Posted on | September 26, 2016 | No Comments
Millennial trends are the hot topic of many digital marketers these days. One emerging trend that digital marketers and social media gurus should keep an eye on is how Millennials are shying away from certain types of social media and re-thinking the wireless lifestyle. It seems that the young are tiring of the social media pressures and opting out of “Keeping up with the Digital Joneses.”
Check out some of these industry articles, stats and Millennial testimonials on social media and technology that might cause digital marketers to re-adjust their game plans.
Does Quitting Social Media Make You Happier? Yes, Say Young People Doing It (The Guardian)
More Than 11 Million Young Folks Have Left Facebook Since 2011 (Time)
Smartphone Users Tired of the Digital Tether Are Trending Retro (The Emarketing Blog)
So Long Social Media: The Kids Are Opting Out of the Online Public Square (The Conversation)
Why Some Millennials Are Breaking Away from Smartphones (The Emarketing Blog)
How are some Millennials feeling about social media these days? Check out these eye-opening testimonials:
Daisy, 23: I feel less anxious and less like a failure
Facebook made me feel anxious, depressed and like a failure. When I went online it seemed like everyone was in Australia or Thailand, and if they weren’t traveling they were getting engaged or landing great jobs. I felt like everyone was living the dream and I was still at home with my parents, with debt from my student loan hanging over me.
George Lincoln, 17: A lot of young people aren’t interested in Facebook any more
A lot of young people aren’t interested in Facebook any more – it’s become really overcrowded and other sites such as Snapchat are offering something new and exciting. (The Guardian)
Janie Litvin, 16: I just thought it was too much
If you’re a teenage girl, having an iPhone can be very stressful. You’ll turn away from your phone and you’ll come back five minutes later and you’ll have 200 messages and 10 Snapchats, and like 15 notifications on Facebook. And just– it’s a lot. I just thought it was too much. (CBS NEW YORK)
Ben, 21: I have a much more positive mindset now
I made a New Year resolution to cut down on my social media use. After doing this I started to ask, why am I using it at all? That’s why I’ve quit various platforms over the past year: Snapchat in November and Facebook in June. I’ve never really had WhatsApp or Twitter. I mainly used Facebook at university, for organizing events and meet-ups, but I’ve gradually started to realize how pervasive it is. I also feel uncomfortable with the amount of time I used to spend on it. (The Guardian)
Felicity Duncan, Assistant Professor of Digital Communication and Social Media at Cabrini College has an insightful take on the growing social media trend by saying, “The newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat.”
What will those Millennials do next? Stay tuned digital marketing professionals!
Posted on | September 13, 2016 | No Comments
Fall festival and autumn event season is upon us. Company sponsored hayrides and workplace outings, college football tailgates, harvest festivals and so much more are happening this time of year. So what are some of the top autumn events for Ennect Event do-it-yourself event management software users? Check out these events and see for yourself how users are harnessing the power, creativity and bandwidth of Ennect Event do-it-yourself event registration software.
SEAL-NSW Family Foundation Event
NSW 7th Annual Harvest Hoedown 2016
Bring your already carved/decorated pumpkins for the pumpkin contest! And bring your costume for Trick-or-Treating
- Food and Drinks
- And so Much More!
Western Kentucky University
Parent and Family Weekend 2016
WKU’s Parent & Family Weekend has become an annual event for our current students and their families.
President’s Festival on the Green
President Ransdell and his wife, Julie, invite you to join them for food, music and fellowship on the Downing Student Union South Lawn.
Kickoff Time: 6:00 PM
Location: Houchens Industries-L.T. Smith Stadium
WKU Hilltoppers v. Houston Baptist Huskies
2016 Ryder Cup Outing
Hazeltine National Golf Club
Learn more about Ennect do-it-yourself marketing apps today and see how they can make your upcoming seasonal events a success.
Posted on | September 2, 2016 | No Comments
Social media giant Twitter seems to be in the news a lot these days. From reports of financial instability to the rumor of expanding character limits, Twitter just can’t stay out of the tech media’s crosshairs. The most recent scrutiny of Twitter comes from Ryan McCready at Venngage. Ryan’s article claims that Twitter hashtags are worthless. Venngage looked at a sample of 137,052 tweets over a one week period and concluded that hashtags are now corrupted by bots and spammers making the hashtag premise useless and sometimes harmful to business. Kind of like hashtag trash polluting the social media digital beach.
Most of us social media jockeys who hang out in the twittersphere have all seen the good side of twitter and the engagement and traffic that a properly managed Twitter account with appropriate hashtags can bring. We have also seen the suspect tweets and Twitter accounts that Ryan mentions in his analysis – I like to call them super-inflated mutant accounts. These accounts looks fake, they appear in places (hashtags) they really shouldn’t, followers are inflated and it just feels like there is no life behind these accounts. These are the accounts that give Twitter a bad reputation and crush true social media interaction.
Now, whether Twitter is still a viable social media tool is in the eye of the beholder. If the social media platform gets you good results then it obviously works great and if not, then reassess and decide if you are wasting your time with Twitter. Try and find another social media platform that will better deliver your message, there are many out there. Check out this really good advice on how to run a a clean and successful social media strategy from Elliance.
