The Emarketing Blog

Online Event Management and Marketing Tips to Help You eBrand Your Organization

Lighting the Fire on an Epic Event: The Olympic Torch Relay

Posted on | April 28, 2016 | No Comments

Online Event Management On April 21, 2016 the Olympic torch was officially set ablaze in Olympia, Greece sparking the 2016 Olympic Games. The torch ceremoniously traveled through Greece before it was passed on to the Brazilian Olympic contingent for the Rio games. Check out these interesting event facts on the torch relay for the 2016 Olympic Games.

Greece

  • The Rio 2016 Olympic torch was lit for the first time by Greek gymnast Eleftherios Petrounias.
  • There were over 450 torchbearers participating in the torch relay in Greece

Switzerland

  • The torch will be honored at the United Nations in Geneva, Switzerland.
  • The torch will make an appearance at the Olympic Museum in Lausanne, headquarters of the International Olympic Committee.

Brazil

  • The Olympic Torch Relay will officially start in the capital city of Brasilia.
  • The torch will travel for 95-days visiting 83 cities, 26 state capitals and 500 towns.
  • The relay will reach an estimated 90% of Brazil’s population.
  • The relay will cover 20,000km of the country by road and 16,000km by air.
  • Approximately 12,000 torchbearers will carry the torch for roughly 200 meters each.

The torch relay will end on August 5, 2016 with the lighting of the Olympic cauldron during the 2016 Opening Ceremony at the Maracanã Stadium. To learn more about the 2016 Rio Olympic Games visit www.rio2016.com.  For information on how to manage your own epic event please visit Ennect.com.

Monumental Event Management on a Global Scale

Posted on | April 19, 2016 | No Comments

Online Event Management
From higher education enrollment, cultural performances and health fitness conferences, Ennect Event clients are always finding unique ways to use online do-it-yourself event registration software.  So when we came across CNN’s World events that’ll shake up your 2016 vacation, we thought it would be cool to share some of these fantastic events as well as a few other historic and unique happenings that are being celebrated this year.

Check out some of these monumental 2016 events:

  • Shakespeare 400 in England: The 400th anniversary celebration of Shakespeare’s death coordinated by King’s College London in April.
  • Summer Olympics in Brazil: Summer Olympic Games in Rio de Janeiro, Brazil, from August 5 to 21, 2016.
  • Battle of Somme Centenary in France: Commemoration of the 100th anniversary of the World War I Battle of the Somme in July.
  • Lollapalooza Festival in Chicago: The 25th Anniversary Celebration of Perry Farrell’s Lollapalooza music festival in July.
  • Copa America Centenario in the United States: Hemispheric battle between South America and North America for soccer greatness kicks off in June.
  • San Diego Comic-Con: The largest and original Comic-Con happens in July.
  • 100th Running of the Indianapolis 500 in Indiana: Drivers will be starting their engines for the The Indy 500 in May.

If you are looking for ways to promote events faster, easier and gather together attendees from across the country there’s no better way than with Ennect Event do-it-yourself online registration software. Try it free today and start creating buzz on a global scale!

A Netflix Lesson for Concerted Customer Communications Using Email Marketing Software

Posted on | April 13, 2016 | No Comments

Do-it-yourself Online Email Marketing for Customer Communications Thank you Netflix for making a strong case for email marketing software in conjunction with social media and SEO for concerted customer messaging.  There is a recent article by Melissa Ward at Target Marketing that explains her frustration with the lack of direct communication regarding the upcoming May 2016 increase in Netflix service fees.  Ward wonders why almost 75 million Netflix subscribers haven’t received any direct email yet from Netflix about the rate hike but users can do a Google search or patrol social media to find out that there will be an increase from $7.99 to $9.99 in May 2016.

What’s the lesson here?  Coordinate your messaging well with email, social media and updated digital content to create a communications safety net for both your organization and customers.  Exhaust all touch points including web, email and social media to inform your audience of important news and changes.  This way, customers and followers won’t just use social media for the sole purpose of flaming you when they get hit in the wallet without knowing first.

Learn more about Ennect Do-it-yourself online marketing software that features powerful email, online event registration, and client survey and sweepstakes tools.

Are you making the right call to action with do-it-yourself email marketing?

Posted on | April 7, 2016 | No Comments

email design Here is a question that is as old as time or at least email (1970’s) that email marketers always contemplate – “What’s the secret to getting email recipients to click on the primary call to action link in your email?”  Are you ready to be blown away with some digital marketing genius? … The answer is – have one focused and prevalent call to action.  That’s right, one.  Readers need to see the target link in order to click it.  It makes no sense to have your reader going click happy on tons of links and risk having them get lost in the link swamp.

