The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

They’ve Done It! Twitter Increases Messaging from 140 to 280 Characters Providing So Much More Room!

Posted on | November 15, 2017 | No Comments

In a recent Emarketing blog post titled, Twitter’s 280 Character Increase Could Be A Boon For Online Event Management, we discussed how event planners would benefit in many ways from a Twitter character increase from 140 to 280. Well, Twitter has finally done it and 280 characters is now the new reality. So what do we do with all of this room? Well, a line from Brennan Huff in the movie Step Brothers comes to mind, “It will give us so much extra space in our room to do activities!” So go ahead, get a little crazy and load up on hashtags, include more shout outs and go long with your tweets!

So why did Twitter do it? Here are the three main reasons Twitter provided for the new character increase:

  • Easier to Tweet
  • Keeping Twitter’s brevity
  • Engagement

Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. – Twitter Product Manager, Aliza Rosen

Here are some mixed reactions from the Twittersphere to the new 280 characters:

Stephen King & JK Rowling Slam Twitter’s New Character Limit (comicbook.com)
No one is more excited about Twitter’s new 280-character limit than New York Yankee Didi Gregorius  (mlb.com)
Manchester City Utilize Twitter’s New 280 Characters in the Best Way Yet (si.com)
COOKIE (@MeCookieMonster)

Cookie Monster Tweet

For the decision behind 280, read Giving you more characters to express yourself  by Twitter Product Manager, Aliza Rosen.

To learn more about social media and twitter for online event management and registration support visit The Emarketing Blog.

I bet you never thought you would read a blog that included the New York Yankees, Stephen King, Cookie Monster, Harry Potter, soccer and the movie Step Brothers all in one place.

 

 

Preparing for Future Digital Marketing Trends and Social Media Disruptions, Part 1

Posted on | November 10, 2017 | No Comments

Millennials and Generation Z are now fully entrenched in the current global digital marketing landscape. They are setting digital trends and causing marketing disruptions daily. From Facebook to Snapchat and Instagram to YouTube, it’s getting complicated out there to hit shifting targets. Online marketers and social media gurus need to be able to quickly pick up the social media trends that these Cybrid hipsters are laying down to stay ahead in the game.

Keep an eye on the following disruptions and trends:

Facebook
Digital marketers especially in retail, should really keep an eye on how young folks are slowly shifting away from Facebook and embracing Instagram and SnapChat. TheDrum.com shared a 2017 online study of college and high school students that found 88% use Instagram and Snapchat compared to 81% for Facebook.

Online Event Marketing Software Facebook

  • More Than 11 Million Young Folks Have Left Facebook Since 2011 (Time)
  • Why Teens are Tiring of Facebook (CNET)

YouTube Loyalist
Another interesting digital trend is how Gen Z is immersed in YouTube and that they aren’t jumping ship anytime soon.  95% of the Gen Zers surveyed in a 2017 AdWeek study said that YouTube is their top social media platform and more than half say they can’t live without out it.

Online Event Marketing Software Youtube


Prepare for the future now! To stay on top of the latest digital marketing trends and disruptions and to learn more about engaging social media tactics, please visit Elliance.com for your daily dose of digital marketing enlightenment.

Pittsburgh.net Unveils New Online Pittsburgh Events Website

Posted on | November 7, 2017 | No Comments

Online Event Marketing Software in Pittsburgh

Where can you find Pittsburgh’s largest local online event directory?… On the new Pittsburgh.net! Award winning Pittsburgh digital marketing agency Elliance, the parent company of Ennect online event management software, has recently rebranded and relaunched the new Pittsburgh.net website. With over 20 years of successful Pittsburgh eventing, the new website platform will elevate how communities and organizations post free event listings online at Pittsburgh.net.

A few of the new refreshing website enhancements include:

  • A more user-friendly events submittal platform
  • More vivid and detailed event listings
  • Responsively designed for optimal mobile viewing
  • And many more time-saving features

If you are in the Pittsburgh area and have a non-profit fundraiser, higher-education recruitment seminar, corporate training or any type of local event that you would like to advertise for free – please visit the new Pittsburgh.net today.

