The Emarketing Blog

Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

A Colorful Fall Palette of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | October 19, 2017 | No Comments

Digital Marketing

Check out the latest burst of colorful blog posts from digital marketing agency Elliance.

The Art of Redesigning a Jesuit Business School Website
by Todd Erkel
While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate… – Aha!

Listening
by Abu Noaman
To find one’s voice and to have the courage to speak it is sacred. But to be heard is divine. This wisdom applies to both people and brands alike… – Aha!

What Higher Education Marketers Can Learn from John Deere
by Carole Reinert
Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right?… – Aha!

Best Manufacturing Marketing Practices
by Craig Otto
The 7 wheels of a well-oiled manufacturing marketing machine… – Aha!

Marketing ROI in Higher Education – Lessons from the Field
by Abu Noaman
Marketing ROI formula is easy enough. However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and tight marketing budgets… – Aha! Higher Education Social Media

“My Goodness, Look At How Your Social Media Has Grown!”
by Scott Kozelnik
Most of us use our personal social media channels like Facebook, Instagram and Twitter for just that reason – simply being social… –Aha!

That’s another story…
by Jordan Chepke
In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a day-in-the-life at that institution… –Aha!

The art of the environmental portrait
by Kathy Kendra
In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give voice to the story to be photographed to represent their story… –Aha!

Google: The giant that keeps growing.
by Krystal Duke
Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices…  –Aha!

Find Meaning in Your Social Media Analytics
by Scott Kozelnik
So let’s get started with this simple road map and light overview of the Facebook and Twitter analytics platforms that may help you make more sense of why you are actually posting there in the first place…. –Aha!

Inspiration Hunting
by Derek Palladino
The web is full of designs and patterns, both good and bad, new and old. At times it all starts to blur together and the sites start resembling one another. Periodically I like to see what else is out there, to see what interesting ideas have yet to become the web trend of the month… –Aha!

Twitter’s 280 Character Increase Could Be A Boon For Online Event Management

Posted on | October 2, 2017 | No Comments

Twitter 280 characters Event managers should keep an eye on Twitter’s testing of a new 280-character limit.  The new proposed character limit, if approved, will double the current limit, meaning more informative tweets for event planners, do-it-yourself online event software users and event operators. Twitter explained the reasoning behind the need for a 280 character tweet:

“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English.  Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!” – Aliza Rosen

A Sampling of Twitter Research Data Behind The Proposed 280 Character Increase (Twitter):

  • A small percent of Tweets sent in Japanese have 140 characters (only 0.4%).
  • English, a much higher percentage of Tweets have 140 characters (9%).
  • Most Japanese Tweets are 15 characters while most English Tweets are 34.

In the end, an increase in Twitter characters would be a boon for event registrants and event planners alike.  More information on program start times, room or hall changes, special announcements and more are likely to make events more inclusive and help to increase event communications.

Learn more about online event marketing software at Ennect.com.  For the latest social media Twitter tactics in event planning visit here.

The Fantastic “4 Step” Marketing Software Solution to Digital Campaign Success

Posted on | September 18, 2017 | No Comments

Fantastic Four

When presented with opportunity to use do-it-yourself online marketing software that has 4 unique marketing software components to drive successful digital marketing campaigns, users should embrace the power. The Ennect online marketing “4 stepper” solution provides online marketers with a digital toolbox with all the tools to seamlessly shift into “full digital marketing” mode.  What are the components of the Ennect online marketing “4 stepper” solution?  They are Email, Survey, Event and Sweepstakes and any combination of these unique components, used correctly, will provide the WOW to any digital marketing campaign.

Here is a brief overview of the four online digital marketing software components:

Ennect Email
Ennect Mail is an easy-to-use email marketing program that sends mass email, provides powerful campaign reporting and analytics and isn’t bloated with add-ons that you pay for but seem to never use. List management is a breeze and hi-speed broadcasting is an afterthought.  Get your message out there and get it out fast!  Learn more about Ennect Mail.

Ennect Survey
Easily generate and send online surveys with Ennect Survey. With numerous survey templates and question layouts to choose from –  half the battle is already fought. Unique customizations and branding options guarantees your survey will look awesomely professional. Learn more about Ennect Survey.

Ennect Event
The tag line for Ennect Event is “Take Control of Event Chaos” and it seriously does just that – goodbye event logistics anxiety!  Ennect Event is one of the most powerful and complete online event software packages available and complete digital event management bliss is indeed obtainable.  Ennect Online Event Registration software is used by happy event planners and wise professionals in a wide spectrum of industries like higher education, manufacturing and non-profit children’s organizations. Get your “Eventing” on today with Ennect Event.

Ennect Sweepstakes
Ennect Sweeps lets users quickly run and monitor online sweepstakes. Ennect sweepstakes is a fun way for marketers to boost newsletter activity, build contact lists and give away fun prizes. Ennect Sweepstakes has a true random drawing component, customization and branding options and an email component baked in. Learn more about keeping clients and prospects engaged with Ennect Sweeps.

