The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Summer Breeze of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | June 19, 2017 | No Comments

Digital Marketing

Check out the latest summer breeze of blog posts from Pittsburgh digital marketing agency Elliance.

11 Strategies for Improving Admissions Yield (#HigherEducation)
by Abu Noaman
Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. – Aha!

Digital Strategy to Overcome the Talent Shortage in Manufacturing (#NewManufacturing)
by Craig Otto
Manufacturers are increasingly challenged by a national talent shortage for the new jobs they’re creating. Instead of relying on tired old ways, Recruitment 3.0 demands a better digital strategy. – Aha!

#theStruggleisReal – Designing Search (#creative)
by Krystal Duke
As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. – Aha!
Digital Marketing

Snapchat… That’s another story (#snapchat)
by Jordan Chepke
In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool – Aha!

Find Meaning in Your Social Media Analytics (#socialmedia)
by Scott M. Kozelnik
This one is simply about how to help you locate and find meaning in the social media analytics tools provided in your Facebook and Twitter accounts. – Aha!

Previous Brilliant Seasonal Blog Posts
Digital Marketing

A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Spring 2017)

A Refreshing Winter Blast of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Winter 2016)

A Brilliant Autumn Spectrum of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Fall 2016)

A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Summer 2016)

Photo credit: Fineartamerica.com

Social or Not, Here We Post: The Mistrusting Millennial Edition

Posted on | June 6, 2017 | No Comments

Social Media Marketing Apps

In this is edition of Ennect Online Marketing Software’s Social or Not, Here We Post, it has come to light that Millennials really, really do not trust advertising, according to Target Marketing, only about 1% of Millennials really feel influenced by ads.  Millennials are also trending away from the digital and embracing “retro careers” outside of technology –  do butcher, baker and candlestick maker come to mind?  We continue to learn more about Apple’s augmented reality ARKit project, Google’s ad blocker and much more. Let’s get started.

Marketing to Millennials Who Don’t Trust Advertising (Target Marketing)

Digital Fatigue Drives Millenials to “Old-Timey Jobs” (Wall Street Journal)

How Google Came To Dominate Search And What The Future Holds (Forbes)

Study Shows Networks are Losing Viewers to Their Cell Phones (New York Post)

There’s a New Kid on the Social Media Block — Instagram Stories (AHA)

Apple Announces New Augmented Reality Development Platform, ARKit (CNBC)

Google is the Internet’s Largest Ad Company – So Why is it Building an Ad Blocker? (Vox)

Facebook News Feed Algorithm – How Posts Are Getting Served Up on People’s News Feeds (AHA)

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and remember – The Journey Begins with Event Registration!

The Great Marketing Horse Races of 2017

Posted on | May 23, 2017 | No Comments

The Great Marketing Horse Race

If you look at marketing budgets year after year, they sort of resemble a grand horse race like the Kentucky Derby, Belmont Stakes or Preakness.  Every year there seems to be three marketing budget categories and three top media categories that are bet on heavily and predicted to win, place or show.  This year we have Race #1: The Marketing Budget Stakes and Race #2: The Marketing Media Derby. So how do the competitors in the Great Marketing Horse Races look this year?

In Race #1: The Marketing Budget Stakes, according to Target Marketing’s 2017 Marketing Budget Survey, it looks like marketers are betting heavily on three different categories as top finishers in this year’s run.

The front-runners in The 2017 Marketing Budget Stakes are:

  • Online Marketing
  • Live Events
  • Print Media

The favorites in Race#2, The Great Marketing Media Derby are:

  • Email Marketing
  • Social Media
  • Search Engine Optimization (SEO) Tactics 

For those that are not familiar with horse racing lingo, here are the definitions of Win, Place and Show from thesportsgeek.com.

For a horse to “Win”, it must finish in the first position.

A horse that “Places” is one that finishes in the second position, but a bet on a horse to place will payout if your chosen horse finishes first or second.

Show” means a horse has finished in the third position. However, betting on a horse to Show does not necessarily mean it must finish third, but rather in the first, second or third position.


Race #1: The Marketing Budget Stakes
Let’s look at the first marketing race this year, The Marketing Budget Stakes and see which marketing media categories should keep the pace and which ones are pure long shots.

Lane 1: Online marketing at 36% of marketing budgets
Lane 2: Print – including direct mail, magazines, newspapers, etc at 22% of marketing budgets
Lane 3: Live Events at 19% of marketing budgets
Lane 4: Other is at 13%
Lane 5: Space Advertising (Billboards and Signage) at 4% of marketing budgets
Lane 6: Radio at 3%
Lane 7: Television at 3%
* percentage is of 2017 marketing budgets

To learn more about these marketing budget categories and Target Marketing’s 2017 Marketing Budget Trends visit here.