Online Event Marketing Software in Pittsburgh

Some of the larger citywide and regional events on Pittsburgh.net include:

  • Pittsburgh Veterans Day Parade, Point State Park 4th of July Fireworks, Pittsburgh Halloween Trick or Treat, the Three Rivers Arts Festival, Pittsburgh Marathon and more.
  • Pittsburgh Christmas and Holiday Events including Pittsburgh Light Up Night
  • The Best Places to Listen to Local Pittsburgh Bands
  • And so much more.

Pittsburgh.net is powered by Elliance, a Higher Education Digital Marketing Agency and supported by Ennect Online Marketing Software. Be sure to check out Ennect’s powerful online event management package for all of your event planning needs and if you are hosting an event in the Pittsburgh region we will post your event for free on Pittsburgh.net!

Happy Eventing Everyone!

A Colorful Fall Palette of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | October 19, 2017 | No Comments

Digital Marketing

Check out the latest burst of colorful blog posts from digital marketing agency Elliance.

The Art of Redesigning a Jesuit Business School Website
by Todd Erkel
While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate… – Aha!

Listening
by Abu Noaman
To find one’s voice and to have the courage to speak it is sacred. But to be heard is divine. This wisdom applies to both people and brands alike… – Aha!

What Higher Education Marketers Can Learn from John Deere
by Carole Reinert
Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right?… – Aha!

Best Manufacturing Marketing Practices
by Craig Otto
The 7 wheels of a well-oiled manufacturing marketing machine… – Aha!

Marketing ROI in Higher Education – Lessons from the Field
by Abu Noaman
Marketing ROI formula is easy enough. However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and tight marketing budgets… – Aha! Higher Education Social Media

“My Goodness, Look At How Your Social Media Has Grown!”
by Scott Kozelnik
Most of us use our personal social media channels like Facebook, Instagram and Twitter for just that reason – simply being social… –Aha!

That’s another story…
by Jordan Chepke
In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a day-in-the-life at that institution… –Aha!

The art of the environmental portrait
by Kathy Kendra
In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give voice to the story to be photographed to represent their story… –Aha!

Google: The giant that keeps growing.
by Krystal Duke
Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices…  –Aha!

Find Meaning in Your Social Media Analytics
by Scott Kozelnik
So let’s get started with this simple road map and light overview of the Facebook and Twitter analytics platforms that may help you make more sense of why you are actually posting there in the first place…. –Aha!

Inspiration Hunting
by Derek Palladino
The web is full of designs and patterns, both good and bad, new and old. At times it all starts to blur together and the sites start resembling one another. Periodically I like to see what else is out there, to see what interesting ideas have yet to become the web trend of the month… –Aha!

Twitter’s 280 Character Increase Could Be A Boon For Online Event Management

Posted on | October 2, 2017 | No Comments

Twitter 280 characters Event managers should keep an eye on Twitter’s testing of a new 280-character limit.  The new proposed character limit, if approved, will double the current limit, meaning more informative tweets for event planners, do-it-yourself online event software users and event operators. Twitter explained the reasoning behind the need for a 280 character tweet:

“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English.  Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!” – Aliza Rosen

A Sampling of Twitter Research Data Behind The Proposed 280 Character Increase (Twitter):

  • A small percent of Tweets sent in Japanese have 140 characters (only 0.4%).
  • English, a much higher percentage of Tweets have 140 characters (9%).
  • Most Japanese Tweets are 15 characters while most English Tweets are 34.

In the end, an increase in Twitter characters would be a boon for event registrants and event planners alike.  More information on program start times, room or hall changes, special announcements and more are likely to make events more inclusive and help to increase event communications.

Learn more about online event marketing software at Ennect.com.  For the latest social media Twitter tactics in event planning visit here.