So, there you have it – the secret of the fantastic Ennect online marketing “4 stepper” for successful digital marketing campaigns is now yours.  Sign up for free Ennect digital toolbox trial today.

Image: Marvel

Ennect College Football Game Day Events

Posted on | September 6, 2017 | No Comments

College Football Game day

A unique phenomenon has just occurred on college campuses nationwide – college football is back! It happens rather quickly as summer sets to slumber, eager students head back to their dorms and the autumn winds usher in a voracious school spirit that excites and embraces higher education communities nationwide.

This season celebrate college football on your campus with a unique Ennect college football game day event.  Ennect Event can assist in managing all of your campus events through a robust build-it-yourself event website, easy registration process, focused communications hub and a great client services team to coach you along.

This season try hosting these college football game day events.

  • A fraternity, sorority or campus organization tailgate
  • Parents Weekend football game
  • Mascot, coach or player meet and greet

Make it a championship season and learn more about online do-it-yourself Ennect Event registration software for higher education events management. Go Team!

Happy 10th Birthday to the Social Media Hashtag!

Posted on | August 25, 2017 | No Comments

Happy Birthday Hashtag

We just wanted to wish our dear friend, the social media #hashtag, a very Happy 10th Birthday!  For a decade you’ve helped us focus and enhance our social media messaging.  We wish you another 10 years of continued success and relevancy within Facebook, Twitter, Google+, Instagram, Pinterest and all of the other major social media platforms that keep your company.

The hashtag turned 10 on August 23, 2017 and was first used by designer Chris Messina back in 2007 as a way to connect a group of people on twitter to a common cause.

happy 10th birthday hashtag

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Be sure to check out this celebratory collection of blog posts in honor of the #hashtag.

Choose to learn more about social media for event marketing and online event group organizing here.

Social Media or Not, Here We Post: Those Scary Facebook Folks

Posted on | August 1, 2017 | No Comments

Facebook Social media Face Recognition

In this is edition of Ennect Online Marketing Software’s Social Media or Not, Here We Post, we look at how social media giant Facebook is dabbling in more than just keeping families and friends connected through social media posts.  Facebook is actually using facial recognition in social media photo posts to store your digitized image in their user database in hopes of prospering through targeted ads.  It is quite fascinating but a bit Orwellian in nature.

According to an article by Jared Bennet of the Center for Public Integrity, Facebook is working overtime to capture and track your every smile and frown along with every wink and blink… they are even tracking when you wear your favorite comfy cat pajamas or when you wear your favorite football team sweatshirt – the one with the stain – that you only wear on Sunday – during home games – because they have images of you wearing a different one for away games!  O.K., maybe that’s a bit paranoid or maybe not according to Mr. Bennet.

“Facebook is working on advanced recognition technology that would put names to faces even if they are obscured and identify people by their clothing and posture. Facebook has filed patents for technology allowing Facebook to tailor ads based on users’ facial expressions.” – Jared Bennet of the Center for Public Integrity

Federal lawmakers are worried that facial recognition will violate consumer privacy and have just begun a dialogue on how to protect the American people.

The market for facial recognition is forecast to grow to $9.6 billion by 2022, according to analysts at Allied Market Research, as companies look for ways to authenticate and recognize repeat customers in stores, or offer specific ads based on a customer’s gender or age.


Want to learn more about the wonders of tomorrow and facial recognition technology, targeted digital advertising, Facebook AI and your privacy?  Choose one or all these breaking news items below.

  • Facebook: Your Face Belongs to Us (thedailybeast.com)
  • Facebook shuts off AI experiment after two robots begin speaking in their OWN language only they can understand (thesun.co.uk)
  • Google’s new program to track shoppers sparks a federal privacy complaint (washingtonpost.com)
  • 52% PPC Increase for Google Means Mobile Rules (targetmarketingmag.com)
  • Google: The giant that keeps growing. (AHA)
  • Amazon’s eating the media, too (AXIOS)

Thank you for reading the Emarketing blog brought to you by Ennect Event.  Ennect is one of the most comprehensive online do-it-yourself event management software products on the market. The interface is easy to use and it comes with great time-saving features.  Ennect Event should be part of every digital marketer’s quiver of online marketing tools.

image from www.ticklethewire.com

Simplicity in Event Website Design Doesn’t Necessarily Mean the Retro 90’s

Posted on | July 18, 2017 | No Comments

Simplicity in Event Website Design
The New York Times recently published an article titled “The Latest in Web Design? Retro Websites Inspired by the ’90s” that shows us that there is a unique and almost punk-rock renaissance of pre-millennium (Y2K) website design optics.  The nostalgia for the 90’s and a simpler web page is starting to rear it’s “Dancing Hamster” like head.

David Lee, the chief creative officer of website building tool Squarespace said, “He has seen a recent uptick in what he calls an “anti-design brutalism,” with clients opting for more bare-bones, retro-looking sites.”

