The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Create Your Own March Madness With Online Sweepstakes

Posted on | March 18, 2019 | No Comments

March Madness With Online Sweepstakes

The 2019 NCAA Basketball tournament is a perfect opportunity for groups to get in on the “Madness” by using an online sweepstakes app to build brand excitement,  fund-raise,  create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales and customer service teams.

Create Your Own 2019 March Madness Sweepstakes Challenge!
Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness experience. Participants can prove their NCAA basketball mettle by entering the teams they think will win each round for a chance to win prizes and recognition. Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.

Check out ncaa.com for a full schedule of 2019 tournament basketball games.

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

Happy 30th Birthday World Wide Web!

Posted on | March 12, 2019 | No Comments

happy Birthday World Wide Web

Thanks to software engineer Tim Berners-Lee, 30 years ago this week the idea for world wide web was hatched. As a birthday gift to our readers we thought it would be cool to search the world wide web and see how the world is celebrating and what they are saying about this great tech milestone.  Enjoy!

Web@30: The 30-year anniversary of an invention that changed the world (CERN)
In March 1989, while working at CERN, Sir Tim Berners-Lee wrote his first proposal for an internet-based hypertext system to link and access information across different computers. In November 1990, this “web of information nodes in which the user can browse at will” was formalised as a proposal, “WorldWideWeb: Proposal for a HyperText Project”, by Berners-Lee, together with a CERN colleague, Robert Cailliau. By Christmas that year, Berners-Lee had implemented key components, namely html, http and URL, and created the first Web server, browser and editor (WorldWideWeb).

At age 30, World Wide Web is ‘not the web we wanted’ (AP)
Speaking at a “Web@30” conference at CERN, Berners-Lee acknowledged that a sense among many who are already on the Web has become: “Whoops! The web is not the web we wanted in every respect.”

Google Doodle celebrates 30th birthday of the World Wide Web (CNET)|The web giant pays homage to the invention that made the company possible.

30 years on, what’s next #ForTheWeb? (webfoundation.org)

Today, 30 years on from my original proposal for an information management system, half the world is online. It’s a moment to celebrate how far we’ve come, but also an opportunity to reflect on how far we have yet to go. – Tim Berners-Lee

Happy birthday, World Wide Web! But its inventor says we have a long way to go (STUFF)
New Zealand website Stuff has written that yhe inventor of the World Wide Web knows his revolutionary innovation is coming of age, and doesn’t always like what he sees: state- sponsored hacking, online harassment, hate speech and misinformation among the ills of its “digital adolescence”.

Happy 30th birthday to the World Wide Web (physicsworld.com)
“Vague but exciting…”

Those are the now-classic handwritten words that appear on a document, dated March 1989, entitled “Information management: a proposal”. The document was composed by Tim Berners-Lee, who was then a little-known British physicist working as a computer scientist at the CERN particle-physics lab near Geneva.

Again, Happy 3oth Birthday to the world wide web and the world thanks you Tim!

Goodbye Google Plus

Posted on | February 19, 2019 | No Comments

Google Plus Shuts Down

On April 2, 2019, Google Plus will no longer be available to Google users as a social media platform.  Here is what Google’s decision to sunset G+ was based on:

“…while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

Here is the official Google announcement and a few important points of information for Google Plus users.

Official Google Announcement: Shutting down Google+ for consumer (personal) accounts on April 2, 2019 (Google)

  • On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts.
  • February 4th, no new Google+ profiles, pages, communities or events can be created.
  • If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community.
  • If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th.
  • If you’re a G Suite customer, Google+ for your G Suite account should remain active.

Here are some top tech industry articles to give some in depth analysis and information on why and what the closure of Google Plus means to all of us.

  • Closure of Google+: everything you need to know (The Guardian)
  • Google is Shutting Down Google+, Admits Low Consumer Adoption (Search Engine Journal)
  • Google shutting down Google+ after exposing data of up to 500,000 users (CNET)

To learn more about social media marketing visit Elliance.com and check out a few of these Emarketing blog posts on social media tactics, news and updates:

Goodbye Google+… Thanks for the digital memories.

