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Do-it-yourself Online Event Management and Digital Marketing Tips to Help Your Organization Succeed

Emarketing Digital Marketing Trends, Government Social Media Disruptions and Instagram Hackers Get Hacked!

Posted on | June 20, 2019 | No Comments

Digital Marketing Trends and Social Media Disruptions

Welcome to the Emarketing Blog Digital Digest. Here’s a collection of interesting tech trends, big government social media interventions, digital happenings and other interesting news items that are buzzing across the global wires.

Google CEO: YouTube is too big to fix completely (www.cnbc.com)
Google CEO Sundar Pichai says YouTube is too big to completely fix the site’s problems with harmful content.

Amazon dethrones Google as top global brand: survey (Yahoo)
US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world’s most valuable brand. The top ten world’s most valuable companies are dominated by Amazon $315 billion, Apple $309.5 billion, Google $309 billion and Microsoft $251 billion.

“Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth.”

Google Algorithm June 2019 Core Update (FastCompany)
The new Google algorithm was launched on June 3rd, and some publishers are already taking a big hit. Most notable among them is the Daily Mail, which reportedly complained about losing up to 50% of its daily search traffic as a result of this update.

Facebook to Unveil New Cryptocurrency (France24)
Facebook is set to unveil a bid to bring cryptocurrency payments into the mainstream, reportedly with the endorsement of governments and financial giants.

Twitter Takes Down Chinese-language Accounts Ahead of Tiananmen Square Anniversary (TechCrunch)
Twitter suspended a large number of Chinese-language user accounts, including those belonging to critics of China’s government just days before thirtieth anniversary of the Tiananmen Square massacre on June 4.

U.S. Military to Trawl Through 350 Billion Social Media Messages (Yahoo)
The U.S. military plans to analyze 350 billion social-media posts from around the world to help it track how popular movements evolve.

Infamous Forum For Instagram Hackers Gets Hacked by Other Hackers (Vice)
A forum where hackers and cybercriminals trade stolen Instagram and Twitter accounts was apparently hacked.

 

Image: Ales Nesetril via Unsplash

The Emarketing Blog Digital Digest Spring 2019 – Digital Marketing Trends, Social Media Disruptions and Rouge Apple iPhones

Posted on | June 1, 2019 | No Comments

Digital Marketing Trends and Social Media Disruptions

Welcome to the Emarketing Blog Digital Digest Spring 2019 edition. Here’s a collection of interesting tech news, digital marketing trends, social media happenings, fake news and digital issues that are buzzing across the global wires.


Facebook Trust Ratings

Who Controls Your Facebook Feed (Slate.com): Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action.

No one outside Facebook knows for sure how it does this, and no one inside the company will tell you.

Learn more.


Google Privacy

All the Ways Google Tracks You—And How to Stop It (Wired): You’re probably aware that Google keeps tabs on what you’re up to on its devices, apps, and services—but you might not realize just how far its tracking reach extends.

Learn more.

The Hottest Chat App for Teens Is … Google Docs (The Atlantic): How a writing tool became the new default way to pass notes in class. When the kids in Skyler’s school want to tell a friend something in class, they don’t scrawl a note down on a tiny piece of paper and toss it across the room. They use Google Docs.

Skye, a 20-year-old from outside Boston, said that thinking about Google Docs chatting made her nostalgic. “Chatting on Google Docs is very reminiscent of when we were younger,” she said. And paper notes? “I haven’t passed a physical note to someone since fifth grade,” she said.

Learn more.


iPhone logo

It’s the middle of the night. Do you know who your iPhone is talking to? (Washington Post): On a recent Monday night, a dozen marketing companies, research firms and other personal data guzzlers got reports from my iPhone.

“This is your data. Why should it even leave your phone? Why should it be collected by someone when you don’t know what they’re going to do with it?” says Patrick Jackson, a former National Security Agency researcher who is chief technology officer for Disconnect.

Learn more.


