The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Digital Verse of Holiday Eco-Friendly Cheer!

Posted on | December 6, 2018 | No Comments

Holiday Email Greetings

Welcome to the annual Ennect eco-friendly, paperless, zero waste, sustainable, green holiday blog post. Every year about this time we like to offer our readers a few ideas on how to green-up their offices and homes this holiday season.

With the holidays upon us and end-of-the-year wrap-ups and initial strategic planning for the new year in full swing, we think that Ennect online do-it-yourself marketing apps and tools are the perfect holiday gifts for small businesses.

This year spread digital marketing holiday cheer with Ennect’s suite of paperless solutions for digital business holiday email blasts, end of the year online customer or employee surveys, web-based company holiday event registrations and exciting online holiday sweepstakes.

Your employees will love Ennect’s time saving features especially automated email list management and do-it-yourself email campaigns.  EnnectMail will help them expedite those company holiday greetings early this year – meaning they finally make it to the company holiday party on time for once! Way to go Santa Boss!

So we leave you with a classic verse of holiday cheer…

We wish you a merry Christmas
And a happy New Year.
Good tidings we bring
To you and your kin;
We wish you a merry Christmas
And a happy New Year!

Here are some innovative ways to have an eco-friendly and wonderful holiday celebration from recycling gurus ecocycle:

Use e-Holiday Greetings
Holiday emails obviously save paper and postage and a single email blast from Ennect can easily blanket all of your clients, staff and partners in sincere seasons greetings. Don’t have time to create a holiday email? Contact Ennect and we can design a festive holiday greeting and send it for you. And if you do use paper greetings try and reuse the cards as next year’s gift tags or place-setting cards.

Wrap it & Pack it Eco-Style
Wrapping paper is difficult to recycle because of its high-clay and low-paper content. Instead, get creative and choose reused/reusable alternatives like comics, posters, maps, blueprints, or calendars (all recyclable), fabric, reusable paper or cloth gift bags, bandannas, etc. For shipping, replace foam or bubble wrap with balled up newspaper or magazine pages.

Don’t Give “Stuff”
Instead of buying new products or things for your friends and loved ones, give meaningful gifts that will enhance their lives. Some ideas:

  • Give experiences in the form of gift cards to museums, parks, or the movies.
  • Give something edible; make a dessert or a healthy snack packaged in reusable mason jars.
  • Give products that will help your friends and family go green, such as mugs, or reusable lunch containers.

Read past Emarketing holiday blogs below for tips and tricks for a greener winter celebration and learn more about going paperless with Ennect online marketing software, apps and tools.

Happy Holidays from Ennect!

How’s the company holiday email campaign looking?

Posted on | November 7, 2018 | No Comments

holiday emails

November is here which means the holiday season is in tow. If you are a marketing communication professional, we predict the top question you will be asked over the next week or so is, “How’s the company holiday email campaign looking?”

What! You haven’t started it yet?  Well, you still have a few weeks until Thanksgiving and the kickoff of holiday madness known as Black Friday. We recommend you don’t wait too much longer to draft your client holiday email message.  If you need assistance in a pinch with holiday email templates, list management or overall email campaign management then click on over to Ennect and you will find electronic holiday messaging bliss waiting for you… also known as full-service holiday email marketing software.

In the spirit of the season we would like to share some holiday-esque reasons to use Ennect do-it-yourself online marketing software for your holiday email marketing and communication needs.

First off – Spread holiday cheer all over. Ensure your marketing employees can make it to the holiday party this year by giving them the gift of automated email list management and do-it-yourself email campaigns. If they are combing over spreadsheets and printing mailing labels, they’ll certainly miss the holiday wassailing. And that’s not nice!

Digital delivers. Digital greetings can be accessed anytime as 66 percent of all email in the US is now opened on smartphones or tablets and 34 percent on desktop. With holiday vacations and office closings, your paper greeting card might not be seen until after the New Year when everyone heads back from holiday.

Christmas Tree Friendly. Be forest friendly, go digital. Each year approximately 1.5 billion paper cards are sent over the holiday season in the U.S., which requires 300,000 new trees to be harvested per year.

Show Seasonal Goodwill. Keep the mail carrier warm and out of blizzard temperatures this season by sending digital holiday greetings.