The Emarketing Blog: 2018 Reader’s Choice Top Ten Digital Marketing Blog Posts

Posted on | January 11, 2019 | No Comments

Readers' Choice Top Ten Marketing Blog Posts of 2016 Happy New Year! It’s that time of year again to celebrate and enjoy the tradition of “Top 10’s” and “Best of Lists” that are currently making media headlines. In keeping with media tradition, we would like to present the Top Ten Emarketing Blog Posts of 2018! The top 10 list is based on the overall blog traffic of our readers and social media engagement and shares.

Our blog analytics team revealed that the following topics caught the attention of our readers the most in 2018:

  • Online Digital Event Management Tools
  • Digital Graduation Event Planning
  • Twitter Purges and Hashtags
  • Halloween and St. Patrick’s Day Online Event Management

So here we go, The Top Emarketing Blog Posts of 2018!

Readers' Choice Top Ten Marketing Blog Posts of 2016

#10 – Social Media News and Tech Industry Updates For Online Event Management Software Users – February 2018
Here is another round of social media updates and tech industry news for the online event management community and do-it-yourself online event registration software users.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#9 – Online Surveys Conjure Up Top Halloween Picks of 2018 – October 2018
Online surveys are extremely useful digital marketing tools that can easily help you mine and collect data from specific target audiences
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#8 – The Emarketing Blog’s Digital Marketing Trends, Fake News and Social Media Disruptions Digest – August 2018
Welcome to the late summer edition of The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions digest. Here’s a collection of interesting tech news, digital marketing trends, social media happenings and fake news, censorship and free-speech issues that are buzzing across the global wires.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#7 – Turn Your St. Patrick’s Day Festival into a Pot of Gold with Ennect Online Registration Software – February 2018
St. Patrick’s Day will soon be here, have you started your event planning yet? Let Ennect Event help you turn this year’s St. Patrick’s Day festival into a pot of gold.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#6 – Twitter Escalates Purge Against Fake Social Media Followers – July 2018
Twitter has begun implementing bold steps to secure and increase its overall legitimate global user count and to also stem the tide of fake profiles. The New York Times recently reported that Twitter has begun to purge tens of millions suspicious accounts from users’ followers which could result in a minimal to a very significant follower drop globally.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#5 – The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions – April 2018
The Emarketing blog likes to keep its antennas pointed skyward for any interesting tech news, digital marketing trends and social media disruptions that are buzzing across the wires and with the latest wave of Facebook, Twitter and Instagram happenings there is no shortage of news.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#4 – An Online Event Marketing Resolution for the New Year – January 2018
As an event professional, you should propose a New Year’s resolution to make your job easier by utilizing online event registration and management tools.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#3 – How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better? – May 2018
This graduation season, event planners should utilize Ennect Event, a multi-use online event management tool to take their graduation “Pomp and Circumstance” to another level.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#2 – The Emarketing Blog Revisits the Social Media and Hashtag Kinship – June 2018
Over the past few years, we’ve crafted several informative blogs that have focused on the interdependence of hashtags and social media in hopes of helping our readers with their daily digital marketing.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#1 – Digital Event Management Tools for a Successful 2018 Event Season! – January 2018
One of Ennect’s partner organizations is Pittsburgh.net, which happens to be one of Pittsburgh’s largest online event directories and during a recent chat with the Pittsburgh.net team, they noted an upward trend in event postings and believed that this year’s Pittsburgh conference, trade show and seminar season was going to be epic.

Online Event Marketing Software

Thank you for visiting The Emarketing blog in 2018 and keep clicking through in 2019.

Read the 2017 Top Blog list, 2016 Top Blog list and 2015 Top Blog list and learn how Ennect do-it-yourself marketing software can help achieve your 2019 marketing goals.

A Digital Verse of Holiday Eco-Friendly Cheer!

Posted on | December 6, 2018 | No Comments

Holiday Email Greetings

Welcome to the annual Ennect eco-friendly, paperless, zero waste, sustainable, green holiday blog post. Every year about this time we like to offer our readers a few ideas on how to green-up their offices and homes this holiday season.

With the holidays upon us and end-of-the-year wrap-ups and initial strategic planning for the new year in full swing, we think that Ennect online do-it-yourself marketing apps and tools are the perfect holiday gifts for small businesses.

This year spread digital marketing holiday cheer with Ennect’s suite of paperless solutions for digital business holiday email blasts, end of the year online customer or employee surveys, web-based company holiday event registrations and exciting online holiday sweepstakes.