Fake News

Fake social media accounts spread pro-Iran messages during U.S. midterms: FireEye (UK Reuters): A network of fake social media accounts impersonated political candidates and journalists to spread messages in support of Iran and against U.S. President Donald Trump around the 2018 congressional elections, cybersecurity firm FireEye.

Lee Foster, a researcher with FireEye, said he found some of the fake personas – often masquerading as American journalists – had successfully convinced several U.S. news outlets to publish letters to the editor, guest columns and blog posts.

Learn more.


Read the most recent Emarketing Blog Posts below:

  • The Emarketing Blog’s Digital Marketing Trends, Fake News and Social Media Disruptions Digest – Summer 2018
  • ABC to Air Prime Time Special on Effects of Screen Time, Social Media and Digital Technology
  • NBC Wall Street Journal Survey Shows Americans Souring on Social Media

ABC to Air Prime Time Special on Effects of Screen Time, Social Media and Digital Technology

Posted on | May 1, 2019 | No Comments

effects of screen time on children

Parents looking for some extra advice on how to control their child’s screen time or ideas on how to help their teenager navigate the social media landscape will be especially interested in a new ABC television event titled “ScreenTime: Diane Sawyer Reporting” that will air on May 3, 2019.  The television special will detail the impacts of screen time, social media and technology on children and families across America.

Here are some highlights of the upcoming ABC special:

  • Diane Sawyer and the team received messages from parents including a mom from the Midwest who said she felt so disconnected from her kids who were always on screens.
  • The show will provide examples of potential impact on babies and toddlers when parents are on their screens for only two minutes.
  • The report shows how job candidates who are distracted by their phones and how this behavior creates distrust in hiring managers.
  • There will a segment in games like Fortnite and Overwatch and impact on children.
  • A segment on the hidden psychological toll from this selfie habit.
  • A special interview with Apple CEO Tim Cook.

Learn more about the ABC special by visiting ‘ScreenTime: Diane Sawyer Reporting’ Airs Friday, May 3 (8:00 – 10:00 p.m. ET) on ABC.


ENNECT DIGITAL MARKETING ARCHIVE

Choose to learn more about the effects of social media, screen time usage and the overall state of global digital tech from the Ennect archive. Here are a few examples of what can be found in the archives:

Enter Ennect Archives Here:

 

original photo: Kelly Sikkema/Unsplash via Pablo by Buffer

NBC Wall Street Journal Survey Shows Americans Souring on Social Media

Posted on | April 5, 2019 | No Comments

online marketing software surveys

The folks at NBC News/Wall Street Journal polled 1,000 adults about their overall perception of social media in America. The results of the poll showed that a majority of Americans are not big fans of social media in general and have deep disdain towards powerhouse players Facebook and Twitter.

“If America was giving social media a Yelp review, a majority would give it zero stars,” – Micah Roberts, Public Opinion Strategies

Here are some stats from the NBC News Wall Street Journal social media poll:

  • 82 percent say social media sites do more to waste people’s time.
  • Six in 10 Americans say they don’t trust Facebook at all to protect their personal information.
  • 57 percent of Americans say they agree with the statement that social media sites like Facebook and Twitter do more to divide the country.
  • 55 percent believe social media does more to spread lies and falsehoods.
  • 61 percent think social media does more to spread unfair attacks and rumors against public figures and corporations.
  • Overall, 36 percent of adults view Facebook positively, while 33 percent see it negatively. And Twitter’s rating is 24 percent positive, 27 percent negative.

See the complete NBC News/Wall Street Journal Poll results here.

Take The Ennect Emarketing Blog Social Media Survey
We’d really like to see what our Ennect users and The Emarketing Blog readers think about the current state of social media in U.S. We ask that you please participate in our quick Ennect online survey below and let us know how you feel.  We will publish the results and comments in an upcoming blog post.

online survey software

To learn more about Ennect’s easy-to-use, do-it-yourself online survey app, please visit Ennect.com.

This Summer, The Journey Begins With Online Event Management

Posted on | March 26, 2019 | No Comments

online marketing software

The anticipation for that concert event of the year is growing and the excitement about attending a celebrity fitness expo in L.A. is at a crescendo, so the last thing that event-goers need is an event registration road block to hamper happiness. Event and tour professionals should remember that a person’s journey begins with event registration and it should be as easy as possible for them to sign up for event bliss.

