The Emarketing Blog

Online Event Management and Marketing Tips to Help You eBrand Your Organization

American Independence Was Born Out Of Successful Event Management

Posted on | June 30, 2015 | No Comments

On the eve of the 239th birthday of America, we’d like to slightly change directions for this blog post. Most of our Emarketing blog posts usually focus on event marketing tips and the success stories of our Ennect Event Management Software users. This week the focus is on how successful event management lead to one of the greatest success stories in history – American independence. Below is a listing of important historical events that in one way or another contributed to the overall success of America’s journey to independence.

  • The Boston Tea Party – December 16, 1773
  • The First Continental Congress – September 5 to October 26, 1774
  • Lexington, Concord and “The shot heard round the world.” – April 19, 1775
  • George Washington is named Commander in Chief of the Continental Army – June 15, 1775
  • Congress adopts the Declaration of Independence – July 4, `1776
  • General Washington Crosses the Delaware and captures Trenton, NJ – December 26, 1776
  • The French Alliance – February 6, 1778
  • General Cornwallis surrenders at Yorktown, VA – October 19, 1781
  • The United States and Great Britain sign the Treaty of Paris – September 3, 1783
  • U.S. Constitution adopted – June 21, 1788

To learn more about these historical events and the American Revolution visit To learn more about event registration and online marketing software visit

Happy Independence Day America!

Common Sense Content Could Tilt Event Registration in Your Favor

Posted on | June 23, 2015 | No Comments

When you think of event planning what type of event does your mind usually conjure up? An industry tech conference? How about an extravagant corporate retreat? Or maybe a higher education recruiting event? Well, I think most event marketing minds can agree that no matter the purpose and magnitude of the event, it won’t be a success without attendees. So in addition to all of the pertinent information that you’ve gathered for the upcoming event be sure to try these common sense content tips in your event email blasts and landing pages to help swell your event registration rosters.

The Hope of Discovery: Let your prospects know exactly why they should attend. Let them know what they will discover and how it can positively impact their roles. Optimism and knowledge gained is the important take home item although a branded pen or chotchkie is cool too.

Presenter Fanfare: If you have a keynote speaker or presenter that is well known within your industry circles or just a celebrity for hire, be sure to cast the spotlight on them. The possibility for an autograph, photo opportunity or handshake can be the deciding factor for someone sitting on the registration fence.

Destination Desire: Let’s face it. If your event is being held in Miami, Florida when most of the country is experiencing a deep dark winter you will probably see an uptick in attendance just for the venue. Plan your venue accordingly as it will possibly help travelers make up their mind on whether or not they are attending. Also be sure to include extra-curricular activities and fun events that will be taking place outside of conference hours.

Learn more event registration tips and common sense ideas by visiting Ennect Marketing Software.

Catching up on 50 Years of Father’s Day Events with Peanuts and Cracker Jack

Posted on | June 17, 2015 | No Comments

Hey dads, did you know that Father’s Day was made official over 50 years after Mother’s Day? In 1914, President Woodrow Wilson issued a proclamation asking Americans to honor moms by celebrating Mother’s Day. In 1966, President Lyndon B. Johnson issued the first presidential proclamation commemorating the third Sunday in June as Father’s Day. In 1972 President Richard M. Nixon signed a law making Father’s Day a permanent holiday. So it looks like we all have a lot of celebrating and Father’s Day events to catch up on America!

So start by hitting a home run on Father’s Day! Take dad out to a ball game and buy him some peanuts and Cracker Jack at a Major League Baseball game this Father’s Day weekend.

Here are some great 2015 Father’s Day weekend Major League Baseball match-ups and special events geared towards dear old dad.

If you are interested in organizing group events for Major League Baseball games and other events throughout the year please visit to find out how easy it can be.

Happy Father’s Day!

Online Event Registration Helps Parents Cope with the Summertime Blues

Posted on | June 9, 2015 | No Comments

 Online Event Registration Helps Parents Cope with the Summertime Blues Rock star Alice Cooper’s song “School’s Out” is the timeless anthem that signifies the end of the school year and the beginning of Summer vacation for many children. The song’s lyrics “Schools out for summer” leaves some parents in a tizzy and panicking on what to do with the boredom of their now free range children. The solution to quell those parental summertime blues? Summer camp! There are so many different varieties of summer activities, camps and clubs that meet the needs, time slots and expectations of both parents and children alike. These days most organizations make it really easy for parents – from finding a fun event to signing up their kids – it all can be done online. Together parents and children can visit an organization’s event website and choose which activities they like, find convenient time slots and then sign up through an online registration portal. Most organizations also offer the convenience of paying for a camp or activity through an online payment portal on their event website.