Your employees will love Ennect’s time saving features especially automated email list management and do-it-yourself email campaigns.  EnnectMail will help them expedite those company holiday greetings early this year – meaning they finally make it to the company holiday party on time for once! Way to go Santa Boss!

So we leave you with a classic verse of holiday cheer…

We wish you a merry Christmas
And a happy New Year.
Good tidings we bring
To you and your kin;
We wish you a merry Christmas
And a happy New Year!

Here are some innovative ways to have an eco-friendly and wonderful holiday celebration from recycling gurus ecocycle:

Use e-Holiday Greetings
Holiday emails obviously save paper and postage and a single email blast from Ennect can easily blanket all of your clients, staff and partners in sincere seasons greetings. Don’t have time to create a holiday email? Contact Ennect and we can design a festive holiday greeting and send it for you. And if you do use paper greetings try and reuse the cards as next year’s gift tags or place-setting cards.

Wrap it & Pack it Eco-Style
Wrapping paper is difficult to recycle because of its high-clay and low-paper content. Instead, get creative and choose reused/reusable alternatives like comics, posters, maps, blueprints, or calendars (all recyclable), fabric, reusable paper or cloth gift bags, bandannas, etc. For shipping, replace foam or bubble wrap with balled up newspaper or magazine pages.

Don’t Give “Stuff”
Instead of buying new products or things for your friends and loved ones, give meaningful gifts that will enhance their lives. Some ideas:

  • Give experiences in the form of gift cards to museums, parks, or the movies.
  • Give something edible; make a dessert or a healthy snack packaged in reusable mason jars.
  • Give products that will help your friends and family go green, such as mugs, or reusable lunch containers.

Read past Emarketing holiday blogs below for tips and tricks for a greener winter celebration and learn more about going paperless with Ennect online marketing software, apps and tools.

Happy Holidays from Ennect!

How’s the company holiday email campaign looking?

Posted on | November 7, 2018 | No Comments

holiday emails

November is here which means the holiday season is in tow. If you are a marketing communication professional, we predict the top question you will be asked over the next week or so is, “How’s the company holiday email campaign looking?”

What! You haven’t started it yet?  Well, you still have a few weeks until Thanksgiving and the kickoff of holiday madness known as Black Friday. We recommend you don’t wait too much longer to draft your client holiday email message.  If you need assistance in a pinch with holiday email templates, list management or overall email campaign management then click on over to Ennect and you will find electronic holiday messaging bliss waiting for you… also known as full-service holiday email marketing software.

In the spirit of the season we would like to share some holiday-esque reasons to use Ennect do-it-yourself online marketing software for your holiday email marketing and communication needs.

First off – Spread holiday cheer all over. Ensure your marketing employees can make it to the holiday party this year by giving them the gift of automated email list management and do-it-yourself email campaigns. If they are combing over spreadsheets and printing mailing labels, they’ll certainly miss the holiday wassailing. And that’s not nice!

Digital delivers. Digital greetings can be accessed anytime as 66 percent of all email in the US is now opened on smartphones or tablets and 34 percent on desktop. With holiday vacations and office closings, your paper greeting card might not be seen until after the New Year when everyone heads back from holiday.

Christmas Tree Friendly. Be forest friendly, go digital. Each year approximately 1.5 billion paper cards are sent over the holiday season in the U.S., which requires 300,000 new trees to be harvested per year.

Show Seasonal Goodwill. Keep the mail carrier warm and out of blizzard temperatures this season by sending digital holiday greetings.

And this year – Don’t Scrooge on the Digital Cheer this Holiday Season!

Online Surveys Conjure Up Top Halloween Picks of 2018

Posted on | October 11, 2018 | No Comments

Most Popular Halloween Candy in all 50 states

Online surveys are extremely useful digital marketing tools that can easily help you mine and collect data from specific target audiences.  Simply create an online survey with Ennect digital marketing software, then email the link invitation to your segmented email list and sit back and watch the results come pinging in. With Ennect, it’s that easy!

  • Create a survey, upload your list, and hit send.
  • See real-time results whenever you want.
  • Get rich, visual reports ready for presentation.