Using online event management software can make online event registration easy for both event professionals and event attendees. Here is how Ennect online marketing software can help kick off that journey to event success:

  • Create a tech savvy and professional looking event website
  • Provide easy online event registration
  • Send email invitations, email confirmations and follow up event communications
  • Offer the ability for registrants to pay online for event admission and other merchandise
  • Event professionals get detailed attendee and financial reporting
  • And so much more

Learn more about how Ennect online marketing software can provide a smooth ride from event registration to event day.

Here are some top concerts and events for summer 2019

Burning Man 2019
August 25 – September 2, in the Black Rock Desert of Nevada.

Woodstock 50
August 16-18, 2019 Watkins Glen, NY

Lollapalooza 2019
August 1-4, 2019 · Grant Park, Chicago

Get Ennect Registered Today!

Create Your Own March Madness With Online Sweepstakes

Posted on | March 18, 2019 | No Comments

March Madness With Online Sweepstakes

The 2019 NCAA Basketball tournament is a perfect opportunity for groups to get in on the “Madness” by using an online sweepstakes app to build brand excitement,  fund-raise,  create sales leads and grow contact lists. The Ennect Online Sweepstakes app is an inexpensive, easy-to-use marketing tool that should be a starting player on all sales and customer service teams.

Create Your Own 2019 March Madness Sweepstakes Challenge!
Ennect provides a hybrid sweepstakes and survey tool that can be used to create a one-of-a-kind online March Madness experience. Participants can prove their NCAA basketball mettle by entering the teams they think will win each round for a chance to win prizes and recognition. Sweepstakes owners can also conduct random drawings after each round of the tournament or whenever they like to enhance excitement and overall chances of winning.

Check out ncaa.com for a full schedule of 2019 tournament basketball games.

Learn more about how people are using Ennect Online Sweepstakes for research, fundraisers and many other events.

Happy 30th Birthday World Wide Web!

Posted on | March 12, 2019 | No Comments

happy Birthday World Wide Web

Thanks to software engineer Tim Berners-Lee, 30 years ago this week the idea for world wide web was hatched. As a birthday gift to our readers we thought it would be cool to search the world wide web and see how the world is celebrating and what they are saying about this great tech milestone.  Enjoy!

Web@30: The 30-year anniversary of an invention that changed the world (CERN)
In March 1989, while working at CERN, Sir Tim Berners-Lee wrote his first proposal for an internet-based hypertext system to link and access information across different computers. In November 1990, this “web of information nodes in which the user can browse at will” was formalised as a proposal, “WorldWideWeb: Proposal for a HyperText Project”, by Berners-Lee, together with a CERN colleague, Robert Cailliau. By Christmas that year, Berners-Lee had implemented key components, namely html, http and URL, and created the first Web server, browser and editor (WorldWideWeb).

At age 30, World Wide Web is ‘not the web we wanted’ (AP)
Speaking at a “Web@30” conference at CERN, Berners-Lee acknowledged that a sense among many who are already on the Web has become: “Whoops! The web is not the web we wanted in every respect.”

Google Doodle celebrates 30th birthday of the World Wide Web (CNET)|The web giant pays homage to the invention that made the company possible.

30 years on, what’s next #ForTheWeb? (webfoundation.org)

Today, 30 years on from my original proposal for an information management system, half the world is online. It’s a moment to celebrate how far we’ve come, but also an opportunity to reflect on how far we have yet to go. – Tim Berners-Lee

Happy birthday, World Wide Web! But its inventor says we have a long way to go (STUFF)
New Zealand website Stuff has written that yhe inventor of the World Wide Web knows his revolutionary innovation is coming of age, and doesn’t always like what he sees: state- sponsored hacking, online harassment, hate speech and misinformation among the ills of its “digital adolescence”.