Here are a few fun ideas for summer day camp events to look explore:

  • Most zoos offer full or half day summer camp activities
  • Art classes can be both fun, creative and educational
  • Scouting and outdoor clubs help explore nature in its finest form
  • Dance and gymnastics classes keep the kids fit and active
  • Museum classes offer unique educational experiences
  • Check your local city and community programs for free summer activities

Having to cope with the transition from the school day ritual to summer vacation can be hectic for parents but by finding the right summer activity online can be stress-free and fun. Learn more about how organizations are using online event management software to register children for summer camp events by visiting Happy Summer!

Nonprofit Women Pilots Organization Goes Lightspeed on Wings of Event Management Prowess

Posted on | June 2, 2015 | No Comments

 The Ventura County Ninety-Nines Ennect always strives to assist our non-profit clients reach the pinnacle of effectiveness for causes they champion. One Ennect Event client, The Ventura County Ninety-Nines, a nonprofit organization of nearly 5,000 women pilots uses Ennect Marketing Software for many of their event management and communications needs. We always reference The Ninety-Nines as a model example when touting the myriad of uses and overall efficiency of our Ennect event registration application. The non-profit women pilots organization uses Ennect Event to register their members for pilot proficiency classes, trainings, education seminars and special events. The group also uses Ennect marketing software for creating scholarship events, hosting pilot memorials, fundraisers and other local community engagements.

This year The Ventura County Ninety-Nines was named one of 12 aviation nonprofit finalists in Lightspeed Aviation’s 5th Annual 2015 Grant Competition. Please join us in supporting The Ventura County Ninety-Nines in their effort to win Lightspeed Aviation grants to increase pilot outreach and to continue the Karen Johnson Girls Solo Scholarship in cooperation with EAA, the Experimental Aircraft Association.

Please vote for The Ventura County! To discover more about Ennect marketing solutions for non-profit organizations please visit

Reducing the Speed Limit on the Email Marketing Highway to Build Strong Client Relationships

Posted on | May 28, 2015 | No Comments

ladder-to-success1 Business email marketing programs don’t always need to go 100 mph on the email marketing super highway to achieve results. Sometimes the best way to grow strong client relationships is to take your foot off the marketing and sales gas pedal, slow it down and bring in the personal approach. When creating your email marketing editorial calendar try including a few holidays, business milestones and special events to your campaigns. Changing up your tactics and messaging demonstrates the breadth of your online marketing abilities from hardcore email marketer to subtle advertiser using a personal approach. Whichever tactic you employ, be sure to use online marketing software with time saving tools like reusable email templates and the ability to preschedule future email broadcasts.

Here are some dates and events that Ennect clients have used to add a softer more personal touch to their email marketing message:

  • New Year’s Day
  • Religious Holidays (i.e. Christmas and Chanukah)
  • Memorial Day
  • Independence Day
  • Business Anniversary or Milestone
  • Seasonal Changes
  • Halloween
  • Thanksgiving
  • Client Appreciation Events (i.e. baseball games, the circus, picnics)

To learn more on how to add a personal touch to your email marketing campaigns visit

Successfully Knocking on the Door of Email Engagement

Posted on | May 21, 2015 | No Comments

ladder-to-success1 What do a Pennsylvania party linen rental company, a Florida citrus grove management firm and a Texas university have in common? They all use online email marketing software to successfully reach their target audience.

St. Edward’s is a private Catholic university of approximately 4,650 students located in Austin, Texas that uses email marketing to reach and recruit the millennial generation. Read their exciting email marketing recruitment success story.

Mosaic is a party linen rental company located in Pittsburgh, Pennsylvania. They have one of the largest, most unique inventories of tablecloths, overlays, and napkins in the country. Learn how Mosaic successfully utilizes Ennect for mass email communication campaigns.

Kahn Citrus Management helps Florida orange grove owners secure permits, install irrigation systems, create strategic planning and more. As a full-service company that provides grove development, caretaking and marketing expertise they use an online email application to keep top-of-mind awareness with their clients and prospects. Read more on how Kahn Citrus Management grows it’s client base using Ennect.

To obtain the coveted elevated email open rate and high prospect engagement like Mosaic, Kahn Citrus and St. Edward’s University try these email marketing tips.

  • The Subject Line: The door to your email message is the subject line. A popping and relevant subject line is the successful knock that will open the door to the rest of your content. A good subject line should contain no more than 30 to 50 characters. A bad, forceful or incoherent subject line is the easiest way to have your message relegated to the trash heap.
  • The From Address: Recipients are more likely to open emails from people or places they know or are familiar with. Use your brand, unique name for your newsletter or the title or position of someone at your organization.
  • Call to Action: Make sure that your call to action (COA) is near the top of your copy and in sight. Having recipients focus on the COA without effort and not hunting for it is the key. Also, repeating the call to action about three times throughout your content can’t hurt.
  • Sharpen for Mobile: Make sure your email is optimized for mobile devices. According to eMailmonday, mobile email accounts for 15 to 70% of email opens so far in 2015.

