The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

The Emarketing Blog Revisits the Social Media and Hashtag Kinship

Posted on | June 18, 2018 | No Comments

The Emarketing Blog Revisits the Social Media and Hashtag Kinship

Over the past few years, we’ve crafted several informative blogs that have focused on the interdependence of hashtags and social media in hopes of helping our readers with their daily digital marketing.  We’ve taken a few different angles in crafting these posts from comparing hashtags to fishing tactics in the Twittershere to asking if hashtags are pollution on the social media digital beach. We recently came across an article by Dr. Amanda Watlington of Target Marketing titled SEO Best Practices: Hashtags or Keywords and we thought our readers might like it as well. It is an informative and to the point blog post that explains the difference between hashtags and search keywords.

“Hashtags, although useful, are not the same as the venerable search keywords and should not be confused with each other or, so to speak, concatenated in SEO best practices marketing strategy.” – Amanda G. Watlington, Ph.D.

Read Dr. Watlington’s blog here.

We would also like to share some of our favorite The Emarketing Blog posts throughout the years that have focused on hashtags and social media within the digital marketing realm. Check these out:

For innovative do-it-yourself online marketing software tactics, online event management and registration ideas and survey and email web marketing tools please visit

How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better?

Posted on | May 7, 2018 | No Comments

How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better?

Graduation season is upon us and colleges, high schools and yes, even pre-schools will soon be hosting celebratory graduation events to honor their accomplished scholars.  This graduation season, event planners should utilize Ennect Event, a multi-use online event management tool to take their graduation “Pomp and Circumstance” to another level.

Ennect Event’s online experience is seamless and it comes with these great features and capabilities:

  • Easy-to-use Interface
  • Create Online Registration
  • Create Custom Event Websites
  • Send Email Invitations
  • Automate Confirmations
  • Receive Online Payments
  • Get Detailed Reports

Here are just few ways that Ennect helps graduation event planners make their jobs more manageable:

  • Send graduation e-invitations to parents, family and friends
  • Offer selections for graduation and school branded materials in preparation for the big day
  • Account for food and beverage selections
  • Provide requests for event tickets and additional event add-ons
  • Manage transportation and logistics
  • And more

This year, graduation MCs should try millennial approved and higher-education tested Ennect Event for easy online pre and post-graduation event planning.

In the spirit of graduation check out this story from NPR and music commentator Miles Hoffman on why “Pomp and Circumstance” is played at graduations.

Sir Edward Elgar composed Pomp and Circumstance — the title comes from a line in Shakespeare’s Othello (“Pride, pomp, and circumstance of glorious war!”) — in 1901. But it wasn’t originally intended for graduations. Elgar’s march was used for the coronation of King Edward VII.

It first became associated with graduations in 1905, when it was played when Elgar received an honorary doctorate from Yale University in 1905, but it was played as a recessional, not as a processional, at the ceremony.

“After Yale used the tune, Princeton used it, the University of Chicago [and] Columbia,” Hoffman tells NPR’s Bob Edwards. “Then eventually… everybody started using it. It just became the thing that you had to graduate to.”

Visit for all your digital marketing and online event management software needs.

The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions – Spring 2018

Posted on | April 25, 2018 | No Comments

The Emarketing Blog's Digital Marketing Trends and Social Media Disruptions

The Emarketing blog likes to keep its antennas pointed skyward for any interesting tech news, digital marketing trends and social media disruptions that are buzzing across the wires and with the latest wave of Facebook, Twitter and Instagram happenings there is no shortage of news. So, whether it is Cambridge Analytica’s Facebook survey vs. President Obama’s 2012 re-election Facebook app debate, Instagram’s CGI bots and big dollar advertising deals or Twitter’s latest revenue numbers – it’s getting downright interesting out there!

Here are some interesting headlines to help you stay informed on the latest digital marketing trends, tech news and social media disruptions.

Social Media News

Looming Privacy Regulations May Strengthen Facebook and Google (radio biafra)
In Europe and the United States, the conventional wisdom is that regulation is needed to force Silicon Valley’s digital giants to respect people’s online privacy. Read more.