So with Halloween right around the corner, we thought it would be really cool to see what some online surveys, digital questionnaires and prominent websites have conjured up as their Top Halloween Picks of 2018.

America’s Top 10 Halloween Candy 2018 (Candystore.com)

  1. Skittles
  2. M&M’s
  3. Snickers
  4. Reese’s Cups
  5. Starburst
  6. Candy Corn
  7. Hot Tamales
  8. Hershey’s
  9. Tootsie Pops
  10. Jolly Ranchers

Check out this interactive map of The Most Popular Halloween Candy in all 50 states.

2018’s Most Popular Halloween Costume Ideas (Lyst and Pinterest)

  • A Riverdale character
  • A ’90s icon
  • A warrior of Wakanda
  • A flamingo
  • Edna Mode
  • An ABBA-inspired dancing queen
  • A cosmic fairy
  • Frida Kahlo
  • A cow

The Best Halloween Movies on Netflix Right Now (Town & Country)

  • The Nightmare
  • Ghostbusters
  • Veronica
  • Red Dragon
  • Coraline
  • The Descent
  • Interview with the Vampire
  • The Transfiguration
  • Hellboy II: The Golden Army
  • It Follows

Best Halloween Songs to Rock Your Costume Party (Good Housekeeping)

  • “Monster Mash” — Bobby (Boris) Pickett
  • “I Put a Spell On You” — Bette Midler
  • “Thriller” — Michael Jackson
  • “Ghostbusters” Theme — Ray Parker Jr.
  • “This Is Halloween” — The Citizens of Halloween
  • “Superstition” — Stevie Wonder
  • “Somebody’s Watching Me” — Rockwell
  • “Time Warp” — Little Nell, Patricia Quinn, & Richard O’Brien
  • “The Adams Family” Theme — Vic Mizzy
  • “Ding, Dong, the Witch Is Dead!” — The Munchkins

So, if you really want to find out what people are thinking – beyond Halloween – easily ask them with an Ennect Online Survey. Also be sure to check out web based do-it-yourself event management software Ennect Event for assistance with online holiday event planning, digital business event management and higher education enrollment events.

To help get you into that trick-or-treat state-of-mind, check out these Halloween and fall festival related blog posts and don’t forget to take the Ennect Halloween Candy Survey as well.

Wickedly Good Event Management Tips for Halloween and The Fall Festival Season.

Posted on | September 18, 2018 | No Comments

Event Management Software for The Halloween and Fall Festival Season

Here we go again, summer is in the rear-view mirror and fall is fast approaching and you know what that means – a haunting of online ads from the local Halloween shop, a hint of pumpkin spice in our coffee, extravagant costume parties and fall celebrations.  This autumn, if you are planning your groups Halloween party, hayride to the pumpkin patch or harvest celebration, be sure to try Ennect’s do-it-yourself online event management and registration app for a wickedly good event planning experience.

To help get you into that corn maze state-of-mind, we’ve selected these informative Halloween and fall festival related blog posts to assist you in your event planning and don’t forget to take the Ennect Halloween Candy Survey as well. Enjoy.

The Emarketing Blog’s Digital Marketing Trends, Fake News and Social Media Disruptions Digest – Summer 2018

Posted on | August 22, 2018 | No Comments

Digital Marketing Trends and Social Media Disruptions

Welcome to the late summer edition of The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions digest. Here’s a collection of interesting tech news, digital marketing trends, social media happenings and fake news, censorship and free-speech issues that are buzzing across the global wires.


China Social Credit Score

China Assigns Every Citizen A ‘Social Credit Score’ To Identify Who Is And Isn’t Trustworthy (CBS New York): China is rolling out a high-tech plan to give all of its 1.4 billion citizens a personal score, based on how they behave. Learn more.

Who needs democracy when you have data? (MIT Technology Review): How China rules using data, AI, and internet surveillance. Learn more.


Facebook Trust Ratings

Facebook has TRUST ratings for users – but it won’t tell you your score (The Sun UK): The social network is predicting your trustworthiness in a bid to fight fake news. Users receive a score on a scale from zero to one that determines if they have a good or bad reputation – but it’s completely hidden. Learn more.

