The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Why Some Millennials Are Breaking Away from Smartphones

Posted on | August 23, 2016 | No Comments

retro Flip Phone

Digital fatigue continues its slow creep amongst the smartphone population and now has reached the Millenials. A recent article from CBS New York reports that’s some Millennials are ditching smartphones and starting to break retro towards flip phones.  One has to wonder if this is some new trendy retro movement among hipsters, kind of like sporting neon clothing of the 80’s or rebooting a Star Wars genre. Although neon Wham t-shirts are nostalgic and we all certainly miss Han Solo – but this time the answer is no, it’s not a cool hipster move,  it’s just because Millenials need a break from the smartphone chaos.

CBS New York interviewed 16-year-old Janie Litvin on the idea of digital fatigue and why she is going retro.  Here are some interesting quotes from the article:

“If you’re a teenage girl, having an iPhone can be very stressful. You’ll turn away from your phone and you’ll come back five minutes later and you’ll have 200 messages and 10 Snapchats, and like 15 notifications on Facebook. And just– it’s a lot. I just thought it was too much.”

“You’ll be in a room and people will be Snapchatting each other, they’ll be texting each other– from within the room.”

“It’s great not to have to respond to everything immediately, and to not have to be constantly present with your phone worrying that you’re going to miss something.”

Earlier this year Ennect Do-it-yourself Marketing Software published a blog titled Smartphone Users Tired of the Digital Tether Are Trending Retro and here are the reasons smartphone dropouts cited for their actions:

  • Expensive smartphones are easily broken
  • Constant recharging is tedious
  • A new, better version always follows a recent purchases
  • An abundance of stress of being part of the wired world

In 2015, 44 million basic dumb phones were sold. Growing alternatives to the current smartphone market are sprouting up just like flower bulbs in springtime and one of these is The Light Phone. The Light Phone’s message sums up this retro movement perfectly – “It’s not anti-technology, it’s just human.”

It will be interesting to see what actions digital and mobile marketers take to adapt to the weariness of the constant “ding” of notifications in the backdrop of life.

Don’t Overlook the Basics of Do-it-yourself Event Website Design

Posted on | August 11, 2016 | No Comments

Content Mountain

Most do-it-yourself event management software packages should have built in content management systems (CMS) and templates for you to follow when building your page.  Although most event registration software applications like Ennect are very easy to use and design, we thought we’d provide some of the most obvious items to have on your webpage.

Use Logo and Branding
Since your event webpage is a representation of your company be sure to include your logo and branding scheme. Most companies have a branding guideline or some documentation providing direction for logo and color usage.  If your company does not have any instruction on color or logo usage, just use common sense or contact your event management software rep for assistance and ideas.  You certainly don’t want clients landing on your event webpage that looks nothing like your main marketing website. Don’t cause confusion and elevated bounce rates.

A Mountain of Content Will Overwhelm
Prospective registrants should not have to climb “Mt. Content” to get to their registration destination.  Don’t over-saturate your main event page with tons of content for users to wade through.  Keep it simple and utilize other webpages for detailed content on venue, events, pricing and other important information.  Spread the event 411 around.

Working Contact Information
Pretty simple.  Provide an email address. Provide a phone number. Provide social media links (facebook, Twitter, LinkedIn).  Not much can go wrong here except if the phone isn’t answered, the email not checked and the social media is out of date. Avoid registrant frustration and keep open and clean lines of communications.

Those three design points are a good start in building a great do-it-yourself event website.  For information on do-it-yourself event management, registration and design visit Ennect.com

After School Events Made Easy With Do-it-yourself Event Management Software

Posted on | August 2, 2016 | No Comments

Event Management

With a new school year fast approaching, teachers and parents are shifting gears from summer vacation to school day “Go” mode. The transition from summer camp and lazy pool days into morning drop-offs, school buses and after school events is a seasonal rite of passage for parents and children alike. Teachers are transitioning as well, from summer prep to upcoming classroom curriculum, coaching and after school events.

Easy-to-use After School Program Management
After school sports, arts and science programs, scouting and other learning programs are wonderful for student development. Teachers and school event managers need efficient do-it-yourself event registration software to make this year’s after-school program transition an easy one for parents and students alike.  The key to successfully getting students properly registered is to make it convenient for parents to do so.  After-school event management applications should include an online payment portal, event web page, email, name tag printing, roster reports and much more.

This year, make after school event management a little easier with Ennect Event.

Read more about successful event management for children:

Have a great school year!

A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | July 26, 2016 | No Comments

Digital Marketing

Check out the latest wave of blog posts from digital marketing agency Elliance.