The Twisted World of Social Media Influencers (Axios)
Instagram computer-generated imagery (CGI) models with massive followings in some cases have racked up real advertising deals! Read more.

Twitter Flying High as Sales Jumped 21 Percent in Past Two Years (Bloomberg)
Twitter Inc.’s push into live video and more personalized content is finally starting to pay off, boosting revenue and profit more than projected in the first quarter by luring users and advertisers. Sales jumped 21 percent, the most in two years, to $664.9 million. Read more.

What’s So Great About Instagram in the Higher Education Space? (AHA)
According to a social media survey by RBC Capital, 73% of 13- to 18-year-olds surveyed said that they had an Instagram account. SEVENTY-THREE PERCENT. If 73% of the prospects you’re trying to reach are standing in a room, shouldn’t you also be in that room? Read more.

Digital Marketing

Digital Marketing Firm Elliance Unveils Stunning Higher Education, Finance and Manufacturing Web and Branding Case Studies (
The Elliance case studies include William Woods University, West Penn Power Sustainable Energy Fund, HM Insurance Group, New York Chiropractic College, Aerotech and The Lerner College of Business and Economics. View the case studies.

How Data Analytics Informs Marketing Campaigns (AHA)

I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It captured my attention. It made me laugh — not just because it was witty, but because it was relatable. Read more.

Social Media Fatigue

Teens Also Sometimes Quit Social Media (Buzzfeed News)
Adults talk a big game about #deletefacebook or taking a break from Twitter, but true digital natives actually know how to take a break for their own mental health. Read more.

‘Social Media Has Poisoned Us’: Young Britons On Why They Are Unhappy (The Guardian)
From student debt to loneliness, young people in Britain share their reasons for why the happiness of 16 to 25-year-olds is so low. Read more.

“‘Every single stupid decision is forever saved online’: Theo, 17, student, Kent
People say we are lucky to have phones and all this technology when in reality it’s having a negative effect. People can’t make mistakes anymore because it will always come back to haunt them; every single stupid decision is forever saved online which makes growing up harder as you have learn and grow from these embarrassing things.”

Check back often for more digital marketing news, online event management tips, Higher Education Enrollment Marketing ideas and social media happenings.

Ennect Online Event Management Software Users Are Like Family to Us!

Posted on | April 5, 2018 | No Comments

Great Client Support Services

We love our Ennect users. Over the years, we have been part of so many great professional relationships with our Ennect clients that it feels like we are part of their marketing and event planning teams – sort of like family.  So, when spring comes around we know exactly which Ennect events our clients are working on and eagerly await the bevy of phone calls asking us for assistance and advice.  We enjoy catching up, engaging in some great small talk and hearing how well our clients are doing – It is sort of like an Ennect family reunion.  In the end, what we really enjoy are the unsolicited kind words that our clients send our way thanking us for the support we’ve provided. It is with these words that we take solace that their event was a success and that we will be hearing from them again throughout the event season.

Here are some of the of the nice things that we hear and get to talk with our Ennect clients about:

“Thank you!  I appreciate you so very much.”  – Evelyn, Ennect Event User, Tech Professional

“We haven’t held an event in some time.  We were happy to see our account was still available and the credits we purchased some time back were still valid.  I was so happy to talk to a real person that was knowledgeable of the product when I called. It’s the reason why we chose you way back when.” – Michael, Ennect Survey User, Security Industry

“It is that time again, could you assist with the updated information for the 2018 event?”  – Kathy, Ennect Event User, Financial Industry

If you are looking for a great do-it-yourself online event registration software that comes with game-changing product and technical support then try Ennect for free today.

Check out the Top Ten Reasons to Use Do-it-Yourself Online Marketing Software in 2018!

Be a Sports Event Planning All-Star this Season with Ennect Do-it-Yourself Online Event Registration Tools

Posted on | March 15, 2018 | No Comments

Sport Event Registration App
Major League Baseball opening day is only a couple of weeks away, so now would be a great time to start planning that annual group outing to your favorite Major League Baseball stadium. Ennect Event online sports event registration tools can assist you in creating and managing group sporting events that will easily make the day a home run!