The Fantastic “4 Step” Marketing Software Solution to Digital Campaign Success

Posted on | September 18, 2017 | No Comments

Fantastic Four

When presented with opportunity to use do-it-yourself online marketing software that has 4 unique marketing software components to drive successful digital marketing campaigns, users should embrace the power. The Ennect online marketing “4 stepper” solution provides online marketers with a digital toolbox with all the tools to seamlessly shift into “full digital marketing” mode.  What are the components of the Ennect online marketing “4 stepper” solution?  They are Email, Survey, Event and Sweepstakes and any combination of these unique components, used correctly, will provide the WOW to any digital marketing campaign.

Here is a brief overview of the four online digital marketing software components:

Ennect Email
Ennect Mail is an easy-to-use email marketing program that sends mass email, provides powerful campaign reporting and analytics and isn’t bloated with add-ons that you pay for but seem to never use. List management is a breeze and hi-speed broadcasting is an afterthought.  Get your message out there and get it out fast!  Learn more about Ennect Mail.

Ennect Survey
Easily generate and send online surveys with Ennect Survey. With numerous survey templates and question layouts to choose from –  half the battle is already fought. Unique customizations and branding options guarantees your survey will look awesomely professional. Learn more about Ennect Survey.

Ennect Event
The tag line for Ennect Event is “Take Control of Event Chaos” and it seriously does just that – goodbye event logistics anxiety!  Ennect Event is one of the most powerful and complete online event software packages available and complete digital event management bliss is indeed obtainable.  Ennect Online Event Registration software is used by happy event planners and wise professionals in a wide spectrum of industries like higher education, manufacturing and non-profit children’s organizations. Get your “Eventing” on today with Ennect Event.

Ennect Sweepstakes
Ennect Sweeps lets users quickly run and monitor online sweepstakes. Ennect sweepstakes is a fun way for marketers to boost newsletter activity, build contact lists and give away fun prizes. Ennect Sweepstakes has a true random drawing component, customization and branding options and an email component baked in. Learn more about keeping clients and prospects engaged with Ennect Sweeps.

So, there you have it – the secret of the fantastic Ennect online marketing “4 stepper” for successful digital marketing campaigns is now yours.  Sign up for free Ennect digital toolbox trial today.

Image: Marvel

Ennect College Football Game Day Events

Posted on | September 6, 2017 | No Comments

College Football Game day

A unique phenomenon has just occurred on college campuses nationwide – college football is back! It happens rather quickly as summer sets to slumber, eager students head back to their dorms and the autumn winds usher in a voracious school spirit that excites and embraces higher education communities nationwide.

This season celebrate college football on your campus with a unique Ennect college football game day event.  Ennect Event can assist in managing all of your campus events through a robust build-it-yourself event website, easy registration process, focused communications hub and a great client services team to coach you along.

This season try hosting these college football game day events.

  • A fraternity, sorority or campus organization tailgate
  • Parents Weekend football game
  • Mascot, coach or player meet and greet

Make it a championship season and learn more about online do-it-yourself Ennect Event registration software for higher education events management. Go Team!

Happy 10th Birthday to the Social Media Hashtag!

Posted on | August 25, 2017 | No Comments

Happy Birthday Hashtag

We just wanted to wish our dear friend, the social media #hashtag, a very Happy 10th Birthday!  For a decade you’ve helped us focus and enhance our social media messaging.  We wish you another 10 years of continued success and relevancy within Facebook, Twitter, Google+, Instagram, Pinterest and all of the other major social media platforms that keep your company.

The hashtag turned 10 on August 23, 2017 and was first used by designer Chris Messina back in 2007 as a way to connect a group of people on twitter to a common cause.

happy 10th birthday hashtag

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Be sure to check out this celebratory collection of blog posts in honor of the #hashtag.

Choose to learn more about social media for event marketing and online event group organizing here.