Read more online email marketing and event management success stories at

Event Management Software Keeps Users from Slipping a Priority Rung

Posted on | May 13, 2015 | No Comments

ladder-to-success1 When planning an event where do you start? Logistically it could be the toughest ladder to climb all year. Does picking a venue first outweigh creating an event website or landing page? Do you create and upload your attendee email list prior to picking keynote speakers or presenters? Well, if you want to accomplish all of these tasks and more without any of them slipping a priority rung you need a proven holistic event management tool for extra grip. Here are some case studies and great stories on how Ennect users successfully managed their events and conferences from initial communication to online registration payments to final reporting.

Los Angeles Fitness Conference Registration
When you are organizing an event in Los Angeles, with the hottest names in the fitness industry, it’s pretty obvious that demand from attendees will be strong. But, how do you register everyone without breaking the bank or driving yourself crazy? “The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!” Learn how to slim down the registration process.

Corporate Environmental Educational Seminars
Environmental water industry leader used Ennect marketing software to help municipalities, engineering firms and operators learn how to keep Americans and Canadians safe from life-threatening, water-borne diseases such as typhoid fever and cholera. “Ennect was the best and easiest way to communicate our program, know who signed up and retain the contact lists for future use.” Learn how to obtain event clarity.

Top Pennsylvania Technology Partnership Event
One of the longest-running technology-based economic development programs in the US hosts an annual event that brings together leading business and technical experts from around the nation to discuss strategy and other ways to strengthen regional economies. “If you have a high-end annual event and want to make credit card payment easy for guests without creating more work for yourself, Ennect Event is a good way to go.” Learn how to add credit to your event by making registration payments easier.

Non-Profit Eye Health Clinic Registration of Underprivileged Children
Charitable foundation provides free vision care and eyewear to underprivileged individuals in North America and developing countries around the world. Part of the Foundation’s State-side activity revolves around delivering free eye examinations to US school children. With Ennect Event, nonprofit event registration is made easy. Attendees can easily access information and details about the event ahead of time. Online registration saves time and removes the problems associated with onsite paperwork. “Using Ennect is a huge timesaver. It makes it much easier to pull quick reports.” Learn how to provide event focus with detailed reporting.

To learn more about Ennect Marketing Software and additional user case studies on event management and registration, email marketing and surveys visit

Celebrating Mom With Special Mother’s Day Events and Loving Accoutrement

Posted on | May 6, 2015 | No Comments

Mother's Day We’re all about event management here at Ennect.  So with Mother’s Day coming up we thought we would share a listing of popular Mother’s Day activities and events that Mom might like.  We’ve also added some fun facts about the holiday to honor Mom as well.  The creation of Mother’s day in the United States can be attributed to Grafton, West Virginia native, Anna Jarvis.  In 1914, President Woodrow Wilson issued a proclamation asking Americans to give a public expression of reverence to mothers by celebrating Mother’s Day. Mother’s Day is always observed on the second Sunday in May.

Popular Events and activities for Mother’s Day

  • Breakfast in Bed, Brunch, Lunch and Dinner
  • Massages, Manicures and Spa Treatments
  • Theater Performances
  • Family Walks
  • Trips to the Zoo
  • Have a “Mom’s Day Off”
  • Give Hugs

Mother’s Day Facts

  • Mother’s Day is the third-largest card-sending holiday in the United States, with 120 million cards exchanged annually. (Hallmark)
  • More people purchase fresh flowers and plants for Mother’s Day than for any other holiday except Christmas/Hanukkah. (CNN)
  • In the United States alone, around 122 million phone calls are made to moms on Mother’s Day. (OSR)
  • Common gifts include: cards, flowers, meals in restaurants, jewelry, gift cards, clothing, trips to a spa, books, CDs, housewares and even gardening tools (OSR)

Happy Mother’s Day from the Ennect Event Management and Marketing Software Team!

A Colorful Call to Action for Increased Event Registration

Posted on | May 1, 2015 | No Comments

A Colorful Call to Action for Increased Event Registration Event registration conversions should be an event manager’s top objective. When hosting an event website there are many industry proven ways to help trigger those registration call to action buttons. Writing intriguing and directive web copy, smart call to action button placement and the use of meaningful images can all contribute to successful conversions but did you know that with the right color combination you can influence more clicks? A study by Quicksprout concludes that people make a subconscious judgement for action within 90 seconds of viewing a product and 90% of those people base their action on color!

What colors will you use for your call-to-action?

  • Yellow: Optimistic and youthful and is often used to grab attention
  • Red: Creates a sense of urgency and energy used for clearance sales or last chances
  • Blue: Implies trust and security
  • Green: Associated with wealth and is the easiest color for the eyes to process
  • Orange: Aggressive and creates a call to action – consider using this for sign-ups
  • Black: Powerful and sleek
  • Purple: Soothing and calm

To learn more about online event management software visit and to read more on how colors affect decisions click here.

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