And this year – Don’t Scrooge on the Digital Cheer this Holiday Season!

Online Surveys Conjure Up Top Halloween Picks of 2018

Posted on | October 11, 2018 | No Comments

Most Popular Halloween Candy in all 50 states

Online surveys are extremely useful digital marketing tools that can easily help you mine and collect data from specific target audiences.  Simply create an online survey with Ennect digital marketing software, then email the link invitation to your segmented email list and sit back and watch the results come pinging in. With Ennect, it’s that easy!

  • Create a survey, upload your list, and hit send.
  • See real-time results whenever you want.
  • Get rich, visual reports ready for presentation.

So with Halloween right around the corner, we thought it would be really cool to see what some online surveys, digital questionnaires and prominent websites have conjured up as their Top Halloween Picks of 2018.

America’s Top 10 Halloween Candy 2018 (Candystore.com)

  1. Skittles
  2. M&M’s
  3. Snickers
  4. Reese’s Cups
  5. Starburst
  6. Candy Corn
  7. Hot Tamales
  8. Hershey’s
  9. Tootsie Pops
  10. Jolly Ranchers

Check out this interactive map of The Most Popular Halloween Candy in all 50 states.

2018’s Most Popular Halloween Costume Ideas (Lyst and Pinterest)

  • A Riverdale character
  • A ’90s icon
  • A warrior of Wakanda
  • A flamingo
  • Edna Mode
  • An ABBA-inspired dancing queen
  • A cosmic fairy
  • Frida Kahlo
  • A cow

The Best Halloween Movies on Netflix Right Now (Town & Country)

  • The Nightmare
  • Ghostbusters
  • Veronica
  • Red Dragon
  • Coraline
  • The Descent
  • Interview with the Vampire
  • The Transfiguration
  • Hellboy II: The Golden Army
  • It Follows

Best Halloween Songs to Rock Your Costume Party (Good Housekeeping)

  • “Monster Mash” — Bobby (Boris) Pickett
  • “I Put a Spell On You” — Bette Midler
  • “Thriller” — Michael Jackson
  • “Ghostbusters” Theme — Ray Parker Jr.
  • “This Is Halloween” — The Citizens of Halloween
  • “Superstition” — Stevie Wonder
  • “Somebody’s Watching Me” — Rockwell
  • “Time Warp” — Little Nell, Patricia Quinn, & Richard O’Brien
  • “The Adams Family” Theme — Vic Mizzy
  • “Ding, Dong, the Witch Is Dead!” — The Munchkins

So, if you really want to find out what people are thinking – beyond Halloween – easily ask them with an Ennect Online Survey. Also be sure to check out web based do-it-yourself event management software Ennect Event for assistance with online holiday event planning, digital business event management and higher education enrollment events.

To help get you into that trick-or-treat state-of-mind, check out these Halloween and fall festival related blog posts and don’t forget to take the Ennect Halloween Candy Survey as well.

Wickedly Good Event Management Tips for Halloween and The Fall Festival Season.

Posted on | September 18, 2018 | No Comments

Event Management Software for The Halloween and Fall Festival Season

Here we go again, summer is in the rear-view mirror and fall is fast approaching and you know what that means – a haunting of online ads from the local Halloween shop, a hint of pumpkin spice in our coffee, extravagant costume parties and fall celebrations.  This autumn, if you are planning your groups Halloween party, hayride to the pumpkin patch or harvest celebration, be sure to try Ennect’s do-it-yourself online event management and registration app for a wickedly good event planning experience.

To help get you into that corn maze state-of-mind, we’ve selected these informative Halloween and fall festival related blog posts to assist you in your event planning and don’t forget to take the Ennect Halloween Candy Survey as well. Enjoy.

The Emarketing Blog’s Digital Marketing Trends, Fake News and Social Media Disruptions Digest – Summer 2018

Posted on | August 22, 2018 | No Comments

Digital Marketing Trends and Social Media Disruptions

Welcome to the late summer edition of The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions digest. Here’s a collection of interesting tech news, digital marketing trends, social media happenings and fake news, censorship and free-speech issues that are buzzing across the global wires.


China Social Credit Score

China Assigns Every Citizen A ‘Social Credit Score’ To Identify Who Is And Isn’t Trustworthy (CBS New York): China is rolling out a high-tech plan to give all of its 1.4 billion citizens a personal score, based on how they behave. Learn more.

