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Online Event Management and Marketing Tips to Help You eBrand Your Organization

Back to School and the Convenience of Online Event Registration for Extracurricular Activities

Posted on | August 27, 2015 | No Comments

back2schoolMy, how time flies! Back in June we posted “Online Event Registration Helps Parents Cope with the Summertime Blues” to lend parents some ideas on what to do with their “free-range” children during the summer break. Now that children are headed back to school, we wanted to assist parents again by offering some ideas for after-school activities and events. Extracurricular school activities and children’s events are great ways to provide children with additional entertainment, exercise and tutoring. With logistics, administration and traveling coming into play, be sure to help yourself out by finding an event venue that offers the convenience of online event registration. An event website with an online payment portal makes it easier to pay, eliminates postage and helps avoid unwanted paperwork.

Here are a few top after school activities and events recommended by Kidspot Australia:

  • Sports Teams
  • Dancing
  • Drama Club
  • Martial Arts
  • Music Lessons
  • Scouting
  • Gymnastics

Hey parents! Learn more about how non-profit KIDS FIRST! uses online marketing software for children DVD giveaway sweepstakes on its website. For over 20 years KIDS FIRST!® has been advocating for the production of quality children’s films as well as developing programs that educate young film-goers and their parents on how to select the right kind of media for viewing.

Have a great school year!

Next Stop, The Client Experience Zone!

Posted on | August 20, 2015 | No Comments

the Client Experience ZoneYou are about to enter another dimension of business. A journey into a wondrous land of customer service. Next stop, the Client Experience Zone!

Whether we think about it or not, every day we visit the client experience zone. I am sure that we can all come up with both stellar and atrocious customer service stories and how those experiences caused us to embrace or jettison products, services and companies from our lives. We’ve heard co-workers, family and friends spin stories on why you should use this product or not use that service. Brand loyalty is fierce (see the Cola Wars) and trust and longevity carry a heavy weight in customer relationships. In the end, it always seems that positive customer service is the one key driver that perpetuates a healthy client experience.

The Wharton School at the University of Pennsylvania offers the following elements that can lead to a great client experience:

  • Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening.
  • Executional Excellence: patiently explaining and advising and having product knowledge and providing unexpected product quality.
  • Brand Experience: exciting design, consistently great product quality, making customers feel they’re special.
  • Expediting: being sensitive to customers’ time, being proactive in helping speed the process.
  • Problem Recovery: helping resolve and compensate for problems, upgrading quality and ensuring complete satisfaction.

At Ennect online marketing software we strive to provide top shelf customer service that leads to great experiences and happy, educated and loyal users.

Check out some these Ennect Client Experience Zone tales!

Kathy – Educational Programming Director
“We called customer support quite a bit that first year,” remembers Kathy. “They were always willing to help us understand the way it works as well as assist on the backend with content changes. We could not have done it without them.” Kathy, like many small business owners, finds herself with too much to do and too little time to do it all. While Ennect offers do-it-yourself ease, some busy business owners appreciate having a person to call for help. And for that reason, Kathy sings endless praise for Ennect’s customer service and IT staff. “What a pleasant surprise in a world of customer service ‘no where to be found’ land. The awesome and affordable pricing and equally impressive is the tons of options and data collection inherent to the program. This is truly NOT a case of ‘you get what you pay for’… Because it is more like, you can’t believe all that you get for so much less than the competitors,” adds Kathy.

Susan – Fund-Raising Chair
“And, when we had questions, Ennect’s customer service was really responsive. They even came up with ideas to help us get people to sign up—like early bird pricing—and showed us how to save money by treating multiple classes as a single event. Ennect Event has saved our volunteers an amazing amount of time and effort.”

Donna – Executive Secretary
“I get great customer service with Ennect. It’s amazingly helpful to have someone there to answer my questions.”

Connect with Ennect’s customer service professionals today to learn more about our online event management and email marketing options. Visit www.ennect.com.

… Hang on! You are now leaving the Client Experience Zone!

Fishing Tactics for the Twittersphere

Posted on | August 13, 2015 | No Comments

As an avid fisherman I am fortunate that the Ennect Online Marketing Software office is located on the banks of the Allegheny River in Pittsburgh, PA. This summer, I decided to turn my work lunch hours into short fishing trips. It’s a nice break from the first four hours of the day and clears the mind for the rest of the working day. The other day I was composing social media content for Twitter and I figured it was a good place to call a break and head out on my lunch fishing expedition. Upon arriving down at the water’s edge I started casting in my usual manner but to no avail, the action was quiet. I was using a lure that had worked many times previously on the same spot but on that day it just didn’t have any fish appeal. I decided to switch tactics and use a different colored lure and move a bit down river in hopes of a bite. The result of changing tactics and location – a salvaged lunchtime fishing trip and five fish caught and released. When I got back to my desk after lunch, I started to think about how changing up tactics and location in fishing could be applied to increasing traffic and action to Twitter social media posts.