Here are a few articles and blogs showcasing the good and bad of Twitter:
- We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless (Ryan McCready at Venngage)
- Why Twitter Is Good for Your Business (THE ALMOSTDONE, Tech, Business and Social Media Updates)
- Fishing Tactics for the Twittersphere (The Emarketing Blog)
- Growing Up Twitter (The Emarketing Blog)
- The Social Media Digital Supermarket (AHA – Ideas, musings and inspirations)
Here is the complete infographic from Venngage titled Why Twitter Hashtags are Worthless.
Posted on | August 23, 2016 | No Comments
Digital fatigue continues its slow creep amongst the smartphone population and now has reached the Millenials. A recent article from CBS New York reports that’s some Millennials are ditching smartphones and starting to break retro towards flip phones. One has to wonder if this is some new trendy retro movement among hipsters, kind of like sporting neon clothing of the 80’s or rebooting a Star Wars genre. Although neon Wham t-shirts are nostalgic and we all certainly miss Han Solo – but this time the answer is no, it’s not a cool hipster move, it’s just because Millenials need a break from the smartphone chaos.
CBS New York interviewed 16-year-old Janie Litvin on the idea of digital fatigue and why she is going retro. Here are some interesting quotes from the article:
“If you’re a teenage girl, having an iPhone can be very stressful. You’ll turn away from your phone and you’ll come back five minutes later and you’ll have 200 messages and 10 Snapchats, and like 15 notifications on Facebook. And just– it’s a lot. I just thought it was too much.”
“You’ll be in a room and people will be Snapchatting each other, they’ll be texting each other– from within the room.”
“It’s great not to have to respond to everything immediately, and to not have to be constantly present with your phone worrying that you’re going to miss something.”
Earlier this year Ennect Do-it-yourself Marketing Software published a blog titled Smartphone Users Tired of the Digital Tether Are Trending Retro and here are the reasons smartphone dropouts cited for their actions:
- Expensive smartphones are easily broken
- Constant recharging is tedious
- A new, better version always follows a recent purchases
- An abundance of stress of being part of the wired world
In 2015, 44 million basic dumb phones were sold. Growing alternatives to the current smartphone market are sprouting up just like flower bulbs in springtime and one of these is The Light Phone. The Light Phone’s message sums up this retro movement perfectly – “It’s not anti-technology, it’s just human.”
It will be interesting to see what actions digital and mobile marketers take to adapt to the weariness of the constant “ding” of notifications in the backdrop of life.
Posted on | August 11, 2016 | No Comments
Most do-it-yourself event management software packages should have built in content management systems (CMS) and templates for you to follow when building your page. Although most event registration software applications like Ennect are very easy to use and design, we thought we’d provide some of the most obvious items to have on your webpage.
Use Logo and Branding
Since your event webpage is a representation of your company be sure to include your logo and branding scheme. Most companies have a branding guideline or some documentation providing direction for logo and color usage. If your company does not have any instruction on color or logo usage, just use common sense or contact your event management software rep for assistance and ideas. You certainly don’t want clients landing on your event webpage that looks nothing like your main marketing website. Don’t cause confusion and elevated bounce rates.
A Mountain of Content Will Overwhelm
Prospective registrants should not have to climb “Mt. Content” to get to their registration destination. Don’t over-saturate your main event page with tons of content for users to wade through. Keep it simple and utilize other webpages for detailed content on venue, events, pricing and other important information. Spread the event 411 around.
Working Contact Information
Pretty simple. Provide an email address. Provide a phone number. Provide social media links (facebook, Twitter, LinkedIn). Not much can go wrong here except if the phone isn’t answered, the email not checked and the social media is out of date. Avoid registrant frustration and keep open and clean lines of communications.
Those three design points are a good start in building a great do-it-yourself event website. For information on do-it-yourself event management, registration and design visit Ennect.com
Posted on | August 2, 2016 | No Comments
With a new school year fast approaching, teachers and parents are shifting gears from summer vacation to school day “Go” mode. The transition from summer camp and lazy pool days into morning drop-offs, school buses and after school events is a seasonal rite of passage for parents and children alike. Teachers are transitioning as well, from summer prep to upcoming classroom curriculum, coaching and after school events.
Easy-to-use After School Program Management
After school sports, arts and science programs, scouting and other learning programs are wonderful for student development. Teachers and school event managers need efficient do-it-yourself event registration software to make this year’s after-school program transition an easy one for parents and students alike. The key to successfully getting students properly registered is to make it convenient for parents to do so. After-school event management applications should include an online payment portal, event web page, email, name tag printing, roster reports and much more.
This year, make after school event management a little easier with Ennect Event.
Read more about successful event management for children:
- Back to School and the Convenience of Online Event Registration for Extracurricular Activities
- Online Event Registration Helps Parents Cope with the Summertime Blues
- Do-it-yourself Online Registration for Managing Youth Sports This Spring
Have a great school year!
A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!