Who needs democracy when you have data? (MIT Technology Review): How China rules using data, AI, and internet surveillance. Learn more.


Facebook Trust Ratings

Facebook has TRUST ratings for users – but it won’t tell you your score (The Sun UK): The social network is predicting your trustworthiness in a bid to fight fake news. Users receive a score on a scale from zero to one that determines if they have a good or bad reputation – but it’s completely hidden. Learn more.

Facebook Shuts 652 Iran-Backed Accounts Linked In Global Disinformation Campaign (NPR): Facebook has taken down 652 accounts, pages and groups that originated in Iran. The accounts were used for political disinformation and targeted at users in the Middle East, Latin America, the UK and the U.S., according to Facebook. This is the first announcement of this magnitude from Facebook about a coordinated influence campaign from Iran. Learn more.

Whats App to clamp down on ‘sinister’ messages in India: IT minister (Reuters): India’s IT minister Ravi Shankar Prasad had asked the company to work out ways to trace the origin of “sinister” messages, like those that led to a series of mob beatings across the country this year. Learn more.


Google Privacy

Man sues over Google’s “Location History” fiasco, case could affect millions (Arstehnica): Attorneys representing a man named Napoleon Patacsil argued that Google is violating the California Invasion of Privacy Act and the state’s constitutional right to privacy. The lawsuit seeks class-action status, and it would include both an “Android Class” and “iPhone Class” for the potential millions of people in the United States with such phones who turned off their Location History and nonetheless had it recorded by Google.  Learn more.

Google will now filter out negative news and tell you ‘something good’ instead (Metro UK): Google has launched a brand new feature for its artificially intelligent Google Assistant that’s designed to cheer people up by filtering negative news. Learn more.

‘These days we’re consuming more news than ever, and sometimes, it can feel like there are only problems out there,’ explained Ryan Burke, a creative producer at Google’s Creative Lab.

‘But the fact is, there is a plethora of ‘good news’ happening, and we’re not talking about unlikely animal friendships or random acts of kindness.


Microsoft Security

Microsoft’s anti-hacking efforts make it an internet cop (AP): The company’s announcement Tuesday that it had identified and forced the removal of fake internet domains mimicking conservative U.S. political institutions triggered alarm on Capitol Hill and led Russian officials to accuse the company of participating in an anti-Russian “witch hunt.” Learn more.


Alex Jones Infor Wars ACLU

ACLU: Alex Jones ban could set dangerous social media precedent (The Hill): Ben Wizner, the director of the American Civil Liberties Union’s (ACLU) speech, privacy and technology project, warned Monday that bans against Alex Jones and Infowars could set a dangerous precedent. Wizner told HuffPost that the hate speech policies many social media companies cited when they banned Jones can be “misused and abused.” Learn more.


Recent The Emarketing Blog Posts

Twitter Escalates Purge Against Fake Social Media Followers

Posted on | July 12, 2018 | No Comments

Twitter Escalates Purge Against Fake Social Media Followers

Twitter has begun implementing bold steps to secure and increase its overall legitimate global user count and to also stem the tide of fake profiles.  The New York Times recently reported that Twitter has begun to purge tens of millions suspicious accounts from users’ followers which could result in a minimal to a very significant follower drop globally. Be sure to check your Twitter account to see how the new purge filters your follower count.

A recent blog post from Twitter HQ – How Twitter is fighting spam and malicious automation – provided the following jaw-dropping stats on the growth of and battle against fake Twitter accounts:

“In May 2018, our systems identified and challenged more than 9.9 million potentially spammy or automated accounts per week. That’s up from 6.4 million in December 2017, and 3.2 million in September.”

The New York Times reported that Twitter is aiming at a reduction of a total combined follower count by about 6 percent.

Del Harvey, Twitter’s vice president for trust and safety had the following to say about the ongoing battle of fake Twitter followers:

We don’t want to incentivize the purchase of followers and fake accounts to artificially inflate follower counts, because it’s not an accurate measure of someone’s influence on the platform or influence in the world.

The market for fakes was also hurting Twitter with advertisers, which increasingly rely on social media “influencers” — mini-celebrities who promote brands and products to their followers — to reach customers.