Here are my thoughts on fishing the Twittersphere:

  • Twitter is the river in the Social Media ecosystem that you choose to fish
  • The #hashtag is the part or direction of the river that you are casting your line into. Sort of like casting into structures that you know should hold fish like clusters of lily pads and underwater logs in a pond. If there is little action try casting into another location.
  • The content in your tweet is the shiny lure used to entice a bite. If interaction is slow, try changing it up to trigger action.
  • The link in the tweet is the sharp barbed hook that will land the catch in the conversion and analytics creel.

So good luck on your next social media fishing trip and don’t forget to practice catch and release because repeat traffic makes social media analytics and fishing fun!

We’d like to hear your fishing tales, let us know if you have any good ones!

“The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope.” – John Buchan

Who is Trumping Who in Political Surveys on Eve of First Republican Presidential Candidate Debate

Posted on | August 6, 2015 | No Comments

To invoke legendary boxing MC Michael Buffer – “Let’s get ready to rumble!” The national political sparring season starts with the Fox News Republican presidential candidate debate. We thought it would be interesting to take a look at what some of the leading national political surveys and polls are saying about the current crop of GOP candidates that will be appearing on the debate stage. As an online marketing software company, we are immersed in surveys and provide online capabilities and support to a variety of different clients daily, so these surveys definitely peak our interests.

Media cycle marathon man Donald Trump has been the headline grabber and poll opinion leader in many surveys for over a month now. Although Trump continues to gain momentum, data from a sampling of political surveys still shows he has stiff competition for the mantle of GOP presidential candidate frontrunner. The top 10 candidate line-up for the Fox news prime-time Republican presidential debate includes:

  • Businessman Donald Trump
  • Former Florida Gov. Jeb Bush
  • Wisconsin Gov. Scott Walker
  • Former Arkansas Gov. Mike Huckabee
  • Dr. Ben Carson
  • Texas Sen. Ted Cruz
  • Florida Sen. Marco Rubio
  • Kentucky Sen. Rand Paul
  • New Jersey Gov. Chris Christie
  • Ohio Gov. John Kasich

So just what is the public saying out there in political survey land about Donald Trump and the rest of the GOP? Check out these notable political survey results:

A Monmouth University survey shows that Republicans and Republican-leaning voters would support Donald Trump over Jeb Bush and Scott Walker for GOP nomination for president. Trump had top support at 26%, followed by Bush at 12% and Walker at 11%.

The Huffington Post surveyed 500 Republican activists and found that Wisconsin Gov. Scott Walker and Florida Sen. Marco Rubio take top honors and are perceived as both worthy of support and electable.

A recent Quinnipiac University poll has Donald Trump in a clear lead among Republican candidates with 20% support. Following Trump is Wisconsin Gov. Scott Walker with 13% and former Florida Gov. Jeb Bush with 10%. Although Trump is gaining support in the Republican field the survey has him trailing Democrats Hillary Clinton and Vermont Sen. Bernie Sanders in the national presidential scheme of things.

Hold on folks, the political roller-coaster is leaving the platform! Enjoy the debate and see you at the polls on November 8, 2016!

Use the “Wow” Factor in Online Marketing Campaigns When Fishing For Attention

Posted on | July 30, 2015 | No Comments

Considering that a gold fish has more of an attention span than humans do these days, we need to make sure the “Wow” factor is in play when creating email marketing, event management communications and online survey campaigns. No, seriously, we are lagging behind a pet fish in the attention span category. A 2015 Statistic Brain Research Institute study has the average attention span of a gold fish at 9 seconds and humans at an average attention span of 8.25 seconds! The Statistic Brain Research Institute defines attention span as the amount of concentrated time on a task without becoming distracted.

Here are some creative “Wow” factor tips to help capture an audience with a waning attention span:

Remember you only have a finite amount of time when fishing for an audience so be sure to use the right bait. To learn more about online marketing software and marketing tips please visit ennect.com.