Here are a few ideas on how to help with your email call to actions:

Guide Your Reader:  Show them the way with directive email copy. Target, Amazon.com and most online retail companies do this well as they lead prospective buyers with directive calls to action:

  • Look inside
  • View the sale
  • Buy now with 1-Click
  • Give as a gift
  • Add to wish list
  • Send sample now
  • Shop now
  • Apply now
  • Share

A Colorful Call to Action:  A call to action should be prevalent to a reader. Smart call to action button placement and the use of meaningful images can all contribute to successful conversions. The right color combination can influence more clicks.  A study by Quicksprout concludes that people make a subconscious judgment for action within 90 seconds of viewing a product and 90% of those people base their action on color!

Urgency Produces Results: People are busy, attention spans are short and action needs to happen almost immediately after emails are opened. Use time sensitive action words and phrases like Today, Only 2 Days Left and Now in your email call to action copy to improve results.

Do-it-yourself Email Marketing Software: Save time by using email marketing software that saves email templates which can be easily used over and over again and edited for content.  Multiple emails in stages – primary, follow up and final with alternate copy and the same call to action directive can help to increase clicks on the target link.  Spend more time on writing copy and less time on the technical.

In the end, it is all about what gets results.  Good luck and here is your call to actionTry Ennect Marketing Software Free Now!

 

Do-it-yourself Online Registration for Managing Youth Sports This Spring

Posted on | March 30, 2016 | No Comments

Do-it-yourself Online Registration for Managing Youth Sports Programs Winter has thawed, the sun is shining and the grass is a bit greener, this means one thing – an abundance of spring outdoor activities and league registrations.  From the first league meeting to collecting uniform sizes, league administrators need a heavy hitting do-it-yourself event registration app to manage activities all season long.

Here are a few ideas on how Ennect Event can help manage youth sports leagues with ease

  • Custom league websites: Create a custom event website for your youth sports league.
  • Create online registration: Make it convenient for parents to register their kids online through a league registration portal.
  • Offer online payments: Allow parents to pay registration and league fees online with a credit card.
  • Detailed reporting: Access detailed reports for all league sign-ups.
  • Feature uniform and equipment options for your participants: Collect uniform sizes, track requested equipment and much more during the registration process.
  • Send email reminders: Parents are busy people. So make it easier for them with email reminders about their children’s games and other league related communications.

So this spring, get the kids outside and involved with these top sports and outdoor activities:

Learn more about outdoor and league event management with Ennect do-it-yourself online registration software.

Twitter – A Decade of Social Media Success

Posted on | March 22, 2016 | No Comments

Happy Tenth Birthday Twitter!

Twitter celebrates 10 years as a leading Internet social media app this month. Twitter should definitely be applauded for making it through a successful decade of digital relevancy especially with the ever-growing number of social media tools and apps available. A recent post titled “The Social Media Digital Supermarket” on the Elliance digital marketing blog Aha! praises Twitter as a core social media platform and a standard bearer in the social media universe. Twitter is ranked one of the top ten most popular social media networks with 320 million monthly users. Twitter Celebrates 10 Years
We thought it would be fun to look back at few of the top tweets, major milestones and history of Twitter’s first decade:

  • First Tweet – March 2006 : Twitter co-founder Jack Dorsey sent the first tweet ever—”just setting up my twttr.”
  • First Hashtag – August 2007: #barcamp, used for the global technology gatherings called Barcamp
  • First to 1 million followers – April 2009: Ashton Kutcher @aplusk
  • First Tweet from Space – January 2010: Astronaut TJ Creamer “Hello Twitterverse! We r now LIVE tweeting from the International Space Station — the 1st live tweet from Space! :) More soon, send your ?s” @Astro_TJ
  • First Pope – December 2012: Pope Benedict Joins Twitter @Pontifex
  • Twitter Royalty – July 2013: 2 million tweets awaited the birth of Prince George #RoyalBaby
  • Biggest Sporting Event – June 2014: The 2014 World cup was the biggest sporting event for Twitter – 627 million tweets
  • Tweets per Minute – February 2016: Leonardo Dicaprio’s win at the 2014 Oscars ignited 440,000 tweets per minute. @LeoDiCaprio

Here’s to another decade of successful tweeting!  To learn more about twitter and social media for inbound marketing and how to use social media and twitter for successful do-it-yourself event management visit here.

#TwitterLove

2016 March Madness is about to tip-off – Is Your Online Sweepstakes Ready?

Posted on | March 9, 2016 | No Comments

Online Sweepstakes Software National attention will soon turn away from Donald Trump, Hillary Clinton and election politics and sharply focus on the upcoming 2016 NCAA Men’s Basketball Tournament. March Madness tips-off in mid-March with 68 teams and ends with the national championship on April 4th. 68 collegiate basketball teams will compete through the first two rounds for a chance to play in The Sweet Sixteen, The Elite Eight, The Final Four and the 2016 NCAA Basketball Championship Game in Houston, Texas.

The NCAA Basketball tournament is a perfect opportunity for companies to get in on the “Madness” by using an online sweepstakes to build brand excitement, create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales teams.