Race #2: The Marketing Media Derby
According to insiders at Target Marketing, the top media categories that marketers are relying heavily on for a successful Marketing Media Derby this year are Email Marketing, Social Media and Search Engine Optimization (SEO) Tactics.

Let’s review the competitors in this year’s Marketing Media Derby and see how things are lining up for the backstretch:

Lane 1: Email – Over a 60% increase in 2017 marketing budgets
Lane 2: Social Media Engagement – Over a 60% increase in 2017 marketing budgets
Lane 3: Social Media Advertising – A 58% increase in 2017 marketing budgets
Lane 4: Search Engine Optimization (SEO) – A 50% increase in 2017 marketing budgets
Lane 5: Online Advertising – A 46% increase in 2017 marketing budgets
Lane 6: Search Engine Marketing (PPC) – A 43% increase in 2017 marketing budgets
Lane 7: Mobile Ads – A 33% increase in 2017 marketing budgets
*percentage is of 2017 marketing budgets

To learn more about the top media categories spending trends and Target Marketing’s 2017 Top Media Categories Spending Trends visit here.


Good luck to all marketing teams in The Great Marketing Horse Races of 2017.

And they’re off!

photo property of The Kentucky Horse Racing Commission (KHRC)

Complete the Cycle of Digital Event Management with Online Attendee Surveys

Posted on | May 9, 2017 | No Comments

online post event surveys

Your event was one for the ages. It was a smashing online event management success on both the financial and social levels. Attendees will talk about it for years – the keynote speaker, the entertainment and cuisine were spot on and rave reviews flowed all evening.  Congratulations… but your job as an event planner is not over! You need to ride that celebratory wave of event success and capture post event sentiment with a do-it-yourself online post event survey.  Don’t let that positive event energy get away, take advantage of the recency effect and send out a post-event survey within a week of the event to gain accurate and vivid feedback.

Ennect Online Survey Software – Success with Speed and Ease!

  • Create an Ennect online survey quickly and analyze results in real-time
  • A myriad of survey templates and styles available
  • Customize your online survey to meet your branding standards
  • Create vanity URLS
  • Easy list management and one touch broadcasting
  • And many more helpful digital features

Ennect Survey has over 1,000 customers enjoying the simplicity of user experience, time-saving widgets, insightful reports and legendary support. Read their stories, judge for yourself and try it for free!

Google Tax, Facebook Global Domination and The Millennial Question of Wi-Fi vs. Clean Underwear

Posted on | May 1, 2017 | No Comments

Millenials choose wifi or clean laundry

In this is edition of Ennect Online Marketing Software’s Social or Not, Here We Post we continue to learn more about Facebook’s goal of global domination, how Uber is trying to take a bite out of Apple’s iPhone and the question on everyone’ mind, “Would I rather have clean undies or Wi-Fi in my home?” Let’s get started on these stories and more social media, software and digital happenings.

Facebook envisions using brain waves to type words (Bloomberg)

Facebook’s algorithm is getting worse (Medium / Chicago tribune)

Facebook research targets emotionally vulnerable and insecure youth (news.com.au)

Google plans ad-blocking feature in popular chrome browser (Wall Street Journal)

Austria seeks to tax Google searches (Bloomberg)

Uber violates Apple’s iPhone privacy guidelines (New York Times)

Do you have what it takes to be a digital marketing sheriff (Theemarketingblog)

Hackers exploited Microsoft Word for months while Microsoft investigated (Reuters)

Broadband, Wi-Fi more important than clean underwear for apartment dwellers (Variety)

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and remember – The Journey Begins with Event Registration!

Do-it-yourself Online Marketing Software for a Healthy Digital Office Ecology on Earth Day

Posted on | April 18, 2017 | No Comments

Earth Day

This Earth Day, take a minute to think about your office marketing ecosystem.  Does your marketing program strive to be zero or low consumption on paper products or is it contributing to a growing Environmental Protection Agency (EPA) statistic? According to the U.S. EPA the world produces over 300 million tons of paper a year with the lion share of that being produced for office supply and copier paper use.

