Posted on | July 30, 2015 | No Comments
Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic Brain Research Institute study has the average attention span of a gold fish at 9 seconds and humans at an average attention span of 8.25 seconds! The Statistic Brain Research Institute defines attention span as the amount of concentrated time on a task without becoming distracted.
Here are some creative “Wow” factor tips to help capture an audience with a waning attention span:
- Personalize email greetings to increase open and click-through rates
- Use common sense content
- The right color combination can garner much more attention
- Create some extra attention and positive flux using social media
An Ennect Tribute to former “Late Show” host David Letterman – Top Ten Reasons to Use Online Marketing Software
Posted on | July 22, 2015 | No Comments
Here is our “Top Ten List” tribute to former “Late Show” host David Letterman who retired in May 2015. Letterman was famous for his unique brand of comedy, celebrity interviews and hilarious Top Ten List.
According to the Los Angeles Times, Dave’s first Top Ten List appeared on Sept. 18, 1985. The list was “Top Ten Words That Almost Rhyme With ‘Peas.'”
Although not as funny as Letterman’s first Top Ten List, here is our Top Ten List tribute!
The Ennect Top Ten Reasons to Use Ennect Online Marketing Software
1. SAVE MONEY: Eliminate postage and printing costs by taking your marketing online. If you’re really into saving money, Ennect does not require a monthly or yearly contract – Just pay as you go!
2. BYPASS THE IT DEPARTMENT: IT people are great. Unfortunately, they do not think the world revolves around you. Find a DIY online marketing tool like Ennect and the IT folks will never interfere with your deadlines again!
3. LOOK MORE PROFESSIONAL: Use the pre-existing, professionally designed templates and surveys that come with the Ennect marketing apps at no extra charge.
4. SAVE TIME: Upload an email list, fill in the details, hit send and consider it done. Find an online marketing software like Ennect that’s easy to use and you’ll be rewarded with the fastest way to get the job done.
5. GET INSIGHTS FAST: Ennect online marketing software gives you instant insights. Our tools and marketing apps provide charts, geomaps, tag clouds and funnels. Plus it ranks the people that you should be contacting with a follow up calls.
6. AUTOMATE THE SPREADSHEET CHAOS: ENNECT Event registration tools keep track of event attendees data and Ennect online surveys calculate results automatically. Much faster than doing it in Excel.
7. SAVE TREES: Go green by sending email newsletters and invitations. It is good for the environment and good for business.
8. IMPRESS THE BOSS: If you are working faster, coming in under budget and have a handle on the ROI, kudos and high-fives are bound to come your way and maybe even that promotion!
9. OUTSOURCE ROUTINE TASKS: Don’t you have better things to do than sit around removing duplicates from your email list, managing opt-outs and bounce backs? Ennect marketing software does this for you.
10. CULTIVATE TOP MIND AWARENESS: Since marketing apps ans online marketing software are easy to use and inexpensive, you can keep your customers engaged with your brand. provide them with valuable info and they’ll reward you with loyalty.
Posted on | July 15, 2015 | No Comments
Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have a problem. Let’s nip that in the bud now, industry studies show that personalizing your emails greetings towards individuals will help elevate open and click-through rates. One study by Experian claimed that personalized emails elevate open rates and revenue per email by six times vs. non-personalization. Marketingland.com mentions that personalized emails have 29 percent higher unique open rates, 41 percent higher unique click rates and that personalized subject lines deliver a 26 percent higher unique open rates overall.
Check out these do’s and dont’s from the Houston Chronicle for personalizing your email salutations:
- “Dear” is the one of the most appropriate salutations you can use. Personalize by using the recipient’s most honorable title, such as Ms., Dr., Professor, Min., etc.
- A more formal approach would include “Greetings,” “Good Morning/Afternoon” or “Good Day” followed by the name of your recipient.
- Always use the highest degree of courtesy when addressing a group – “Greetings All” and “Good Day Team”
- Avoid using generic salutations like “Dear Sir/Madam” or “To Whom It May Concern.” Using these surely indicates laziness and lack of interest in the individual to whom you are writing.
Major League Baseball’s Midsummer Classic is a Culmination of Loyal Fanatic Voting, Professional Event Management and Love for America’s Past Time
Posted on | July 7, 2015 | No Comments
The Midsummer Classic which is aptly named for Major League Baseball’s All-Star game is upon us once again. The Midsummer Classic is the halfway-point of the Major League Baseball season which celebrates the best players that both the American and National leagues have to offer. The winning league of the All-Star game is rewarded with home field advantage throughout the World Series. The All-Star game is really a culmination of detailed statistical surveys, loyal fan voting and stellar event and celebration management. This year the 86th MLB All-Star game takes place at Great American Ball Park in Cincinnati, Ohio on July 14, 2015.