An Ennect Tribute to former “Late Show” host David Letterman – Top Ten Reasons to Use Online Marketing Software

Posted on | July 22, 2015 | No Comments

Here is our “Top Ten List” tribute to former “Late Show” host David Letterman who retired in May 2015. Letterman was famous for his unique brand of comedy, celebrity interviews and hilarious Top Ten List.

According to the Los Angeles Times, Dave’s first Top Ten List appeared on Sept. 18, 1985. The list was “Top Ten Words That Almost Rhyme With ‘Peas.'”

Although not as funny as Letterman’s first Top Ten List, here is our Top Ten List tribute!

The Ennect Top Ten Reasons to Use Ennect Online Marketing Software

1. SAVE MONEY: Eliminate postage and printing costs by taking your marketing online. If you’re really into saving money, Ennect does not require a monthly or yearly contract – Just pay as you go!

2. BYPASS THE IT DEPARTMENT: IT people are great. Unfortunately, they do not think the world revolves around you. Find a DIY online marketing tool like Ennect and the IT folks will never interfere with your deadlines again!

3. LOOK MORE PROFESSIONAL: Use the pre-existing, professionally designed templates and surveys that come with the Ennect marketing apps at no extra charge.

4. SAVE TIME: Upload an email list, fill in the details, hit send and consider it done. Find an online marketing software like Ennect that’s easy to use and you’ll be rewarded with the fastest way to get the job done.

5. GET INSIGHTS FAST: Ennect online marketing software gives you instant insights. Our tools and marketing apps provide charts, geomaps, tag clouds and funnels. Plus it ranks the people that you should be contacting with a follow up calls.

6. AUTOMATE THE SPREADSHEET CHAOS: ENNECT Event registration tools keep track of event attendees data and Ennect online surveys calculate results automatically. Much faster than doing it in Excel.

7. SAVE TREES: Go green by sending email newsletters and invitations. It is good for the environment and good for business.

8. IMPRESS THE BOSS: If you are working faster, coming in under budget and have a handle on the ROI, kudos and high-fives are bound to come your way and maybe even that promotion!

9. OUTSOURCE ROUTINE TASKS: Don’t you have better things to do than sit around removing duplicates from your email list, managing opt-outs and bounce backs? Ennect marketing software does this for you.

10. CULTIVATE TOP MIND AWARENESS: Since marketing apps ans online marketing software are easy to use and inexpensive, you can keep your customers engaged with your brand. provide them with valuable info and they’ll reward you with loyalty.

To learn more about online marketing software, event registration apps and event management tools please visit ennect.com.

This Time it’s Personal! Appropriate Salutations Increase Positive Email Metrics

Posted on | July 15, 2015 | No Comments

Creating Intriguing content, strategically placing calls-to-action and choosing purposeful visuals for your email marketing campaign takes enormous thought and effort. In the end, all you are hoping for is that your masterpiece email gets you to the goal conversion promised land. Now, if the emails are continually relegated to the email trash heap you have a problem. Let’s nip that in the bud now, industry studies show that personalizing your emails greetings towards individuals will help elevate open and click-through rates. One study by Experian claimed that personalized emails elevate open rates and revenue per email by six times vs. non-personalization. Marketingland.com mentions that personalized emails have 29 percent higher unique open rates, 41 percent higher unique click rates and that personalized subject lines deliver a 26 percent higher unique open rates overall.

Check out these do’s and dont’s from the Houston Chronicle for personalizing your email salutations:

  • “Dear” is the one of the most appropriate salutations you can use. Personalize by using the recipient’s most honorable title, such as Ms., Dr., Professor, Min., etc.
  • A more formal approach would include “Greetings,” “Good Morning/Afternoon” or “Good Day” followed by the name of your recipient.
  • Always use the highest degree of courtesy when addressing a group – “Greetings All” and “Good Day Team”
  • Avoid using generic salutations like “Dear Sir/Madam” or “To Whom It May Concern.” Using these surely indicates laziness and lack of interest in the individual to whom you are writing.

To learn more email marketing tips and how online marketing software can automate your online marketing process please visit ennect.com

Major League Baseball’s Midsummer Classic is a Culmination of Loyal Fanatic Voting, Professional Event Management and Love for America’s Past Time

Posted on | July 7, 2015 | No Comments

The Midsummer Classic which is aptly named for Major League Baseball’s All-Star game is upon us once again. The Midsummer Classic is the halfway-point of the Major League Baseball season which celebrates the best players that both the American and National leagues have to offer. The winning league of the All-Star game is rewarded with home field advantage throughout the World Series. The All-Star game is really a culmination of detailed statistical surveys, loyal fan voting and stellar event and celebration management. This year the 86th MLB All-Star game takes place at Great American Ball Park in Cincinnati, Ohio on July 14, 2015.