Happy 30th birthday to the World Wide Web (physicsworld.com)
“Vague but exciting…”

Those are the now-classic handwritten words that appear on a document, dated March 1989, entitled “Information management: a proposal”. The document was composed by Tim Berners-Lee, who was then a little-known British physicist working as a computer scientist at the CERN particle-physics lab near Geneva.

Again, Happy 3oth Birthday to the world wide web and the world thanks you Tim!

Goodbye Google Plus

Posted on | February 19, 2019 | No Comments

Google Plus Shuts Down

On April 2, 2019, Google Plus will no longer be available to Google users as a social media platform.  Here is what Google’s decision to sunset G+ was based on:

“…while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

Here is the official Google announcement and a few important points of information for Google Plus users.

Official Google Announcement: Shutting down Google+ for consumer (personal) accounts on April 2, 2019 (Google)

  • On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts.
  • February 4th, no new Google+ profiles, pages, communities or events can be created.
  • If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community.
  • If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th.
  • If you’re a G Suite customer, Google+ for your G Suite account should remain active.

Here are some top tech industry articles to give some in depth analysis and information on why and what the closure of Google Plus means to all of us.

  • Closure of Google+: everything you need to know (The Guardian)
  • Google is Shutting Down Google+, Admits Low Consumer Adoption (Search Engine Journal)
  • Google shutting down Google+ after exposing data of up to 500,000 users (CNET)

To learn more about social media marketing visit Elliance.com and check out a few of these Emarketing blog posts on social media tactics, news and updates:

Goodbye Google+… Thanks for the digital memories.

The Emarketing Blog: 2018 Reader’s Choice Top Ten Digital Marketing Blog Posts

Posted on | January 11, 2019 | No Comments

Readers' Choice Top Ten Marketing Blog Posts of 2016 Happy New Year! It’s that time of year again to celebrate and enjoy the tradition of “Top 10’s” and “Best of Lists” that are currently making media headlines. In keeping with media tradition, we would like to present the Top Ten Emarketing Blog Posts of 2018! The top 10 list is based on the overall blog traffic of our readers and social media engagement and shares.

Our blog analytics team revealed that the following topics caught the attention of our readers the most in 2018:

  • Online Digital Event Management Tools
  • Digital Graduation Event Planning
  • Twitter Purges and Hashtags
  • Halloween and St. Patrick’s Day Online Event Management

So here we go, The Top Emarketing Blog Posts of 2018!

Readers' Choice Top Ten Marketing Blog Posts of 2016

#10 – Social Media News and Tech Industry Updates For Online Event Management Software Users – February 2018
Here is another round of social media updates and tech industry news for the online event management community and do-it-yourself online event registration software users.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#9 – Online Surveys Conjure Up Top Halloween Picks of 2018 – October 2018
Online surveys are extremely useful digital marketing tools that can easily help you mine and collect data from specific target audiences
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#8 – The Emarketing Blog’s Digital Marketing Trends, Fake News and Social Media Disruptions Digest – August 2018
Welcome to the late summer edition of The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions digest. Here’s a collection of interesting tech news, digital marketing trends, social media happenings and fake news, censorship and free-speech issues that are buzzing across the global wires.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#7 – Turn Your St. Patrick’s Day Festival into a Pot of Gold with Ennect Online Registration Software – February 2018
St. Patrick’s Day will soon be here, have you started your event planning yet? Let Ennect Event help you turn this year’s St. Patrick’s Day festival into a pot of gold.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#6 – Twitter Escalates Purge Against Fake Social Media Followers – July 2018
Twitter has begun implementing bold steps to secure and increase its overall legitimate global user count and to also stem the tide of fake profiles. The New York Times recently reported that Twitter has begun to purge tens of millions suspicious accounts from users’ followers which could result in a minimal to a very significant follower drop globally.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#5 – The Emarketing Blog’s Digital Marketing Trends and Social Media Disruptions – April 2018
The Emarketing blog likes to keep its antennas pointed skyward for any interesting tech news, digital marketing trends and social media disruptions that are buzzing across the wires and with the latest wave of Facebook, Twitter and Instagram happenings there is no shortage of news.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#4 – An Online Event Marketing Resolution for the New Year – January 2018
As an event professional, you should propose a New Year’s resolution to make your job easier by utilizing online event registration and management tools.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#3 – How Can Event Management Software Make the Pomp and Circumstance of Graduation Season Even Better? – May 2018
This graduation season, event planners should utilize Ennect Event, a multi-use online event management tool to take their graduation “Pomp and Circumstance” to another level.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#2 – The Emarketing Blog Revisits the Social Media and Hashtag Kinship – June 2018
Over the past few years, we’ve crafted several informative blogs that have focused on the interdependence of hashtags and social media in hopes of helping our readers with their daily digital marketing.
Online Event Marketing Software