Facebook Shuts 652 Iran-Backed Accounts Linked In Global Disinformation Campaign (NPR): Facebook has taken down 652 accounts, pages and groups that originated in Iran. The accounts were used for political disinformation and targeted at users in the Middle East, Latin America, the UK and the U.S., according to Facebook. This is the first announcement of this magnitude from Facebook about a coordinated influence campaign from Iran. Learn more.

Whats App to clamp down on ‘sinister’ messages in India: IT minister (Reuters): India’s IT minister Ravi Shankar Prasad had asked the company to work out ways to trace the origin of “sinister” messages, like those that led to a series of mob beatings across the country this year. Learn more.


Google Privacy

Man sues over Google’s “Location History” fiasco, case could affect millions (Arstehnica): Attorneys representing a man named Napoleon Patacsil argued that Google is violating the California Invasion of Privacy Act and the state’s constitutional right to privacy. The lawsuit seeks class-action status, and it would include both an “Android Class” and “iPhone Class” for the potential millions of people in the United States with such phones who turned off their Location History and nonetheless had it recorded by Google.  Learn more.

Google will now filter out negative news and tell you ‘something good’ instead (Metro UK): Google has launched a brand new feature for its artificially intelligent Google Assistant that’s designed to cheer people up by filtering negative news. Learn more.

‘These days we’re consuming more news than ever, and sometimes, it can feel like there are only problems out there,’ explained Ryan Burke, a creative producer at Google’s Creative Lab.

‘But the fact is, there is a plethora of ‘good news’ happening, and we’re not talking about unlikely animal friendships or random acts of kindness.


Microsoft Security

Microsoft’s anti-hacking efforts make it an internet cop (AP): The company’s announcement Tuesday that it had identified and forced the removal of fake internet domains mimicking conservative U.S. political institutions triggered alarm on Capitol Hill and led Russian officials to accuse the company of participating in an anti-Russian “witch hunt.” Learn more.


Alex Jones Infor Wars ACLU

ACLU: Alex Jones ban could set dangerous social media precedent (The Hill): Ben Wizner, the director of the American Civil Liberties Union’s (ACLU) speech, privacy and technology project, warned Monday that bans against Alex Jones and Infowars could set a dangerous precedent. Wizner told HuffPost that the hate speech policies many social media companies cited when they banned Jones can be “misused and abused.” Learn more.


Recent The Emarketing Blog Posts

Twitter Escalates Purge Against Fake Social Media Followers

Posted on | July 12, 2018 | No Comments

Twitter Escalates Purge Against Fake Social Media Followers

Twitter has begun implementing bold steps to secure and increase its overall legitimate global user count and to also stem the tide of fake profiles.  The New York Times recently reported that Twitter has begun to purge tens of millions suspicious accounts from users’ followers which could result in a minimal to a very significant follower drop globally. Be sure to check your Twitter account to see how the new purge filters your follower count.

A recent blog post from Twitter HQ – How Twitter is fighting spam and malicious automation – provided the following jaw-dropping stats on the growth of and battle against fake Twitter accounts:

“In May 2018, our systems identified and challenged more than 9.9 million potentially spammy or automated accounts per week. That’s up from 6.4 million in December 2017, and 3.2 million in September.”

The New York Times reported that Twitter is aiming at a reduction of a total combined follower count by about 6 percent.

Del Harvey, Twitter’s vice president for trust and safety had the following to say about the ongoing battle of fake Twitter followers:

We don’t want to incentivize the purchase of followers and fake accounts to artificially inflate follower counts, because it’s not an accurate measure of someone’s influence on the platform or influence in the world.

The market for fakes was also hurting Twitter with advertisers, which increasingly rely on social media “influencers” — mini-celebrities who promote brands and products to their followers — to reach customers.

We think it’s a really important and meaningful metric, and we want people to have confidence that these are engaged users that are following other accounts.

Read the rest of the New York Times article here.

To learn more about Twitter within the digital marketing realm check out these Emarketing blog posts:

  • The Emarketing Blog Revisits the Social Media and Hashtag Kinship
  • Fishing Tactics for the Twittersphere
  • They’ve Done It! Twitter Increases Messaging from 140 to 280 Characters Providing So Much More Room!
  • Twitter – A Decade of Social Media Success
  • Are Twitter Hashtags Polluting The Social Media Digital Beach?
  • Show some Tweet, Tweet Love on Social Media with Twitter’s New Bursting Heart Icon

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