We think it’s a really important and meaningful metric, and we want people to have confidence that these are engaged users that are following other accounts.

Read the rest of the New York Times article here.

To learn more about Twitter within the digital marketing realm check out these Emarketing blog posts:

  • The Emarketing Blog Revisits the Social Media and Hashtag Kinship
  • Fishing Tactics for the Twittersphere
  • They’ve Done It! Twitter Increases Messaging from 140 to 280 Characters Providing So Much More Room!
  • Twitter – A Decade of Social Media Success
  • Are Twitter Hashtags Polluting The Social Media Digital Beach?
  • Show some Tweet, Tweet Love on Social Media with Twitter’s New Bursting Heart Icon

The Emarketing Blog Revisits the Social Media and Hashtag Kinship

Posted on | June 18, 2018 | No Comments

The Emarketing Blog Revisits the Social Media and Hashtag Kinship

Over the past few years, we’ve crafted several informative blogs that have focused on the interdependence of hashtags and social media in hopes of helping our readers with their daily digital marketing.  We’ve taken a few different angles in crafting these posts from comparing hashtags to fishing tactics in the Twittershere to asking if hashtags are pollution on the social media digital beach. We recently came across an article by Dr. Amanda Watlington of Target Marketing titled SEO Best Practices: Hashtags or Keywords and we thought our readers might like it as well. It is an informative and to the point blog post that explains the difference between hashtags and search keywords.

“Hashtags, although useful, are not the same as the venerable search keywords and should not be confused with each other or, so to speak, concatenated in SEO best practices marketing strategy.” – Amanda G. Watlington, Ph.D.

Read Dr. Watlington’s blog here.

We would also like to share some of our favorite The Emarketing Blog posts throughout the years that have focused on hashtags and social media within the digital marketing realm. Check these out:

For innovative do-it-yourself online marketing software tactics, online event management and registration ideas and survey and email web marketing tools please visit ennect.com.

How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better?

Posted on | May 7, 2018 | No Comments

How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better?

Graduation season is upon us and colleges, high schools and yes, even pre-schools will soon be hosting celebratory graduation events to honor their accomplished scholars.  This graduation season, event planners should utilize Ennect Event, a multi-use online event management tool to take their graduation “Pomp and Circumstance” to another level.

Ennect Event’s online experience is seamless and it comes with these great features and capabilities:

  • Easy-to-use Interface
  • Create Online Registration
  • Create Custom Event Websites
  • Send Email Invitations
  • Automate Confirmations
  • Receive Online Payments
  • Get Detailed Reports

Here are just few ways that Ennect helps graduation event planners make their jobs more manageable:

  • Send graduation e-invitations to parents, family and friends
  • Offer selections for graduation and school branded materials in preparation for the big day
  • Account for food and beverage selections
  • Provide requests for event tickets and additional event add-ons
  • Manage transportation and logistics
  • And more

This year, graduation MCs should try millennial approved and higher-education tested Ennect Event for easy online pre and post-graduation event planning.

In the spirit of graduation check out this story from NPR and music commentator Miles Hoffman on why “Pomp and Circumstance” is played at graduations.

Sir Edward Elgar composed Pomp and Circumstance — the title comes from a line in Shakespeare’s Othello (“Pride, pomp, and circumstance of glorious war!”) — in 1901. But it wasn’t originally intended for graduations. Elgar’s march was used for the coronation of King Edward VII.

It first became associated with graduations in 1905, when it was played when Elgar received an honorary doctorate from Yale University in 1905, but it was played as a recessional, not as a processional, at the ceremony.

“After Yale used the tune, Princeton used it, the University of Chicago [and] Columbia,” Hoffman tells NPR’s Bob Edwards. “Then eventually… everybody started using it. It just became the thing that you had to graduate to.”

Visit Ennect.com for all your digital marketing and online event management software needs.

The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions – Spring 2018

Posted on | April 25, 2018 | No Comments

The Emarketing Blog's Digital Marketing Trends and Social Media Disruptions

The Emarketing blog likes to keep its antennas pointed skyward for any interesting tech news, digital marketing trends and social media disruptions that are buzzing across the wires and with the latest wave of Facebook, Twitter and Instagram happenings there is no shortage of news. So, whether it is Cambridge Analytica’s Facebook survey vs. President Obama’s 2012 re-election Facebook app debate, Instagram’s CGI bots and big dollar advertising deals or Twitter’s latest revenue numbers – it’s getting downright interesting out there!