Here is a slow pitch to help understand the selection process:
How are Major League Baseball All-Stars Chosen?
Each team has a 34-man roster, which includes 21 position players and 13 pitchers. Players are selected by the fans, coaches and other MLB players through a survey or voting process. The coaches and players usually come through with the most deserving picks as they regularly assess and play among the most talented of their peers. It is when the fans are asked to vote on the starting line-ups that hometown bias kicks in high gear and the popularity contest goes full throttle resulting in skewed results and a few deserving players being left off the roster. Fortunately, there is a way to remedy the injustice of leaving out deserving players. After the final rosters for both teams are announced, The Final Vote is called for which allows fans to pick one additional player for each team’s roster that they thought should have made the original cut but didn’t.
Here are the scheduled events leading to the 2015 All Star game:
Friday, July 10 – Tuesday, July 14
- T-Mobile All-Star FanFest at Duke Energy Convention Center
Saturday, July 11
- The Color Run MLB All-Star 5K, Presented by Nike
- Budweiser MLB All-Star Concert, part of the Pepsi Music Series at Paul Brown Stadium
Sunday, July 12
- SiriusXM All-Star Futures Game
- All-Star Legends & Celebrity Softball Game
Sunday, July 12 – Tuesday, July 14
- MLB All-Star Summer Pepsi Block Party
Monday, July 13
- Gillette Home Run Derby
Tuesday, July 14
- 86th MLB All-Star Game at Great American Ball Park
To learn more about the 2015 Major League Baseball game in Cincinnati visit MLB.com. To learn more about how you can successfully plan and manage your own events visit Ennect Events. Also, check out how to hold your own league’s All-Star voting or survey of any kind at ennect.com
Posted on | June 30, 2015 | No Comments
On the eve of the 239th birthday of America, we’d like to slightly change directions for this blog post. Most of our Emarketing blog posts usually focus on event marketing tips and the success stories of our Ennect Event Management Software users. This week the focus is on how successful event management lead to one of the greatest success stories in history – American independence. Below is a listing of important historical events that in one way or another contributed to the overall success of America’s journey to independence.
- The Boston Tea Party – December 16, 1773
- The First Continental Congress – September 5 to October 26, 1774
- Lexington, Concord and “The shot heard round the world.” – April 19, 1775
- George Washington is named Commander in Chief of the Continental Army – June 15, 1775
- Congress adopts the Declaration of Independence – July 4, `1776
- General Washington Crosses the Delaware and captures Trenton, NJ – December 26, 1776
- The French Alliance – February 6, 1778
- General Cornwallis surrenders at Yorktown, VA – October 19, 1781
- The United States and Great Britain sign the Treaty of Paris – September 3, 1783
- U.S. Constitution adopted – June 21, 1788
Happy Independence Day America!
Posted on | June 23, 2015 | No Comments
When you think of event planning what type of event does your mind usually conjure up? An industry tech conference? How about an extravagant corporate retreat? Or maybe a higher education recruiting event? Well, I think most event marketing minds can agree that no matter the purpose and magnitude of the event, it won’t be a success without attendees. So in addition to all of the pertinent information that you’ve gathered for the upcoming event be sure to try these common sense content tips in your event email blasts and landing pages to help swell your event registration rosters.
The Hope of Discovery: Let your prospects know exactly why they should attend. Let them know what they will discover and how it can positively impact their roles. Optimism and knowledge gained is the important take home item although a branded pen or chotchkie is cool too.
Presenter Fanfare: If you have a keynote speaker or presenter that is well known within your industry circles or just a celebrity for hire, be sure to cast the spotlight on them. The possibility for an autograph, photo opportunity or handshake can be the deciding factor for someone sitting on the registration fence.
Destination Desire: Let’s face it. If your event is being held in Miami, Florida when most of the country is experiencing a deep dark winter you will probably see an uptick in attendance just for the venue. Plan your venue accordingly as it will possibly help travelers make up their mind on whether or not they are attending. Also be sure to include extra-curricular activities and fun events that will be taking place outside of conference hours.
