Posted on | November 23, 2015 | No Comments
As the Thanksgiving week is upon us, we would like to reflect back on the year and give thanks for our good fortune and success. At Ennect, we would like to give a shout out to our awesome do-it-yourself event management software clients – Thanks! We appreciate the confidence that our customers place in our suite of online emarketing tools and wish for continued success in all of their do-it-yourself event marketing, multi-leveled customer surveys and easy-to-use email marketing campaigns.
Happy Thanksgiving and check out this infographic from History.com comparing the first Thanksgiving to today’s celebrations.
Posted on | November 18, 2015 | No Comments
‘Tis the season! The holiday rush is about to take off… almost like Santa’s eight tiny reindeer! Are you prepared? In the spirit of giving this festive season, Ennect would like to share some industry insights on how to make holiday do-it-yourself event management and email marketing successful. Now dash away, dash away, dash away all and get started on that holiday email draft!
- in 2014, 83% of retailers used some sort of holiday or winter theme for their end of year email marketing campaigns. (yesmail)
- Thanksgiving and Black Friday marketing email open rates were higher the week of the holiday and not the week before. (marketingprofs)
- Before the mad dash to the end of the year starts, make a resolution to thank your clients and customers! (theemarketingblog)
- Some really catchy and successful holiday email subject lines. (verticalresponse)
- Email marketing software to help spread joy and save the environment. (Ennect)
Learn more about Ennect do-it-yourself online marketing software and how it can assist with all of your holiday event management and email marketing needs.
Think Big Box Store Meets Digital Marketing Tools for Do-It-Yourself Online Event Management Success
Posted on | November 11, 2015 | No Comments
It takes a special kind of person to step into the realm of do-it-yourself and be successful. Whether you are building a new deck in your backyard or managing a large corporate event you need the right DIY resources and tools to get the job done right.
We all know that you can go to a big box store and purchase the tools and materials for most DIY home improvement projects. Big box stores are great one stop shops for hardware, materials and advice for many do-it-yourself construction projects. Most of the time you can keep within budget by purchasing wholesale materials in bulk and eliminating expensive contractor labor costs. A one stop shop and save money… what’s not to like?
So when it comes to do-it-yourself online event management try following the same game plan, find a one stop shop for all of your online marketing needs. Look for cost-saving holistic do-it-yourself event marketing software that will enable you to bypass the IT department and take complete control of the project. Think big box store meets award winning emarketing tools for do-it-yourself online event management success.
When looking for a quality do-it-yourself event management software be sure to search out these must have features:
- Event Marketing Website Builder – Build a complete, professional looking event website without knowing HTML.
- Online Payment Portal – Create member and non-member pricing; Set up discounts; Accept all major credit cards.
- Detailed Reporting – Get real-time info on registrants, sessions, and snapshots through the dashboard.
- Time Saving Features – Seamlessly print badges and registration lists.
- Free Support – free training, free ongoing phone support and free email support.
Posted on | November 5, 2015 | No Comments
In an online world populated by emojis, icons, acronyms, abbreviations and digital slang it is getting harder to decipher the lexicon of digital hieroglyphics. It’s like you need one of those secret Enigma code breaking machines from World War II to figure out what someone is trying to say and once you grasp the lingo – it all shifts. Case in point, the folks at Twitter recently sent their original star icon to the digital trash heap, giving it the same fate as the now uncool digi-acronym LOL. Twitter retired their star icon which was used for favoring content and replaced it with a pink heart icon that professes a user’s like of a post. The new hot pink heart icon bursts with love when clicked. Seriously, it really does burst, give it a try here!
“The heart is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.” – Twitter
So go ahead and show your twitter followers some admiration by using the new lovable heart icon. To learn more about using social media and Twitter to enhance do-it-yourself online event registration and marketing efforts visit:
- Obtaining Positive Event Registration Flux from Seeding the Social Media Ecosystem
- #hashtag your way to increased event traffic and registration
- Fishing Tactics for the Twittersphere
The Ennect Online Marketing Software Team
Posted on | October 29, 2015 | No Comments
O.K. let’s play!
A group of trick-or-treaters rings your doorbell – what do you do?
- Option 1: You answer the door and drop some candy into their bags to avoid your pumpkins from being smashed into pieces.
- Option 2: You ignore the doorbell and quickly hide behind the couch to feign no one is home. You elevate the risk for a toilet paper attack on that beautiful maple tree in the front yard and eggs scrambled on your windows.