Use Ennect Event for pre-game and game day event registration logistics which include:

  • Ticket selection
  • Transportation options
  • Sizes for shirts and hats
  • Scheduling special events (meet and greets / autograph sessions)
  • Food and beverage selections
  • And much more.

Major League Baseball Opening Day is Thursday – March 29, 2018. This is the earliest opening day in Major League Baseball history and all 30 teams will be in action on the dame day!  Here are a few top match ups for MLB’s 2018 opening day:

  • Los Angeles Dodgers vs. San Francisco Giants – 7:00 p.m.
  • Detroit Tigers vs. Pittsburgh Pirates – 1:10 p.m.
  • New York Yankees @ Toronto Blue Jays – 3:37 p.m.
  • Texas Rangers vs. Houston Astros – 3:30 p.m.
  • Atlanta Braves vs. Philadelphia Phillies – 4:10 p.m.

While your out at the ballpark check out some of these unique and outrageous stadium snacks:

  • Yankee Stadium: Lobel’s Meatloaf Burger
  • Guaranteed Rate Field (White Sox): Brisket Mac and Grilled Cheese
  • Safeco Field (Mariners): Toasted grasshoppers
  • Suntrust Park (Braves): Tomahawk pork chop
  • Citi Field (Mets): Junior’s Deep Fried New York Cheesecake
  • PNC Park (Pirates): Cracker Jack and Mac Dog
  • And More!

Sport Event Registration AppThe “Burgerizza” at Atlanta’s Suntrust Park

Learn more about do-it-yourself online event management software from and how to easily get your group out to the ballpark this year.



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Ennect Sweepstakes is a Win-Win For 2018 March Madness Basketball Bracketology

Posted on | March 6, 2018 | No Comments

online marketing software
The 2018 NCAA Basketball tournament is a perfect opportunity for sports fanatics and basketball bracketeers to get in on the “Madness.” Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness Bracketology experience. Participants can choose which NCAA basketball teams they think will win each round for a chance to win prizes and recognition. Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.

2018 March Madness tips-off on March 13th with 68 teams and ends with the national championship on April 2nd. 68 collegiate basketball teams will compete through the first two rounds for a chance to play in The Sweet Sixteen, The Elite Eight, The Final Four and the 2018 NCAA Basketball Championship Game in San Antonio, Texas.

2018 March Madness Schedule

Ennect is a Sales and Marketing Game Changer
Companies can use an online sweepstakes app to build brand excitement, create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales and customer service teams.

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

Turn Your St. Patrick’s Day Festival into a Pot of Gold with Ennect Online Registration Software

Posted on | February 19, 2018 | No Comments

Online Event Registration for St. Patrick's Day festivals

St. Patrick’s Day will soon be here, have you started your event planning yet? Let Ennect Event help you turn this year’s St. Patrick’s Day festival into a pot of gold.  Ennect Event do-it-yourself online marketing software can help with all of the following St. Patrick’s Day party logistics and more:

  • Sign up members and volunteers for parade day duty.
  • Register attendees and collect the amounts and sizes of party swag such has leprechaun top hats and shamrock tee-shirts.
  • Help determine the amount of green libations and food that will be needed for an epic celebration all on one simple online registration form.
  • Conveniently collect registration fees online.
  • Send out confirmation emails and party agendas to event registrants.
  • And much more.

Let us also help with the party conversation, here is a bit of Irish history from and that will make you as knowledgeable as St. Patrick himself:

  • Around 300BC, Iron Age warriors known as the Celts came to Ireland from mainland Europe.
  • Following the arrival of Saint Patrick and other Christian missionaries in the early to mid-5th century, Christianity took over the indigenous pagan religion by the year 600 AD.
  • The Vikings founded, Dublin, Ireland’s capital city in 988.
  • St. Patrick’s Day began in 1631 with a Church sanctioned feast honoring the Patron Saint of Ireland.
  • Green officially became the color of St. Patrick’s Day in 1798, the year of the Irish Rebellion.

Learn more about Ennect Event online event management and registration software for successful celebrations all year round.

Social Media News and Tech Industry Updates For Online Event Management Software Users

Posted on | February 8, 2018 | No Comments


Here is another round of social media updates and tech industry news for the online event management community and do-it-yourself online event registration software users. This update includes news on Facebook’s creepy obsession with lazy users, Snapchat’s new face lenses tool and how Twitter is vanquishing those darn bots.  Enjoy the update and learn more about social media usage for online event management success.