Posted on | June 17, 2015 | No Comments
Hey dads, did you know that Father’s Day was made official over 50 years after Mother’s Day? In 1914, President Woodrow Wilson issued a proclamation asking Americans to honor moms by celebrating Mother’s Day. In 1966, President Lyndon B. Johnson issued the first presidential proclamation commemorating the third Sunday in June as Father’s Day. In 1972 President Richard M. Nixon signed a law making Father’s Day a permanent holiday. So it looks like we all have a lot of celebrating and Father’s Day events to catch up on America!
So start by hitting a home run on Father’s Day! Take dad out to a ball game and buy him some peanuts and Cracker Jack at a Major League Baseball game this Father’s Day weekend.
Here are some great 2015 Father’s Day weekend Major League Baseball match-ups and special events geared towards dear old dad.
- Detroit Tigers vs. New York Yankees
69th Annual Old-Timers’ Day
- Cleveland Indians vs. Tampa Bay Rays
Kids Fun Day– Children get a free ball cap and can run the bases after the game
- San Francisco Giants vs. Los Angeles Dodgers
Father’s Day BBQ Set Promotion
- Philadelphia Phillies vs. St. Louis Cardinals
Father’s Appreciation Day – Dad’s get a free 1960s Phillies Cap
Happy Father’s Day!
Posted on | June 9, 2015 | No Comments
Rock star Alice Cooper’s song “School’s Out” is the timeless anthem that signifies the end of the school year and the beginning of Summer vacation for many children. The song’s lyrics “Schools out for summer” leaves some parents in a tizzy and panicking on what to do with the boredom of their now free range children. The solution to quell those parental summertime blues? Summer camp! There are so many different varieties of summer activities, camps and clubs that meet the needs, time slots and expectations of both parents and children alike. These days most organizations make it really easy for parents – from finding a fun event to signing up their kids – it all can be done online. Together parents and children can visit an organization’s event website and choose which activities they like, find convenient time slots and then sign up through an online registration portal. Most organizations also offer the convenience of paying for a camp or activity through an online payment portal on their event website.
Here are a few fun ideas for summer day camp events to look explore:
- Most zoos offer full or half day summer camp activities
- Art classes can be both fun, creative and educational
- Scouting and outdoor clubs help explore nature in its finest form
- Dance and gymnastics classes keep the kids fit and active
- Museum classes offer unique educational experiences
- Check your local city and community programs for free summer activities
Having to cope with the transition from the school day ritual to summer vacation can be hectic for parents but by finding the right summer activity online can be stress-free and fun. Learn more about how organizations are using online event management software to register children for summer camp events by visiting ennect.com. Happy Summer!
Posted on | June 2, 2015 | No Comments
Ennect always strives to assist our non-profit clients reach the pinnacle of effectiveness for causes they champion. One Ennect Event client, The Ventura County Ninety-Nines, a nonprofit organization of nearly 5,000 women pilots uses Ennect Marketing Software for many of their event management and communications needs. We always reference The Ninety-Nines as a model example when touting the myriad of uses and overall efficiency of our Ennect event registration application. The non-profit women pilots organization uses Ennect Event to register their members for pilot proficiency classes, trainings, education seminars and special events. The group also uses Ennect marketing software for creating scholarship events, hosting pilot memorials, fundraisers and other local community engagements.
This year The Ventura County Ninety-Nines was named one of 12 aviation nonprofit finalists in Lightspeed Aviation’s 5th Annual 2015 Grant Competition. Please join us in supporting The Ventura County Ninety-Nines in their effort to win Lightspeed Aviation grants to increase pilot outreach and to continue the Karen Johnson Girls Solo Scholarship in cooperation with EAA, the Experimental Aircraft Association.
Posted on | May 28, 2015 | No Comments
Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing editorial calendar try including a few holidays, business milestones and special events to your campaigns. Changing up your tactics and messaging demonstrates the breadth of your online marketing abilities from hardcore email marketer to subtle advertiser using a personal approach. Whichever tactic you employ, be sure to use online marketing software with time saving tools like reusable email templates and the ability to preschedule future email broadcasts.
Here are some dates and events that Ennect clients have used to add a softer more personal touch to their email marketing message:
- New Year’s Day
- Religious Holidays (i.e. Christmas and Chanukah)
- Memorial Day
- Independence Day
- Business Anniversary or Milestone
- Seasonal Changes
- Client Appreciation Events (i.e. baseball games, the circus, picnics)
To learn more on how to add a personal touch to your email marketing campaigns visit Ennect.com
keep looking »