Let’s see how you did.
If you chose Option 2, well then you deserve every Halloween trick that was thrown at you.
If you chose Option 1, good job! Most responsible homeowners would probably choose option 1 and pass out chocolate treats to pacify the marauding band of spooky revelers. Option 1 was definitely the safe choice but it also contained a trap that you didn’t see coming. Before you could blink, the maple tree was laced with Charmin toilet paper and the pumpkins turned into Libby’s pie filling in your driveway.
You can’t believe it! You wisely chose option 1, so why did this happen? It happened because you triggered the brand trap. You passed out the wrong brand of chocolate bar. You decided to hand out that no-named tasteless brown wax from the corner dollar store which just infuriated the candy mob. You should have gone with a good brand of well-known chocolate such as Hershey’s or Snickers! Trick-or-treaters are wise consumers and know brand – especially chocolate!
Your Halloween adventure was an epic fail. Next year remember that brand matters so go with the good stuff! To make your next Halloween Brand Challenge successful check out the list of America’s favorite Halloween candy according to USA today:
- Kit Kat
- 3 Musketeers
- Hershey’s Cookies ‘N’ Creme
- Milky Way
- Almond Joy
By the way, each of these 10 chocolate brands is owned by either Hershey or Mars.
To learn more about branding visit Elliance. To learn how to apply your brand with Do-it-yourself online event software to your events, email and marketing campaigns visit ennect.com.
Posted on | October 21, 2015 | No Comments
So that Do-it-yourself event management software worked really well. Your event is live and the event website looks great. So now you wait for registration traffic. Want to give your event registration a bit of a push? Try posting on social media. For a quick burst of attention try twitter and for bigger billboard posts use Facebook and Google +. To get your event message to hit more relevant targets try using focused hashtags for placement.
What is a hashtag? Here is Twitter’s definition:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Here is a sampling of top hashtags for event related topic keywords:
- #eventprofs – #eventplanning, #events, #meetingprofs, #meetings
- #nonprofit – #fundrasing, #philanthropy, #charity, #nptech, #volunteer
- #fitness – #workout, #excercise, #gym, #healthy
- #highereducation – #education, #highered, #onlinelearning, #technology, #university
- #tourism – #travel, #vacation, #trip, #nature, #photography
There are more than a few helpful hashtag websites out there to help you decide on what to use. Here are some examples:
Posted on | October 13, 2015 | No Comments
With the first Democratic party presidential debate upon us, Democrats now get a turn to persuade America why they should rise or fall in the national polls and online surveys.
Over the past few months we’ve seen a series of Republican debates and have followed several online surveys and polls to track the political pulse of the American right. Donald Trump’s presidential stock continues to rise and we’ve seen former Texas Governor Rick Perry drop out and retire to the political locker room. Most online surveys show Trump with a slight lead for the Republican nomination of over Dr. Ben Carson with Marco Rubio and Carli Fiorina closing in.
On the eve of first Democratic presidential debate several prominent online surveys and polls are forecasting leads for Hillary Clinton and Bernie Sanders with the rest of political left following closely behind.
- CBS News – 2016 Democratic Presidential Nomination – Clinton 46%, Sanders 27%, Biden 16%, Webb 2%, O’Malley 0, Chafee 0
- Gravis – New Hampshire 2016 Democratic Primary – Sanders 33%, Clinton 30%, Biden 11%, O’Malley 2%, Webb 1%, Chafee 1%
- Monmouth University – 2016 Democratic Presidential Nomination – Clinton 42%, Biden 22%, Sanders 20%
- Fox News – 2016 Democratic Presidential Nomination – Clinton 45%, Sanders 25%, Biden 19%, Webb 0, O’Malley 1%, Chafee 0
Tune in to see the debate fireworks as future online surveys and political poll results will surely ebb and flow. Who will win the nomination? Hillary, Bernie, latecomer Joe Biden or an undecided like Elizabeth Warren?
Online Tools for Grassroots Support
A smart and easy way for grassroots political organizations to provide support for their candidates is with online marketing software and applications. Online event registration software can help streamline candidate rallies and fundraisers and a an easy-to-use online survey companion can help forecast which way the political winds are blowing.