Google Unveils Default Ad-Blocker for Chrome (TheGuardian)
Google launched it’s default ad blocker to combat intrusive ads on the Chrome browser.

“A big source of frustration is annoying ads: video ads that play at full blast or giant pop-ups where you can’t seem to find the exit icon,” – Rahul Roy-Chowdhury, vice president for Chrome.

Twitter Followers Vanish Amid Inquiries Into Fake Accounts (New York Times)
More than a million followers have disappeared from the accounts of dozens of prominent Twitter users in recent days as the company faces growing criticism over the proliferation of fake accounts and scrutiny from federal and state inquiries into the shadowy firms that sell fake followers.

Snapchat Rolls Out Face Lenses (TheVerge)
Snapchat is rolling out new features including a new tool to create custom face lenses and new text caption styles for your snaps. Lenses are AR masks that overlay your face with details like puppy ears, flower crowns, and the all important vomiting rainbow. The lenses start from $9.99 and go up depending on the size of the location you’ve chosen (covering anywhere from 20,000 to 5 million square feet), duration of the lens, and other factors.

Facebook Really Wants You to Come Back (Bloomerg)
The social network is getting aggressive with people who don’t log in often, working to keep up its engagement numbers.

“The content of mail they send is essentially trying to trick you,” said Gorantala, 35, who lives in Chile. “Like someone tried to access my account so I should go and log in.”

Obtaining Positive Event Registration Flux from Seeding the Social Media Ecosystem (Ennect)
So you’ve created your event registration landing page and sent out your email invitations using an uber-effective event management software. What’s next? Try creating some extra attention and positive event registration flux using social media.

Digital Event Management Tools for a Successful 2018 Event Season!

Posted on | January 24, 2018 | No Comments

Online Event Marketing Software

One of Ennect’s partner organizations is, which happens to be one of Pittsburgh’s largest online event directories and during a recent chat with the team, they noted an upward trend in event postings and believed that this year’s Pittsburgh conference, trade show and seminar season was going to be epic. Pittsburgh event venues like the David L. Lawrence Convention Center in downtown Pittsburgh and the nearby Monroeville Convention Center have recently unveiled their 2018 slate of exciting conferences, trade-shows and seminars, so be sure to check out these venues and their 2018 events.

The David L. Lawrence Convention Center is  a 1,500,000-square-foot convention, conference and exhibition complex located in downtown Pittsburgh. Major 2018 shows and events include:

The Monroe Convention Center is located about 13 miles east of Pittsburgh and always hosts some of the most anticipated events of the year.  Popular events include:

So whether you are a small business hosting a seminar or large venue holding major events, now is the time to launch some PR, fire out those event communications and begin online event registration. This year consider online marketing software or a do-it-yourself event management software with digital hybrid solutions that include email, survey, sweepstakes and of course online registration for a successful event season.

Ennect and wish all event professionals and attendees a successful, safe and productive event season. Happy Eventing!

An Online Event Marketing Resolution for the New Year

Posted on | January 10, 2018 | No Comments

Online Event Marketing Resolution for the New Year

2018 is here and so is your new slate of company events. As an event professional, you should propose a New Year’s resolution to make your job easier by utilizing online event registration and management tools. Whether you are managing multiple conferences and trade shows, hosting customer appreciation events, or running monthly educational seminars – a user-friendly online event management software will surely help you maintain order with event related processes, payments and logistics.

Here are some must have features when choosing a do-it-yourself online event management software program:

  • A robust online registration portal
  • A CMS to create and maintain custom event websites
  • Powerful engine to send email invitations
  • Automated confirmations
  • convenient online payment options
  • Data rich detailed reports
  • Post-event survey templates

Don’t relive last year’s late-night planning sessions and irate attendee voicemails. This year, quell event chaos with online marketing software and truly embrace event marketing success.

“Ennect is a great solution for a small business in the confusing big world of social media and online registration.” Kathy Stevens, educational programming director.

Learn more about Ennect’s digital marketing tools and fall in love with your job all over again!

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