads to great experiences and happy, educated and loyal users.
Check out some these Ennect Client Experience Zone tales!
Kathy – Educational Programming Director
“We called customer support quite a bit that first year,” remembers Kathy. “They were always willing to help us understand the way it works as well as assist on the backend with content changes. We could not have done it without them.” Kathy, like many small business owners, finds herself with too much to do and too little time to do it all. While Ennect offers do-it-yourself ease, some busy business owners appreciate having a person to call for help. And for that reason, Kathy sings endless praise for Ennect’s customer service and IT staff. “What a pleasant surprise in a world of customer service ‘no where to be found’ land. The awesome and affordable pricing and equally impressive is the tons of options and data collection inherent to the program. This is truly NOT a case of ‘you get what you pay for’… Because it is more like, you can’t believe all that you get for so much less than the competitors,” adds Kathy.
Susan – Fund-Raising Chair
“And, when we had questions, Ennect’s customer service was really responsive. They even came up with ideas to help us get people to sign up—like early bird pricing—and showed us how to save money by treating multiple classes as a single event. Ennect Event has saved our volunteers an amazing amount of time and effort.”
Donna – Executive Secretary
“I get great customer service with Ennect. It’s amazingly helpful to have someone there to answer my questions.”
Connect with Ennect’s customer service professionals today to learn more about our online event management and email marketing options. Visit www.ennect.com.
… Hang on! You are now leaving the Client Experience Zone!
Posted on | August 13, 2015 | No Comments
As an avid fisherman I am fortunate that the Ennect Online Marketing Software office is located on the banks of the Allegheny River in Pittsburgh, PA. This summer, I decided to turn my work lunch hours into short fishing trips. It’s a nice break from the first four hours of the day and clears the mind for the rest of the working day. The other day I was composing social media content for Twitter and I figured it was a good place to call a break and head out on my lunch fishing expedition. Upon arriving down at the water’s edge I started casting in my usual manner but to no avail, the action was quiet. I was using a lure that had worked many times previously on the same spot but on that day it just didn’t have any fish appeal. I decided to switch tactics and use a different colored lure and move a bit down river in hopes of a bite. The result of changing tactics and location – a salvaged lunchtime fishing trip and five fish caught and released. When I got back to my desk after lunch, I started to think about how changing up tactics and location in fishing could be applied to increasing traffic and action to Twitter social media posts.
Here are my thoughts on fishing the Twittersphere:
- Twitter is the river in the Social Media ecosystem that you choose to fish
- The #hashtag is the part or direction of the river that you are casting your line into. Sort of like casting into structures that you know should hold fish like clusters of lily pads and underwater logs in a pond. If there is little action try casting into another location.
- The content in your tweet is the shiny lure used to entice a bite. If interaction is slow, try changing it up to trigger action.
- The link in the tweet is the sharp barbed hook that will land the catch in the conversion and analytics creel.
So good luck on your next social media fishing trip and don’t forget to practice catch and release because repeat traffic makes social media analytics and fishing fun!
We’d like to hear your fishing tales, let us know if you have any good ones!
“The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope.” – John Buchan
Posted on | August 6, 2015 | No Comments
To invoke legendary boxing MC Michael Buffer – “Let’s get ready to rumble!” The national political sparring season starts with the Fox News Republican presidential candidate debate. We thought it would be interesting to take a look at what some of the leading national political surveys and polls are saying about the current crop of GOP candidates that will be appearing on the debate stage. As an online marketing software company, we are immersed in surveys and provide online capabilities and support to a variety of different clients daily, so these surveys definitely peak our interests.
Media cycle marathon man Donald Trump has been the headline grabber and poll opinion leader in many surveys for over a month now. Although Trump continues to gain momentum, data from a sampling of political surveys still shows he has stiff competition for the mantle of GOP presidential candidate frontrunner. The top 10 candidate line-up for the Fox news prime-time Republican presidential debate includes:
- Businessman Donald Trump
- Former Florida Gov. Jeb Bush
- Wisconsin Gov. Scott Walker
- Former Arkansas Gov. Mike Huckabee
- Dr. Ben Carson
- Texas Sen. Ted Cruz
- Florida Sen. Marco Rubio
- Kentucky Sen. Rand Paul
- New Jersey Gov. Chris Christie
- Ohio Gov. John Kasich
So just what is the public saying out there in political survey land about Donald Trump and the rest of the GOP? Check out these notable political survey results:
A Monmouth University survey shows that Republicans and Republican-leaning voters would support Donald Trump over Jeb Bush and Scott Walker for GOP nomination for president. Trump had top support at 26%, followed by Bush at 12% and Walker at 11%.
The Huffington Post surveyed 500 Republican activists and found that Wisconsin Gov. Scott Walker and Florida Sen. Marco Rubio take top honors and are perceived as both worthy of support and electable.
A recent Quinnipiac University poll has Donald Trump in a clear lead among Republican candidates with 20% support. Following Trump is Wisconsin Gov. Scott Walker with 13% and former Florida Gov. Jeb Bush with 10%. Although Trump is gaining support in the Republican field the survey has him trailing Democrats Hillary Clinton and Vermont Sen. Bernie Sanders in the national presidential scheme of things.
Hold on folks, the political roller-coaster is leaving the platform! Enjoy the debate and see you at the polls on November 8, 2016!
Posted on | July 30, 2015 | No Comments
Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic Brain Research Institute study has the average attention span of a gold fish at 9 seconds and humans at an average attention span of 8.25 seconds! The Statistic Brain Research Institute defines attention span as the amount of concentrated time on a task without becoming distracted.
Here are some creative “Wow” factor tips to help capture an audience with a waning attention span:
- Personalize email greetings to increase open and click-through rates
- Use common sense content
- The right color combination can garner much more attention
- Create some extra attention and positive flux using social media
keep looking »