Posted on | October 8, 2015 | No Comments
When thinking about event planning what comes to mind? Is the focus mainly on front-end event preparations such as venue selection, event websites, attendee registration, online payments and communications? For many event planners the answer is yes. So what happens once the keynote is finished, the awards dinner has ended, attendees check out and you find yourself back at your office? You know – the event back-end. Here is a good customer service and marketing tip, try a post-event online survey to complete the event cycle. Post-event surveys provide much needed event feedback and valuable attendee intelligence that can be used to enhance future conferences and trade shows. A quality do-it-Yourself online marketing software suite should always include an accompanying survey tool to enhance the event management program.
When looking for a post-event or conference evaluation survey program look for these options:
- Survey Templates: Choices. Can you start from scratch and use your own logic or use pre-designed survey templates to help save on time and money.
- Question Types: Options. From open-ended text boxes to drop down lists, each style has a unique way of drawing out candid feedback.
- Survey Execution: Communication. Does the event program have an accompanying email tool add-on or methods of mass communication?
- Survey Reports: Analyze. Are filters easily applied for group or individual responses and easily exported? Are there graphs and charts to add visual impact?
Visit Ennect do-it-yourself online marketing software for additional information on how to seamlessly tie the front-end of your event to the back-end.
Posted on | September 30, 2015 | No Comments
Google recently gave Gmail users a Thor’s Hammer solution in the form of a powerful “Block” button to deal with unwanted emails and spam within their Gmail universe. In case you aren’t familiar with Norse mythology or Marvel Comic’s The Avengers – Thor is a comic book hero and Norse god that battles evil doers by using his hammer named Mjolnir. Mjolnir is so powerful it could easily level mountains with one swing and now Gmail users can wield Thor type power to vanquish spam! By releasing the new “Block” button, Google has put great power in the hands of Gmail users to completely banish selected senders from their Gmail inboxes with the click of a mouse, the swipe of a finger or the swing of a mythological spam hammer! Gmail is also making it easier for Android users to unsubscribe from marketing email lists by providing a new unsubscribe tool right in the Gmail App.
Staying in the comic book genre, email marketers are probably hoping to not end up as hammered spam and that Gmail users heed the advice that Uncle Ben once gave to Peter Parker (Spiderman) – “With great power comes great responsibility.” EmailMarketingDaily recently published an article that gives insight into how the new buttons will affect online marketers and provides a peek into what some marketers are saying about Gmail users and the Google move.
No matter how Gmail users utilize their new power, do-it-yourself online marketing software users and marketing departments should carry on with their email campaigns with commonsense tact.
Here are some tips on how to avoid Thor’s spam hammer:
- Salutations: Appropriate Salutations Increase Positive Email Metrics
- Successfully Knocking on the Door of Email Engagement
- 5 Quick Tips: Email marketing
- With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?
- Don’t drive people crazy!
Until next time ‘true believers‘ – keep marketing!
Gearing Up for Fall Harvest and Seasonal Events with Do-it-yourself Online Event Management Software
Posted on | September 24, 2015 | No Comments
It’s time for a change, a change in seasons. The summer transition into autumn is here and for most event planners it is time to update event calendars and re-target on fall and autumnal activities. Ennect do-it-yourself online event management software simplifies event management and event registration tasks. DIY event management software provides creative branding freedom, robust customizable event websites, email invitations, online payment and much more. Do-it-yourself online event registration software includes important features like all-in-one attendee sign-up forms, session tracking and multi-level add on forms to collect a broad range of important data.
Ennect DIY event management software is budget friendly and is based on per-event and not per-registrant fees. Using do-it-yourself online marketing software saves time and money leaving more of the event marketing budget for extra pumpkins, bags of candy corn and bushels of apples for fall festivals, hayrides and harvest celebrations.
In the spirit of the fall harvest here are some cool facts on apples and pumpkins:
- More than 2,500 varieties of apples are grown in the United States, but only the crabapple is native to North America
- Apple trees take four to five years to produce their first fruit
- Apples harvested from an average tree can fill 20 boxes that weigh 42 pounds each
- Apples are a member of the rose family
- It takes about 36 apples to create one gallon of apple cider
- Pumpkins are a member of the gourd family
- The largest pumpkin pie ever baked was in 2005 and weighed 2,020 pounds
- Pumpkins have been grown in North America for five thousand years
- Pumpkins are good sources of Vitamin A, Vitamin B, potassium, protein, and iron
- The heaviest pumpkin weighed 1,810 lb 8 oz
Learn more about the benefits of do-it-yourself online marketing software at ennect.com
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