Posted on | July 26, 2016 | No Comments
Check out the latest wave of blog posts from digital marketing agency Elliance.
Manufacturing is Dead…
by Bob Taylor
We are all tired of hearing that American manufacturing is dead. It would seem that manufacturing has found a way to adapt and overcome. Read more about manufacturing marketing – Aha!
Sports and Politics = Rocket Fuel for Higher Education Enrollment Marketing
by Scott Kozelnik
Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel. So how does this apply to the higher education conversation? Read more about higher education enrollment marketing – Aha!
Manufacturing Marketing – The Importance of Branding
by Kelly Wang
In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Read more about manufacturing marketing – Aha!
Manufacturing Marketing: Are you where your target audience is?
by Zahra Qureshi
When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Read more about manufacturing marketing – Aha!
by Craig Otto
Marketing is no longer just about persuading human beings. It’s also about persuading Google Bots. Read more about digital marketing – Aha!
Start Web Animations Early: A Study Guide
by Derek Palladino
During the development of a web site, the front end plays key roles throughout the process. Read more about website development – Aha!
Do emojis in email subject lines trigger spam filters?
by Krystal Duke
Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur if you will, of the best way to emojify my conversations, I had to know. Read more about emojis and email marketing – Aha!
Google Announces Expanded Paid Text Ads
by Amy Sicilia
With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google Announces Expanded Paid Text Ads. Read more about Google advertising – Aha!
Not Just a Doorway
by Jordan Chepke
The architecture and design that goes into a website. Read more about website design – Aha!
Plugging the Leaky Bucket
by Amir Mirza
When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Read more about lead harvesting – Aha!
Overcoming B2B content marketing challenges
by Meliha Zekovic
According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Read more about B2B marketing – Aha!
Posted on | July 19, 2016 | No Comments
Forget Google. Yes, Google will actually allow you to forget them or at least delete the sites that you have visited while surfing the Google wave. Google recently unleashed myactivity.google.com which allows Google platform users to view their search history and delete specific Google searches if they want.
Google explains My Activity this way:
- Rediscover the things you’ve searched for, visited, and watched on Google services.
- Your activity helps make your Google experience faster, smarter, and more useful.
- You can easily delete specific items or entire topics. You can also change your settings and decide what data gets associated with your account.
Industry hot shots are both excited and leery of the tool. Computerwold.com explains the possible downside of deleting Google account browsing history as follows:
- “Ads will become much more generic and annoying, as will searches and other web research.”
- “Chrome browser won’t autofill URLs of sites you often visit.”
- “Raises questions about whether your security and privacy are actually compromised by Google making all of this data available to you.”
Learn more about Google My Activity and in the end remember… or forget… that Google still says, You’re In Control.
Posted on | July 11, 2016 | No Comments
The anatomy of an effective viewsletter or email newsletter is explained in the Ennect blog Six Tips for Creating Effective Emails. Here are some important points from the blog posts to take into consideration when creating your next email communication.
- Define your goals. What are you trying to achieve? Inform, sell, both? Once you answer this important question, creating content and design direction will be much easier.
- Type of email template. How do you want your e-communication to look? Here are a few options for your design architecture:
Check out the newest Viewsletter from Elliance for design and content ideas.
Posted on | July 7, 2016 | No Comments
The Democratic National Convention is set to take place in Philadelphia, PA from July 25 to July 28, 2016. A certain lollapalooza of political, protest and party events is expected culminating in the likely presidential nomination of Democratic Candidate Hillary Clinton.
Here is a look into what the protestors and party goers have planned for Philadelphia during the convention.
Democratic National Convention Protest Events
“Nothing strengthens authority so much as silence.”
― Leonardo da Vinci
- 4 Large Scale Pro-Bernie Sanders Rallies.
- Global Zero March to eliminate nuclear weapons.
- Food & Water Watch March for a Clean Energy Revolution.
- ORGANIZE to SHUT DOWN THE DNC.
- Poor People’s Economic Human Rights Campaign.
Democratic National Convention Protest Zones
- The city has designated six zones within FDR Park, across Broad Street from the arena to demonstrate.
- Thomas Paine Plaza in Center City.
- Marconi Plaza in South Philly.
Democratic National Convention Party Events
“There is nothing that’s wrong with America that can’t be cured by what is right with America.”
― Bill Clinton
- POLITICALFEST: an interactive festival highlighting American political history, as a way to engage the community throughout the convention.
- Donkey’s Around Town: Democratic National Convention Philadelphia 2016 Donkeys Around Town Scavenger Hunt.
- PhillyFeast: PhillyFeast will kick off the Democratic National Convention with a food truck festival fit for the City of Brotherly Love.
- Unity’ Party at DNC: Rapper Snoop Dogg will headline the Democratic National Convention’s “Unity Party’ for donors in Philadelphia. The event will take place at Philadelphia’s Electric Factory on July 28.
If you are planning your own DNC watch party, organizing a local protest or hosting a support event then try Ennect Online Do-it-yourself marketing apps. Communicate with Ennect Mail. Gauge the political winds with Ennect Survey. Register attendees for your local political watch party or protest with Ennect Event.
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