Create Your Own March Madness Ennect Sweepstakes Challenge!
Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness experience. Participants can prove their NCAA basketball mettle by entering the teams they think will win each round for a chance to win prizes and recognition.  Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.  Build a unique sweepstakes with do-it-yourself marketing software or have Ennect create one for you!

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

Online Marketing, Live Events and Print Receive the Lion’s Share of Many 2016 Marketing Budgets

Posted on | March 2, 2016 | No Comments

Online marketing software Is it feast or famine with your marketing budget this year? That’s pretty much the gist of Target Marketing’s recent Media Usage Survey 2016. The results showed about 36% of respondents had increased their marketing budget from 2015, 39% stayed the course, 13% decreased spending and 11% have no idea or what their budgets are.

According to the new survey, the top media channels that are receiving the lion’s share of many 2016 marketing budgets include:

  • Online marketing (37.1%)
  • Print (28.5%)
  • Live events (21.3%)

One way to enhance online marketing efforts and be marketing budget friendly is with do-it-yourself online marketing software. Online marketing software can help:

  • Save time and money
  • Keep marketing tasks out of the IT Department
  • Automate many email and survey processes
  • and so much more!

“Ennect is a great solution for a small business in the confusing big world of social media and online registration,” explains Kathy. “The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!”

Kathy Stevens, Evolution Fitness, educational programming director

With 21% of 2016 marketing budgets allocated for live events, using do-it-yourself event management software can make online event registration successful and event logistics easier.

“And, when we had questions, Ennect’s customer service was really responsive. They even came up with ideas to help us get people to sign up—like early bird pricing—and showed us how to save money by treating multiple classes as a single event. Ennect Event has saved our volunteers an amazing amount of time and effort.”

Susan Liebeler, International Ninety-Nines’ Southwest Section, Fund-Raising Chair

Learn more about how Ennect’s online marketing tools can help you succeed.

Smartphone Users Tired of the Digital Tether Are Trending Retro

Posted on | February 24, 2016 | No Comments

Smartphone trends

There is a growing trend amongst a segment of smartphone users to power down and go retro. What does this mean? It seems that the digital fatigue of being tethered to a device harnessed with email, text, social media, video and every other app under the sun and moon is finally taking a toll. Celebrities, office workers, artists, skaters, tired techies and everyday smartphone users have been disconnecting and going retro on “dumb” phones. “Dumb” phones provide just straight-up phone service (calling only) with some models having very limited Internet access.

The Financial Times interviewed British actor Eddie Redmayne about the growing segment of “Smartphone Refuseniks” and the actor explained, “It was a reaction against being glued permanently to my iPhone during waking hours,” he explained, turning instead to an old-fashioned “dumb phone” handset that could only make and take calls.”

Smartphone dropouts are citing the following reasons for their actions:

  • Expensive smartphones are easily broken
  • Constant recharging is tedious
  • A new, better version always follows a recent purchase
  • An abundance of stress of being part of the wired world

In 2015, 44 million basic “dumb” phones were sold. Growing alternatives to the current smartphone market are sprouting up just like flower bulbs in springtime and one of these is The Light Phone. The Light Phone’s message sums up this retro movement perfectly – “It’s not anti-technology, it’s just human.”

Head over to our Ennect survey and let us know what you think – Stay connected 24/7, disconnect and go retro or balance it out.

Smartphone trends

Maximize Online Exposure for Event Sponsors, Entertainers and Presenters

Posted on | February 16, 2016 | No Comments

do-it-yourself event management software Looking to push your event registration to the max? Be sure to showcase the all-star entertainers, speakers and sponsors that you have lined up for the event. The possibility for an autograph, photo opportunity, handshake or other takeaway can be the deciding factor for someone sitting on the registration fence. An easy way to do this is to include an entertainment, awards, sponsor or presenter page within the do-it-yourself event management website.

Here are some helpful ideas:

  • Presenter pages should include names, bios, history and photos.
  • Sponsor pages should include names, logos, websites, social media and contact information.
  • Entertainment pages should include who, where and when – appearance dates, times, locations and other important details.
  • Awards pages should include winner photos and program details.

Check out this past Ennect case study on the importance of event sponsors:

Glass Center Attracts Record Numbers to Annual Fundraiser with Ennect Event
“The Ennect software became a showcase for our art and a platform for us to show off our sponsors, like American Eagle Outfitters, and others. It played a major part in helping us raise greater awareness for the great work the Pittsburgh Glass Center is doing,” said Marketing Director Paige Ilkhanipour, “And it played a major part in helping make Art on Fire a success.”

Another added benefit of using do-it-yourself event management software is that you can easily reuse photos, content, and sponsor details for future events by just copying the previous year’s website.   Learn more about do-it-yourself event registration and common sense event ideas by visiting Ennect online marketing software.

keep looking »