Manufacturing is Dead…
by Bob Taylor
We are all tired of hearing that American manufacturing is dead. It would seem that manufacturing has found a way to adapt and overcome. Read more about manufacturing marketing – Aha!

Sports and Politics = Rocket Fuel for Higher Education Enrollment Marketing
by Scott Kozelnik
Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel. So how does this apply to the higher education conversation? Read more about higher education enrollment marketing – Aha!
Higher Education Enrollment

Manufacturing Marketing – The Importance of Branding
by Kelly Wang
In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Read more about manufacturing marketing – Aha!

Manufacturing Marketing: Are you where your target audience is?
by Zahra Qureshi
When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Read more about manufacturing marketing – Aha!
Manufacturing Marketing

Persuading Robots
by Craig Otto
Marketing is no longer just about persuading human beings. It’s also about persuading Google Bots. Read more about digital marketing – Aha!

Start Web Animations Early: A Study Guide
by Derek Palladino
During the development of a web site, the front end plays key roles throughout the process. Read more about website development – Aha!

Do emojis in email subject lines trigger spam filters?
by Krystal Duke
Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur if you will, of the best way to emojify my conversations, I had to know. Read more about emojis and email marketing – Aha!
Email Marketing

Google Announces Expanded Paid Text Ads
by Amy Sicilia
With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google Announces Expanded Paid Text Ads. Read more about Google advertising – Aha!

Not Just a Doorway
by Jordan Chepke
The architecture and design that goes into a website. Read more about website design – Aha!
website design

Plugging the Leaky Bucket
by Amir Mirza
When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Read more about lead harvesting – Aha!

Overcoming B2B content marketing challenges
by Meliha Zekovic
According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Read more about B2B marketing – Aha!

Forget Google…

Posted on | July 19, 2016 | No Comments

Google myactivity.google.com allow users to view their search history and delete specific Google searches. Forget Google. Yes, Google will actually allow you to forget them or at least delete the sites that you have visited while surfing the Google wave. Google recently unleashed myactivity.google.com which allows Google platform users to view their search history and delete specific Google searches if they want.

Google explains My Activity this way:

  • Rediscover the things you’ve searched for, visited, and watched on Google services.
  • Your activity helps make your Google experience faster, smarter, and more useful.
  • You can easily delete specific items or entire topics. You can also change your settings and decide what data gets associated with your account.

Industry hot shots are both excited and leery of the tool. Computerwold.com explains the possible downside of deleting Google account browsing history as follows:

  • “Ads will become much more generic and annoying, as will searches and other web research.”
  • “Chrome browser won’t autofill URLs of sites you often visit.”
  • “Raises questions about whether your security and privacy are actually compromised by Google making all of this data available to you.”

Learn more about Google My Activity and in the end remember… or forget…  that Google still says, You’re In Control.

The anatomy of an effective viewsletter email newsletter

Posted on | July 11, 2016 | No Comments

Anatomy of email marketing
The anatomy of an effective viewsletter or email newsletter is explained in the Ennect blog Six Tips for Creating Effective Emails. Here are some important points from the blog posts to take into consideration when creating your next email communication.

  1. Define your goals. What are you trying to achieve?  Inform, sell, both? Once you answer this important question, creating content and design direction will be much easier.
  2. Type of email template. How do you want your e-communication to look?  Here are a few options for your design architecture:

Read the Six Tips for Creating Effective Emails in detail here.  If you want to create your own do-it-yourself email campaign visit Ennect.com.

Check out the newest Viewsletter from Elliance for design and content ideas.

Authenticity Sells: William Woods University Enrollment case study
Watch the Quiet Ones: West Penn Power Sustainable Energy Fund Video

Are you social media safe?

Democratic National Convention – A Time for Political Protests, Events and Parties

Posted on | July 7, 2016 | No Comments

Democratic National Convention is set to take place in Philadelphia, PA The Democratic National Convention is set to take place in Philadelphia, PA from July 25 to July 28, 2016.  A certain lollapalooza of political, protest and party events is expected culminating in the likely presidential nomination of Democratic Candidate Hillary Clinton.

Here is a look into what the protestors and party goers have planned for Philadelphia during the convention.

Democratic National Convention Protest Events
“Nothing strengthens authority so much as silence.”
― Leonardo da Vinci

Democratic National Convention Protest Zones

  • The city has designated six zones within FDR Park, across Broad Street from the arena to demonstrate.
  • Thomas Paine Plaza in Center City.
  • Marconi Plaza in South Philly.