Readers' Choice Top Ten Marketing Blog Posts of 2016

#1 – Digital Event Management Tools for a Successful 2018 Event Season! – January 2018
One of Ennect’s partner organizations is Pittsburgh.net, which happens to be one of Pittsburgh’s largest online event directories and during a recent chat with the Pittsburgh.net team, they noted an upward trend in event postings and believed that this year’s Pittsburgh conference, trade show and seminar season was going to be epic.

Online Event Marketing Software

Thank you for visiting The Emarketing blog in 2018 and keep clicking through in 2019.

Read the 2017 Top Blog list, 2016 Top Blog list and 2015 Top Blog list and learn how Ennect do-it-yourself marketing software can help achieve your 2019 marketing goals.

A Digital Verse of Holiday Eco-Friendly Cheer!

Posted on | December 6, 2018 | No Comments

Holiday Email Greetings

Welcome to the annual Ennect eco-friendly, paperless, zero waste, sustainable, green holiday blog post. Every year about this time we like to offer our readers a few ideas on how to green-up their offices and homes this holiday season.

With the holidays upon us and end-of-the-year wrap-ups and initial strategic planning for the new year in full swing, we think that Ennect online do-it-yourself marketing apps and tools are the perfect holiday gifts for small businesses.

This year spread digital marketing holiday cheer with Ennect’s suite of paperless solutions for digital business holiday email blasts, end of the year online customer or employee surveys, web-based company holiday event registrations and exciting online holiday sweepstakes.

Your employees will love Ennect’s time saving features especially automated email list management and do-it-yourself email campaigns.  EnnectMail will help them expedite those company holiday greetings early this year – meaning they finally make it to the company holiday party on time for once! Way to go Santa Boss!

So we leave you with a classic verse of holiday cheer…

We wish you a merry Christmas
And a happy New Year.
Good tidings we bring
To you and your kin;
We wish you a merry Christmas
And a happy New Year!

Here are some innovative ways to have an eco-friendly and wonderful holiday celebration from recycling gurus ecocycle:

Use e-Holiday Greetings
Holiday emails obviously save paper and postage and a single email blast from Ennect can easily blanket all of your clients, staff and partners in sincere seasons greetings. Don’t have time to create a holiday email? Contact Ennect and we can design a festive holiday greeting and send it for you. And if you do use paper greetings try and reuse the cards as next year’s gift tags or place-setting cards.

Wrap it & Pack it Eco-Style
Wrapping paper is difficult to recycle because of its high-clay and low-paper content. Instead, get creative and choose reused/reusable alternatives like comics, posters, maps, blueprints, or calendars (all recyclable), fabric, reusable paper or cloth gift bags, bandannas, etc. For shipping, replace foam or bubble wrap with balled up newspaper or magazine pages.

Don’t Give “Stuff”
Instead of buying new products or things for your friends and loved ones, give meaningful gifts that will enhance their lives. Some ideas:

  • Give experiences in the form of gift cards to museums, parks, or the movies.
  • Give something edible; make a dessert or a healthy snack packaged in reusable mason jars.
  • Give products that will help your friends and family go green, such as mugs, or reusable lunch containers.

Read past Emarketing holiday blogs below for tips and tricks for a greener winter celebration and learn more about going paperless with Ennect online marketing software, apps and tools.

Happy Holidays from Ennect!

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