Here are some interesting headlines to help you stay informed on the latest digital marketing trends, tech news and social media disruptions.

Social Media News

Looming Privacy Regulations May Strengthen Facebook and Google (radio biafra)
In Europe and the United States, the conventional wisdom is that regulation is needed to force Silicon Valley’s digital giants to respect people’s online privacy. Read more.

The Twisted World of Social Media Influencers (Axios)
Instagram computer-generated imagery (CGI) models with massive followings in some cases have racked up real advertising deals! Read more.

Twitter Flying High as Sales Jumped 21 Percent in Past Two Years (Bloomberg)
Twitter Inc.’s push into live video and more personalized content is finally starting to pay off, boosting revenue and profit more than projected in the first quarter by luring users and advertisers. Sales jumped 21 percent, the most in two years, to $664.9 million. Read more.

What’s So Great About Instagram in the Higher Education Space? (AHA)
According to a social media survey by RBC Capital, 73% of 13- to 18-year-olds surveyed said that they had an Instagram account. SEVENTY-THREE PERCENT. If 73% of the prospects you’re trying to reach are standing in a room, shouldn’t you also be in that room? Read more.

Digital Marketing

Digital Marketing Firm Elliance Unveils Stunning Higher Education, Finance and Manufacturing Web and Branding Case Studies (Elliance.com)
The Elliance case studies include William Woods University, West Penn Power Sustainable Energy Fund, HM Insurance Group, New York Chiropractic College, Aerotech and The Lerner College of Business and Economics. View the case studies.

How Data Analytics Informs Marketing Campaigns (AHA)

I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It captured my attention. It made me laugh — not just because it was witty, but because it was relatable. Read more.

Social Media Fatigue

Teens Also Sometimes Quit Social Media (Buzzfeed News)
Adults talk a big game about #deletefacebook or taking a break from Twitter, but true digital natives actually know how to take a break for their own mental health. Read more.

‘Social Media Has Poisoned Us’: Young Britons On Why They Are Unhappy (The Guardian)
From student debt to loneliness, young people in Britain share their reasons for why the happiness of 16 to 25-year-olds is so low. Read more.

“‘Every single stupid decision is forever saved online’: Theo, 17, student, Kent
People say we are lucky to have phones and all this technology when in reality it’s having a negative effect. People can’t make mistakes anymore because it will always come back to haunt them; every single stupid decision is forever saved online which makes growing up harder as you have learn and grow from these embarrassing things.”


Check back often for more digital marketing news, online event management tips, Higher Education Enrollment Marketing ideas and social media happenings.

Ennect Online Event Management Software Users Are Like Family to Us!

Posted on | April 5, 2018 | No Comments

Great Client Support Services

We love our Ennect users. Over the years, we have been part of so many great professional relationships with our Ennect clients that it feels like we are part of their marketing and event planning teams – sort of like family.  So, when spring comes around we know exactly which Ennect events our clients are working on and eagerly await the bevy of phone calls asking us for assistance and advice.  We enjoy catching up, engaging in some great small talk and hearing how well our clients are doing – It is sort of like an Ennect family reunion.  In the end, what we really enjoy are the unsolicited kind words that our clients send our way thanking us for the support we’ve provided. It is with these words that we take solace that their event was a success and that we will be hearing from them again throughout the event season.

Here are some of the of the nice things that we hear and get to talk with our Ennect clients about:

“Thank you!  I appreciate you so very much.”  – Evelyn, Ennect Event User, Tech Professional

“We haven’t held an event in some time.  We were happy to see our account was still available and the credits we purchased some time back were still valid.  I was so happy to talk to a real person that was knowledgeable of the product when I called. It’s the reason why we chose you way back when.” – Michael, Ennect Survey User, Security Industry

“It is that time again, could you assist with the updated information for the 2018 event?”  – Kathy, Ennect Event User, Financial Industry

If you are looking for a great do-it-yourself online event registration software that comes with game-changing product and technical support then try Ennect for free today.

Check out the Top Ten Reasons to Use Do-it-Yourself Online Marketing Software in 2018!

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