Democratic National Convention Party Events
“There is nothing that’s wrong with America that can’t be cured by what is right with America.”
― Bill Clinton

  • POLITICALFEST: an interactive festival highlighting American political history, as a way to engage the community throughout the convention.
  • Donkey’s Around Town: Democratic National Convention Philadelphia 2016 Donkeys Around Town Scavenger Hunt.
  • PhillyFeast: PhillyFeast will kick off the Democratic National Convention with a food truck festival fit for the City of Brotherly Love.
  • Unity’ Party at DNC: Rapper Snoop Dogg will headline the Democratic National Convention’s “Unity Party’ for donors in Philadelphia. The event will take place at Philadelphia’s Electric Factory on July 28.

Democratic National Convention Party Events
If you are planning your own DNC watch party, organizing a local protest or hosting a support event then try Ennect Online Do-it-yourself marketing apps.  Communicate with Ennect Mail.  Gauge the political winds with Ennect Survey. Register attendees for your local political watch party or protest with Ennect Event.

Are you social media safe?

Posted on | June 20, 2016 | No Comments

Password Security And the security hits keep on coming! Recent hacks with Twitter and other social media platforms have users on edge as stolen credentials and personal information is showing up for sale on dark net markets. It seems that mass redundant password usage is a huge security issue – not for only social media but for entertainment and shopping accounts like Netflix and Amazon. Check out this infographic and articles below for further information on how the social media realm is reacting to these hacks and a few tips on how to protect your online accounts.

It’s never too late to be safe – now is a good time to review your login credentials. If you do need help or have seen issues on your Facebook, Twitter or G+ social media accounts you can contact the following for help:

  • Facebook Help Center Hacked Accounts
  • Twitter Help Center Compromised Accounts
  • Google Help: Recover a Compromised Gmail Account

Are you social media safe?

2016 Internet Trends Report Shows Downturn in World Internet and Smartphone Use

Posted on | June 2, 2016 | No Comments

2016 Internet Trends Report Sees Downturn in World Internet and Smartphone Use.

The Kleiner, Perkins, Caufield & Byers 2016 Internet Trends was recently released and presented by industry expert Mary Meeker at Recode’s annual technology conference.  Here are some highlights of the report:

Internet

  • World Internet connection is at 3 billion users with a global penetration of 42%.
  • Global internet usage is flat at +9% from year 2014 to year 2015.
  • India is the bright spot in the report where India’s Internet usage is accelerating. Trending up from +33% in 2014 to +40% in 2015.
  • India surpassed the U.S. to become #2 global Internet user only behind China.
  • Smartphone usage is declining worldwide from +31% in 2014 to +21% in 2015.

Reasons for Slow Growth

  • Stagnating global economy.
  • Global debt is high and rising faster than most GDP’s.
  • Demographic trends (slow population growth).

Online Advertising

  • Google advertising works.  In 2015: +14% growth with $75 billion in revenue.
  • Video ads are not working.
    • 81% mute ads.
    • 62% highly dislike or are annoyed by brands forcing pre-roll viewing.
    • 93% consider ad blocking software.

Take in the rest of the 2016 Internet Trends report including how commerce and brands have evolved to suit the Silent Generation, Baby Boomers, Gen X and Millennials.

Make Your Class Reunion One to Remember With Do-it-yourself Online Event Registration Software and Tools

Posted on | May 24, 2016 | No Comments

Make Your Class Reunion One to Remember With Do-it-yourself Online Event Registration Software and Tools
You can’t believe it, 25 years already! Where has the time gone? It seems like it was only yesterday that you dawned the cap and gown and were “high-fiving” your friends at your high school or college graduation.  You’ve always been the one to take charge and this task is no different – you have taken up the mantle of Class Reunion Event Coordinator! Now go be an event hero, embrace reunion bliss and crush planning anxiety with Ennect Event online registration tools.

Take charge by using online do-it-yourself event registration software to streamline the process. Online event management will give you complete control of all facets of event planning and will provide you with a real time attendance count, dinner selections, tee-shirt sizes and other important logistics.

Here are only a few ideas on how to get started with Ennect:

  • Everyone has an email or Facebook page these days right? Use in-software email invitations to easily reach your reunion email contact list with updates and registration links. Post your event webpage link on classmates and schools Facebook pages to let them know that the reunion is nigh and registration is open.
  • An online event registration webpage with credit card payment portal is such a game changer and time saver. You ditch the paperwork and check cashing and go straight to electronic processing. Easy for both planners and registrants alike.
  • If you are looking for input from your class mates you can use an online survey to gather helpful information such as best dates and places to have the reunion.

There are so many other tools that do-it-yourself online event management software brings to the table that you will be happy you decided to use it. Learn more about the entire Ennect suite of online event tools that will make this class reunion one to remember.

keep looking »