Here are some facts and stats from the Paperless Project:

  • Over 60% of the roughly 17 billion cubic feet of timber harvested worldwide each year is used for paper and pulp.
  • In the last 20 years, the usage of paper products has increased from 92 million tons to 208 million, which is a growth of 126%.
  • 45% of the paper printed in offices ends up trashed by the end of the day – this daily lifespan occurs for over a trillion sheets of paper per year, worldwide.
  • In the U.S., companies spend more than $120 billion a year on printed forms, most of which outdate themselves within three months’ time.
  • More than 70% of today’s businesses would fail within three weeks if they suffered a catastrophic loss of paper-based records due to fire or flood.

As we celebrate another Earth Day, let’s strive to cut back on office paper by utilizing productive digital business apps, paperless online marketing software and efficient electronic record systems for a sustainable office ecology. Learn more about environmentally-friendly do-it-yourself online event management software to help keep paper waste from piling up and don’t forget to recycle.

Do You have what it takes to be a digital event marketing sheriff and corral online event registration chaos?

Posted on | April 10, 2017 | No Comments

control online event registration chaos

Hey there Pardner, word around here is that you want to wear that shiny event marketing badge and become the new digital sheriff in town.  Well, do you think you have what it takes to corral event registration chaos and wrangle up those stampeding event attendees?  If so, then Ennect online do-it-yourself event marketing software is your online event management deputy.

Check out this Ennect infographic that shows the simple steps needed to create a robust online do-it-yourself event registration platform to ensure peace and tranquility in an otherwise chaotic event management landscape.control online event registration chaos

Create A Custom Event Website
Host online event registration
Event communications include emails and e-vites

You’ll make a great event marketing sheriff! Now go learn more about Ennect online do-it-yourself event registration software for any type and any size event!

Yee Haw! Event Chaos Controlled!

*gif from giphy.com / source: reactiongifs.us

A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | April 4, 2017 | No Comments

Digital Marketing

Check out the latest spring awakening of blog posts from digital marketing agency Elliance.

Brand Architecture in Higher Education
by Abu Noaman
There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. – Aha!

Facebook News Feed Algorithm – How posts are getting served up on people’s news feeds
by Zahra Qureshi
Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. – Aha!

The Politics of Design or Seeing Red
by Scott Kozelnik
Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? – Aha!
Digital Marketing

The appeal to emotion; Sappy vs. Genuine
by Erin McCarthy
You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. – Aha!

Is it time for a new suit?
by Kathy Kendra
Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent who you are? Is it time for a change, and if so, how can you be sure? – Aha!

That’s Convenient
by Krystal Duke   
As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. – Aha!
Digital Marketing

Slate’s Hero
by Derek Palladino
In December of 2016, Slate.com started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a  blog post introducing the new design approach. The new layout was sleek and simple, but I was personally drawn towards the articles hero image and title. – Aha!

Previous Brilliant Seasonal Blog Posts

“Social or Not, Here We Post” – Social Media Marketing and Digital Happenings

Posted on | March 27, 2017 | No Comments

Social Media Marketing Apps

So, what’s the latest digital scoop in the world of social media marketing?  Check out Ennect Online Marketing Software’s “Social or Not, Here We Post” social media, software and digital review.  This time we cover recent grumblings about online censorship, fake social media users, paying for the Blue Bird (Twitter) and a boycott of Google ads. Let’s get started!

As many as 48 million Twitter accounts aren’t people, says study (CNBC)
Beware the bot.

Twitter explores subscription-based option for first time (Yahoo)
Pay per Tweet.

Instagram Will Start Blurring ‘Offensive’ Photos (HEATSTREET)
Photo Filter On.

Google ad boycott could aim ire at ad-serving software (Yahoo)
Bad Ad Placement Scare.

Tune up Your Twitter for a Successful Social Media Marketing Campaign (Elliance)
The Blue Bird Basics.

The Social Media Digital Supermarket (AHA)
So Many Digital Choices.

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and… Remember – The Journey Begins with Event Registration!

Build Your 2017 March Madness Basketball Challenge with The Ennect Sweepstakes App

Posted on | March 9, 2017 | No Comments

online marketing software

The NCAA Basketball tournament is a perfect opportunity for companies to get in on the “Madness” by using an online sweepstakes app to build brand excitement, create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales and customer service teams.

2017 March Madness tips-off on March 14th with 68 teams and ends with the national championship on April 3rd.  68 collegiate basketball teams will compete through the first two rounds for a chance to play in The Sweet Sixteen, The Elite Eight, The Final Four and the 2017 NCAA Basketball Championship Game in Phoenix, AZ.

Create Your Own March Madness Ennect Sweepstakes Challenge!
Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness experience. Participants can prove their NCAA basketball mettle by entering the teams they think will win each round for a chance to win prizes and recognition.  Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

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