Here is a slow pitch to help understand the selection process:

How are Major League Baseball All-Stars Chosen?
Each team has a 34-man roster, which includes 21 position players and 13 pitchers. Players are selected by the fans, coaches and other MLB players through a survey or voting process. The coaches and players usually come through with the most deserving picks as they regularly assess and play among the most talented of their peers. It is when the fans are asked to vote on the starting line-ups that hometown bias kicks in high gear and the popularity contest goes full throttle resulting in skewed results and a few deserving players being left off the roster. Fortunately, there is a way to remedy the injustice of leaving out deserving players. After the final rosters for both teams are announced, The Final Vote is called for which allows fans to pick one additional player for each team’s roster that they thought should have made the original cut but didn’t.

Here are the scheduled events leading to the 2015 All Star game:

Friday, July 10 – Tuesday, July 14

  • T-Mobile All-Star FanFest at Duke Energy Convention Center

Saturday, July 11

  • The Color Run MLB All-Star 5K, Presented by Nike
  • Budweiser MLB All-Star Concert, part of the Pepsi Music Series at Paul Brown Stadium

Sunday, July 12

  • SiriusXM All-Star Futures Game
  • All-Star Legends & Celebrity Softball Game

Sunday, July 12 – Tuesday, July 14

  • MLB All-Star Summer Pepsi Block Party

Monday, July 13

  • Gillette Home Run Derby

Tuesday, July 14

  • 86th MLB All-Star Game at Great American Ball Park

To learn more about the 2015 Major League Baseball game in Cincinnati visit MLB.com. To learn more about how you can successfully plan and manage your own events visit Ennect Events. Also, check out how to hold your own league’s All-Star voting or survey of any kind at ennect.com

American Independence Was Born Out Of Successful Event Management

Posted on | June 30, 2015 | No Comments

On the eve of the 239th birthday of America, we’d like to slightly change directions for this blog post. Most of our Emarketing blog posts usually focus on event marketing tips and the success stories of our Ennect Event Management Software users. This week the focus is on how successful event management lead to one of the greatest success stories in history – American independence. Below is a listing of important historical events that in one way or another contributed to the overall success of America’s journey to independence.

  • The Boston Tea Party – December 16, 1773
  • The First Continental Congress – September 5 to October 26, 1774
  • Lexington, Concord and “The shot heard round the world.” – April 19, 1775
  • George Washington is named Commander in Chief of the Continental Army – June 15, 1775
  • Congress adopts the Declaration of Independence – July 4, `1776
  • General Washington Crosses the Delaware and captures Trenton, NJ – December 26, 1776
  • The French Alliance – February 6, 1778
  • General Cornwallis surrenders at Yorktown, VA – October 19, 1781
  • The United States and Great Britain sign the Treaty of Paris – September 3, 1783
  • U.S. Constitution adopted – June 21, 1788

To learn more about these historical events and the American Revolution visit history.com. To learn more about event registration and online marketing software visit ennect.com.

Happy Independence Day America!

Common Sense Content Could Tilt Event Registration in Your Favor

Posted on | June 23, 2015 | No Comments

When you think of event planning what type of event does your mind usually conjure up? An industry tech conference? How about an extravagant corporate retreat? Or maybe a higher education recruiting event? Well, I think most event marketing minds can agree that no matter the purpose and magnitude of the event, it won’t be a success without attendees. So in addition to all of the pertinent information that you’ve gathered for the upcoming event be sure to try these common sense content tips in your event email blasts and landing pages to help swell your event registration rosters.

The Hope of Discovery: Let your prospects know exactly why they should attend. Let them know what they will discover and how it can positively impact their roles. Optimism and knowledge gained is the important take home item although a branded pen or chotchkie is cool too.

Presenter Fanfare: If you have a keynote speaker or presenter that is well known within your industry circles or just a celebrity for hire, be sure to cast the spotlight on them. The possibility for an autograph, photo opportunity or handshake can be the deciding factor for someone sitting on the registration fence.

Destination Desire: Let’s face it. If your event is being held in Miami, Florida when most of the country is experiencing a deep dark winter you will probably see an uptick in attendance just for the venue. Plan your venue accordingly as it will possibly help travelers make up their mind on whether or not they are attending. Also be sure to include extra-curricular activities and fun events that will be taking place outside of conference hours.

Learn more event registration tips and common sense ideas by visiting Ennect Marketing Software.

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