Although these retro designs are cool and fulfill the need for Gen X and pre-Y2K nostalgia, maybe the best place for these design ideas is still sitting right next to Mr. and Mrs. Pac Man at the guest of honor table in the Digital Archives Retirement Village. On the other hand, there is indeed definitely something to be said for simplicity in design and uncomplicated user interface especially when it comes to building robust event pages with a do-it-yourself online event management software as a service (SaaS) tool.

Ennect Event offers a toolbox for creating custom event webpages that exemplifies simplicity but also satisfies those calling for a professional and aesthetically pleasing event registration website.

Ennect Creates Custom Event Web Sites.

Ennect’s convenient website builder automatically creates a branded website as you enter the event information:

  •  Build a complete, professional looking event website without knowing HTML
  • Create separate presenters and sponsors pages
  • Add multiple custom pages
  • Set up customizable URLs

There is so much more to learn about Ennect Event Do-it-yourself Event Registration Software and how to easily create event webpages with purpose.  Give Ennect a spin today!

Ennect. Eventing. Success!

Social Media for Predicting The Weather and Event Planning Success!

Posted on | July 5, 2017 | No Comments

online event management software

A recent tech article in the U.K. Sun reported that social media behavior can be used to predict future events including the weather.  The article focuses on a research team from the Pacific Northwest National Laboratory and the University of Washington and their premise that user behavior on social media reflects events in the real world and it could be a major tool for predicting the future.

We’re still not sold on social media weather predictions yet but we can predict that if social media is paired up with do-it-yourself online event management software, attendance will most likely increase resulting in event success!

Here are a few ways to use social media in conjunction with your do-it-yourself online event management software:

  • Use Facebook to keep attendees updated on general event information, pricing and schedules.
  • Instagram is great for photo ops for event-wide happenings.
  • Use Twitter as a quick way of letting attendees know which events, seminars and events are about to take place.
  • Create unique Twitter hashtags for your event so attendees can easily search for event news and happenings.

Here are some other social media tips that might help you make your event successful

  • Tune up Your Twitter for a Successful Social Media Marketing Campaign
  • Obtaining Positive Event Registration Flux from Seeding the Social Media Ecosystem

Ennect Event is a web based do-it-yourself event management software that empowers online registrations and much more.  Use Ennect Mail and social media to advertise your event and use Ennect Survey for post-event feedback.

A Summer Breeze of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA!

Posted on | June 19, 2017 | No Comments

Digital Marketing

Check out the latest summer breeze of blog posts from Pittsburgh digital marketing agency Elliance.

11 Strategies for Improving Admissions Yield (#HigherEducation)
by Abu Noaman
Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. – Aha!

Digital Strategy to Overcome the Talent Shortage in Manufacturing (#NewManufacturing)
by Craig Otto
Manufacturers are increasingly challenged by a national talent shortage for the new jobs they’re creating. Instead of relying on tired old ways, Recruitment 3.0 demands a better digital strategy. – Aha!

#theStruggleisReal – Designing Search (#creative)
by Krystal Duke
As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. – Aha!
Digital Marketing

Snapchat… That’s another story (#snapchat)
by Jordan Chepke
In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool – Aha!

Find Meaning in Your Social Media Analytics (#socialmedia)
by Scott M. Kozelnik
This one is simply about how to help you locate and find meaning in the social media analytics tools provided in your Facebook and Twitter accounts. – Aha!

Previous Brilliant Seasonal Blog Posts
Digital Marketing

A Spring Awakening of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Spring 2017)

A Refreshing Winter Blast of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Winter 2016)

A Brilliant Autumn Spectrum of Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Fall 2016)

A Summer Wave of Brilliant Digital Marketing ideas, musings and inspirations from Elliance that will make you go AHA! (Summer 2016)

Photo credit: Fineartamerica.com

Social or Not, Here We Post: The Mistrusting Millennial Edition

Posted on | June 6, 2017 | No Comments

Social Media Marketing Apps

In this is edition of Ennect Online Marketing Software’s Social or Not, Here We Post, it has come to light that Millennials really, really do not trust advertising, according to Target Marketing, only about 1% of Millennials really feel influenced by ads.  Millennials are also trending away from the digital and embracing “retro careers” outside of technology –  do butcher, baker and candlestick maker come to mind?  We continue to learn more about Apple’s augmented reality ARKit project, Google’s ad blocker and much more. Let’s get started.

Marketing to Millennials Who Don’t Trust Advertising (Target Marketing)

Digital Fatigue Drives Millenials to “Old-Timey Jobs” (Wall Street Journal)

How Google Came To Dominate Search And What The Future Holds (Forbes)

Study Shows Networks are Losing Viewers to Their Cell Phones (New York Post)

There’s a New Kid on the Social Media Block — Instagram Stories (AHA)

Apple Announces New Augmented Reality Development Platform, ARKit (CNBC)

Google is the Internet’s Largest Ad Company – So Why is it Building an Ad Blocker? (Vox)

Facebook News Feed Algorithm – How Posts Are Getting Served Up on People’s News Feeds (AHA)

Check back soon for another edition of “Social or Not, Here We Post” and check out Ennect online marketing software for all of your online event registration and management needs and remember – The Journey Begins with Event Registration!

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