Social Media or Not, Here We Post: Those Scary Facebook Folks

Posted on | August 1, 2017 | No Comments

Facebook Social media Face Recognition

In this is edition of Ennect Online Marketing Software’s Social Media or Not, Here We Post, we look at how social media giant Facebook is dabbling in more than just keeping families and friends connected through social media posts.  Facebook is actually using facial recognition in social media photo posts to store your digitized image in their user database in hopes of prospering through targeted ads.  It is quite fascinating but a bit Orwellian in nature.

According to an article by Jared Bennet of the Center for Public Integrity, Facebook is working overtime to capture and track your every smile and frown along with every wink and blink… they are even tracking when you wear your favorite comfy cat pajamas or when you wear your favorite football team sweatshirt – the one with the stain – that you only wear on Sunday – during home games – because they have images of you wearing a different one for away games!  O.K., maybe that’s a bit paranoid or maybe not according to Mr. Bennet.

“Facebook is working on advanced recognition technology that would put names to faces even if they are obscured and identify people by their clothing and posture. Facebook has filed patents for technology allowing Facebook to tailor ads based on users’ facial expressions.” – Jared Bennet of the Center for Public Integrity

Federal lawmakers are worried that facial recognition will violate consumer privacy and have just begun a dialogue on how to protect the American people.

The market for facial recognition is forecast to grow to $9.6 billion by 2022, according to analysts at Allied Market Research, as companies look for ways to authenticate and recognize repeat customers in stores, or offer specific ads based on a customer’s gender or age.


Want to learn more about the wonders of tomorrow and facial recognition technology, targeted digital advertising, Facebook AI and your privacy?  Choose one or all these breaking news items below.

  • Facebook: Your Face Belongs to Us (thedailybeast.com)
  • Facebook shuts off AI experiment after two robots begin speaking in their OWN language only they can understand (thesun.co.uk)
  • Google’s new program to track shoppers sparks a federal privacy complaint (washingtonpost.com)
  • 52% PPC Increase for Google Means Mobile Rules (targetmarketingmag.com)
  • Google: The giant that keeps growing. (AHA)
  • Amazon’s eating the media, too (AXIOS)

Thank you for reading the Emarketing blog brought to you by Ennect Event.  Ennect is one of the most comprehensive online do-it-yourself event management software products on the market. The interface is easy to use and it comes with great time-saving features.  Ennect Event should be part of every digital marketer’s quiver of online marketing tools.

image from www.ticklethewire.com

Simplicity in Event Website Design Doesn’t Necessarily Mean the Retro 90’s

Posted on | July 18, 2017 | No Comments

Simplicity in Event Website Design
The New York Times recently published an article titled “The Latest in Web Design? Retro Websites Inspired by the ’90s” that shows us that there is a unique and almost punk-rock renaissance of pre-millennium (Y2K) website design optics.  The nostalgia for the 90’s and a simpler web page is starting to rear it’s “Dancing Hamster” like head.

David Lee, the chief creative officer of website building tool Squarespace said, “He has seen a recent uptick in what he calls an “anti-design brutalism,” with clients opting for more bare-bones, retro-looking sites.”

Although these retro designs are cool and fulfill the need for Gen X and pre-Y2K nostalgia, maybe the best place for these design ideas is still sitting right next to Mr. and Mrs. Pac Man at the guest of honor table in the Digital Archives Retirement Village. On the other hand, there is indeed definitely something to be said for simplicity in design and uncomplicated user interface especially when it comes to building robust event pages with a do-it-yourself online event management software as a service (SaaS) tool.

Ennect Event offers a toolbox for creating custom event webpages that exemplifies simplicity but also satisfies those calling for a professional and aesthetically pleasing event registration website.

Ennect Creates Custom Event Web Sites.

Ennect’s convenient website builder automatically creates a branded website as you enter the event information:

  •  Build a complete, professional looking event website without knowing HTML
  • Create separate presenters and sponsors pages
  • Add multiple custom pages
  • Set up customizable URLs

There is so much more to learn about Ennect Event Do-it-yourself Event Registration Software and how to easily create event webpages with purpose.  Give Ennect a spin today!

Ennect. Eventing. Success!

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